Noodle brand introduces hangover taxi service
3-1-2014
In the month of December, the English noodle brand ‘Kabuto Noodles’ has launched the service ‘Kab-U-To Work’ in London. Party goers with a hangover could use the ‘Kab-U-To Work’ service to go to the office. The passengers were picked up by taxi and got a bucket of hot Kabuto noodle soup, fresh orange juice and a bag with sunglasses, aspirin and mints. The driver played relaxing music during the drive to the office. After the great success in London, Kabuto Noodles plans to offer the service also at other places.
Offline dinner
2-1-2014
This article is only available in Dutch.
Collaboration Carlton Oasis and Intratuin
30-12-2013
The Carlton Oasis in Spijkenisse (The Netherlands) works together with Intratuin in Rhoon and Rhoon Groenprojecten BV to decorate the hotel in Winter atmospheres. The hotel buys its Christmas and buffet decorations from the local garden center, that decorates the lobby as a return of favor.
Chocolate paintbox
30-12-2013
This paint box will surprise everyone that receives it. The paint tubes are replaced by chocolates with different fillings. The labels show the flavors. Designed by Nendo and and shot by Ayao Yamazaki.
Chopstick straw
30-12-2013
Chopsticks are made in various sizes and designs. Not everybody can use these utensils properly, and you’ll have to drink from the bowl if you’re eating for instance a noodle soup. This will be history with the chopstick–meets-straw design by Julian Lechner.
Happy holidays
24-12-2013
We wish you all the best for the holidays.
Best wishes from Laura Stoter, Marjolein van Spronsen and Armand Sol of the Van Spronsen & Partners Group.
Written in the stars
24-12-2013
A revolution in Christmas-cards. Write it in the stars with an iOS device via stars.akqa.com.
A Christmas tree on your plate
17-12-2013
Inspiration for on the Christmas plate. Do you have special ‘Christmas’ dishes that you want to share with the visitors of Horecatrends? We love to hear from you! Send pictures to tip@spronsen.com.
Turn off your smartphone and get discount
12-12-2013
You go out for dinner with some friends but before you even know it everyone is playing with a smartphone, recognizable? Restaurant Abu Ghosh in Jerusalem started a campaign to reduce the use of smartphones during dinner. The owner Jawdat Ibrahim noticed that his guests were talking less with each other and were constantly distracted by their smartphone. Therefore guests are asked to turn off their phone during dinner. When they put off their smartphone they will receive 50% discount on their bill. Earlier we saw the ‘My phone is off for you’ campaign.
Christmas pop-up
10-12-2013
This recent year we have seen more and more pop-up stores that have made it go from hot to mainstream. Empty retail spaces fill up temporarily with stores or hospitality formulas. We also saw hotel lobbies that supported diverse pop-up formulas. So why not a pop-up Christmas store or Christmas village in your lobby? Why doesn’t your hotel collaborate with the local gardening center? They usually offer the most beautiful arrangements for the holidays and can use some extra exposure! Think of those beautiful snowy Christmas settings as in the picture that mesmerize your junior guests. This creates a win-win situation as you have great decoration and it will encourage guests to stay just a little longer, buy an extra cup of coffee. The first hotel that creates a collaboration like this will definitely earn a mention on horecatrends.com. Download our booklet ‘Christmas gestures‘ with more easily usable Christmas gestures.
