The price strategy of Dagelijks Lekker
27-2-2014
Recently the 4th store of Dagelijks Lekker (Daily Yummy) opened in Leiden. The stores are located at prime locations in Alkmaar, Haarlem and at the Zuidas in Amsterdam. Dagelijks Lekker delivers mainly to employees of stores and offices, but also serves to passersby. The price strategy is remarkable, all the products cost € 1.70. The assortment includes products like soup, smoothies, soft drinks, fresh sandwiches, etc.. This concept is spotted by Wesley Huning.
Rotterdam Michelin Star Tour
26-2-2014
Mario Ridder (De Zwethheul**), Erik van Loo (Parkheuvel**), Fred Mustert (Restaurant Fred**) and François Geurds (FG Restaurant**) have joined forces in Rotterdam. The coming months guests can enjoy one course from a complete 4-course dinner in every restaurant. This way visitors can lunch or dine in all four restaurants at once and get an introduction of all chefs. The tour order changes every month. To make a reservation, see www.4×010.nl. The tour is offered from March to June for lunch and dinner on Tuesday, Wednesday and Thursday. On Fridays only the lunch is available.
Meetings with inspiration at Novotel Maastricht
21-2-2014
Novotel Maastricht introduced a new meeting concept. The hotel offered the traditional meeting arrangements, but changed it into a modular manner. There aren’t fixed packages any more, but the guests can compose their own package and everything can be combined. Each room has playful elements. And for more creative inspiration during a meeting, the guests can play table tennis or table football or get a short massage. Novotel Maastricht provides customization for each guest with a personal approach.
Accessibility of restaurants in The Hague
21-2-2014
To measure the hospitality of restaurant in The Hague for people with disabilities ‘Voorall’ has launched a contest. For people with disabilities its often the question if they can enter the restaurant with wheelchair, if the guide dog is welcome and if the dishes fit into their diets. With the contest ‘meNU Ongehinderd’ people with or without disabilities can select a restaurant in The Hague and give their opinion. Information about the accessibility of these restaurants will be added to the app ‘Ongehinderd’, which ‘Voorall’ and The Hague has launched in March.
Child friendly restaurant Sjalot en Schanul
14-2-2014
Restaurant Sjalot & Schanul in Belgium is welcoming to all its guests, including the children. The restaurant charges a fee for children based on their age. A child of 4 years will receive a dinner for € 4,= and a 6-year old will pay € 6,= for a slightly larger portion.
Men Cafe during Home Exhibition
13-2-2014
The ‘Home Exhibition’ in Amsterdam RAI is really a female fair, but each year around 25,000 men visit the event. To do the men a favor, during the event from 15 to 23 Feburary, there will be a Men Café again. Men can drink a beer here, eat some croquettes and there are pool tables. Racing driver Tim Coronel will be present to accompany the men in the café. The visitors can sit in the Dakar buggy of Tim Coronel and take a picture.
Hampshire rubber duck
13-2-2014
“Kwik, kwak, kwek, please come back”. That is the motto of the Hampshire rubber duck. It’s a business gift for special visitors of the hotels and a cool way to give a friendly reminder of your visit. There are various photographers that shoot rubber duckies around the world. Perhaps you’ll see the #HampshireDuck pop-up on social media any time soon..
Hotel The Thief and the Russian Kiss
12-2-2014
The hotel ‘The Thief’ in Tjuvholmen (Norway) welcomed its guests at the first day of the Olympic Games with French kissing hetero and gay couples from different races. The campaign is inspired by a video from Norwegian singer Annie and Norwegian visual artist Bjarne Melgaard and in collaboration with a national LGBT-organization. With the campaign the hotel supports the #principle6 campaign, based on the Olympic values. The video of kissing people is projected in room #410 and visible at street level for two weeks.
Inspiration from NYFW 2014
11-2-2014
We all know that Fashion Weeks are concentrated around fashion shows and after party’s but this year Marc Jacobs took the opportunity to do another type of stunt!
After all the talk of alternative payment methods like Bitcoin recently, he decided to open a pop-up tweetshop, a store where you pay with social media posts, a brilliant idea to promote his fragrance Daisy. In essence this store was more about the experience than the shopping, being located in beautiful bright loft in Soho, the brand organized a set of activities. One was a photo-booth style field of daisies, where you could take daisy #selfies. When uploaded with #MJDaisyChain to Instagram or Twitter you could win great prizes with the messages, such as bags, full bottles of daisy, sunglasses and other gadgets. Other than the daisy-field booth there was also a cart with a coffeemachine and baristas making fresh coffee, ladies who were giving free manicures with Marc Jacobs nail polishes and lot’s of daisy art and daisies. A dj made the atmosphere even a bit more exciting and the “fabulous” NYFW visitors were having a ball. One simple tweet with the hashtag #MJDaisyChain earned you a small daisy roller and for the larger prizes your post had to be chosen. All together, a rather briljant concept and you bet that the # was trending during the opening days! ^Leonie van Spronsen
Valentine’s Day is all about attention
11-2-2014
No red roses, bonbons or discount but attention! That’s what Droste’s attends its guests on with a nice little envelope for your telephone during the Valentine’s dinner.
