Le Macaron mania spreads in the USA | Multiple new locations
7-4-2023
Le Macaron, the leading French Pastries and Macaron franchise in the United States, announced the upcoming openings of three new locations this spring in Traverse City, Michigan, Gaithersburg, Maryland, and Tampa, Florida, with an additional 8-10 locations planned by the end of summer. As the #1 macaron franchise with more than 75 locations nationwide, the popular French patisserie is enjoying steady expansion as successful franchisees scramble to open multiple locations and new owners hold grand openings for shops, kiosks in malls, or food trucks.
Box Sociaal opens a new Australian-style Bruncheria in the Jordaan and in Rotterdam
6-4-2023
Opening – In the year that Box Sociaal in the Plantage neighbourhood in Amsterdam-East celebrates its fifth anniversary, the Box Sociaal family is expanding with a Box Sociaal Jordaan at Bloemgracht 47 in Amsterdam in the old premises of restaurant L’invité. In addition, Rotterdam can start looking forward to a Box Sociaal at the 2e Middellandstraat 5b, this restaurant is under renovation and will open by the end of this summer.
Special Easter eggs from The Entourage Group
3-4-2023
It is almost Easter and with this in mind, The Entourage Group has created special Easter eggs for all its restaurants. All special Easter eggs have their own colour, filling and flavour linked to the restaurants. You can also take all the Easter eggs home with you!
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SLA opens new location in Leiden
31-3-2023
From now on, Leiden can also enjoy “the magic of veggies” with all the healthy and delicious things SLA has to offer. The fast-growing fast casual concept SLA is expanding nationwide and has opened a 14th location in the center of Leiden. Together with franchisees Berre and Munur, SLA opened the first of a series of new branches on Maarsmansteeg in Leiden.
Slow delivery by Bagels & Beans’ Bagelbus
28-3-2023
In the stressful era of flash delivery, time management and emerging individualism, Bagels & Beans is creating a place of calmness and togetherness on wheels: the Bagelbus. With its unique ‘slow delivery’ concept, Bagels & Beans is giving the hectic and impersonal world anno nowadays a much-needed push back. The prototype neighbourhood bus has been tested and the first routes in the Utrecht area will be launched in April.
Restaurant Matelief opens its doors in the old harbour of Rotterdam
28-3-2023
Opening – In Rotterdam’s picturesque Old Harbour, the new restaurant Matelief opens its doors. Located directly on the waterside with a sunny terrace overlooking the ships, the Witte Huis (White House) and the Willemsbrug, enjoy the ultimate Rotterdam summer experience here. At the iconic location, famous sailors from history come back to life. The restaurant is situated in the former Maritime Pub. The place where Rotterdam sailors drank their drinks at the bar.
Trends we spotted | Week 12
27-3-2023
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about among others, a pop-up of innovative cocktail hub Licorería Limantour at Fandi Mata in Williamsburg, Brooklyn.
Spotted in many Instagram posts, caviar on baked potatoes, served in for example the piano bar The Nines and Caviar Kaspia in The Mark Hotel. Are we going to serve that in Europe as well?
And more inspiration from Instagram: Mr. Black Cold Brew Coffee Liqueur has created a Parmesan Espresso Martini. And Taste Film in London, a new way to watch what you eat.
We’ve been presenting tea in rectangular or square tea boxes for years but now there’s the T-Box.
Hendrick’s FLORA ADORA is available since March 1 and is a limited edition floral spring bouquet gin for colorful cocktails. With the recipe of the Wildgarden Cup.
WHAWOWA shoes, What Women Want, fashionable work shoes for hardworking women by Bata Industrials.
The culinary pop-up concept ‘Dinner With The Queen’ | More herbal than ever
23-3-2023
After a year long break the culinary pop-up concept ‘Dinner With The Queen’ is back in Belgium. The formula remains the same, but there are a few new names on their poster. On the menu? Herbal goodness and a big portion of climate awareness.
Plant Junkie | A sustainable and healthy alternative to traditional fast food
23-3-2023
Plant Junkie, a new fast-food restaurant specializing in plant-based cuisine, is now open for business in multiple locations around Manhattan and Chicago. Founded by New York Restauranteur Nat Milner and Chef Hiranth Jaysinghe, Plant Junkie offers a delicious and healthy alternative to traditional fast food.
Another great sustainable and healthy alternative to visit if you’re travelling to either Chicago or New York!
Gastronomic street food at the revamped Diego’s
20-3-2023
It was the listing about his surprising flavour combinations in the famous Gault Millau guide that confirmed chef Diego Buik’s feelings and further fuelled his ambitions. It was time to take his restaurant in Rotterdam-Zuid to the next level. “My great passion will always be creating tantalising burgers. But I remain a chef at heart. I missed the diversity in my menu.” After four years of successfully serving his famous burgers at Diego’s Burgers restaurant, the burger king decided it was time for a change: “We have redesigned the interior and given it a mature and timeless look. We also enriched the menu with modern dishes such as a salmon ceviche and updated the wine list. But of course, burgers will also retain a place on the menu.”
Le Macaron French Pastries with 70+ locations in the USA
Franchisees Bobbi Jo and William Blanton of Le Macaron in Traverse City
