Original appetizer

18-9-2012

Nice idea for a party or appetizer; a mini-taco with a tequila shot.

Taxi Butler

18-9-2012

Drunk to much to drive or just not in the mood to take the public transport? Than is the Taxi Butler the solution to order a taxi immediately, by pressing the button. Through software of TomTom, the guest knows exactly when to expect the taxi. The Taxi Butler will be available in the restaurants, hotels and cafes and the hospitals in Amsterdam.

Guinness promotes Arthur’s Day

17-9-2012

Guinness celebrates its legacy during Arthur’s Day on the 27th of September. Guinness Singapore has created an interactive painting that reveals the line-up through an interactive Facebook app “Paint the Town Black”.

Bubble Cinema

17-9-2012

Last summer the roof terrace of the Netil360 building in Hackney (London) was often a bubbley scene. Asher Charman organized ‘Hottub Cinema’ nights, where people enjoyed cinema and champagne from inflatable hot tubs.

Crowd funded beer from 1463

17-9-2012

The Voor en door Goor foundation will herintroduce an ancient special beer brew from 1463. The project will be financed by crowd funding. The aim is to build a brewery in Goor, that will function as a tourist magnet.

QR-code label for shy beer drinkers

14-9-2012

In Harry’s Bar (Singapore) it’s easy for shy customers to connect with other people. They can do this through a QR-code label on the beer bottle. The beer sales doubled because of the stunt. See the video.

Academy during Amsterdam Bar Week

14-9-2012

With the Academy Program there is a special focus on bar personnel during the Amsterdam Bar Week this year. At the Double Tree by Hilton Skylounge are various seminars and taste sessions about bitters (John Fee), cognac (Mark Ridgwell) and world class cocktail makers.

Consumers create own discount stickers

14-9-2012

With home made 2% discount stickers the ‘Youth Food Movement’ protests Albert Heijn’s decision to pay 2% less to their suppliers. This guerrilla action focuses the attention to the power of consumers to stand up for farmers.

Subway starts TV series

13-9-2012

Sandwich chain Subway is starting their own comical American TV series. The series, called ‘4 to 9ers’ is all about the daily events of some part-timers and takes place in a restaurant in a shopping mall. The series are specially developed for Subway and consist of 6 shows for now. The creator of the series is also known from the series ‘Two and a half men’.

Restaurant She, specially for women

13-9-2012

Desperate Housewife Eva Longoria will open a new ‘women-only’ restaurant in Las Vegas, named She. Rain curtains and a catwalk will be the eye catchers of the restaurant. The restaurant will open its doors at a new years party.

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