Perrier invites you to a Secret Place

5-4-2013

Perrier is the sexiest sparkling water you’ll ever taste, says Perrier. So sexy that you will find yourself transported to a secret online party. Perrier and Ogilvy have invited you with Perrier Secret Place, an online underground nightclub where you will bounce around the different viewpoints of attendees at the ‘party’. If you find the ‘golden woman’ and ‘secret bottle’ you will make a chance to win a trip to a ‘real’ party somewhere like St. Tropez, Rio during Carnival, Miami Art Basel or at Ibiza. Check more clips at the website of ADweek.

Gin and Tonic pop up bar

4-4-2013

Early February Bastian Heuser (Barworkz), Mario Grünenfelder (Rocco & Sanny, AMANO Bar) and Sebastian Brack (soda brand Thomas Henry) opened in cooperation with Tanqueray No. TEN a pop-up Gin and Tonic Bar in Berlin. The bar features classic cocktails with gin and tonic in numerous variants and they differ every season. In addition to the various cocktails, they also serve gin and tonic tea variants. The G&T bar organizes workshops and lectures and will be open for one year. Last 27 and 28 March there was a pop-up Gin and Tonic bar in Covent Garden London as well. Pop-up bars are regularly used to promote drinks.

Tea Fusion by Lipton

3-4-2013

With the ‘Tea Fusion’ Lipton offers a new tea concept. The quality and experience of making a cup of tea will increase. During making a cup of tea, the tea will experience a ‘Tea Fusion’ that is visible through the transparent cylinder. As a result it releases an enhanced smell, color and taste. Lipton has a special assortment of teas from Kenya available for the Tea Fusion concept.

Less apps, more apples

2-4-2013

‘Somersby’ is the new cider brand from Carlsberg – Real Refreshment. It is a naturally-balanced, medium cider, made with no artificial flavorings or sweeteners. Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Great advertisement….

World record ‘Farthest Beer Bottle Slide’

2-4-2013

During the Guinness Draught bottle launch, a new world record ‘Farthest Beer Bottle Slide’ was set! New sport for in the pub?

Drink this alcohol free shot cool

28-3-2013

  • Bob shot

The ‘Bobshot’ is a non-alcoholic shooter for young people up to 18 years, but also for the people who need to drive after a party. The ‘Bobshot’ is available in three flavors: rasberry-cherry, banana-melon and tropical fruits and should be served cold. Youth can drink the bobshot during a night out, without consuming a drop of alcohol. 

Nespresso Afternoon Coffee

28-3-2013

  • Nespresso

The Conservatorium Hotel in Amsterdam serves an afternoon coffee, a new version of the famous classic afternoon tea. The executive chef Schilo van Coevorden has made a special menu for the afternoon coffee, with special coffee-food combinations. The courses are served with one of the most exclusive limited editions of Nespresso coffee, the ‘Hawaii Kona Special Reserve’. The beans for this coffee are grown in very small quantities on the slopes of the volcanoes in Hawaii, and is one of the most expensive coffees in the world. Some examples of the combinations; savory scones with tomato jam and Hawaiian Sunset (Grape Fruit, Passion Fruit, Rum and Olive Oil Pearls).

Foursquare for drinks

25-3-2013

Elixr is a new app / social network for iPhone and iPad where users can share their drinks with friends. The new app allows users to take a picture of their drink and post it with a comment and the location. Your friends can view and comment the drinks you share. It’s also possible to see where your friends have checked in and you can rate a drink to help building a grade for the venue you’re at and populates the drink menu for other Elixr Members to see.

Puschkin Whipped Cream

22-3-2013

  • Puschkin

The Vodka specialist Puschkin has developed a new flavor, ‘Whipped Cream’. Puschkin combines the power of crystal clear vodka with the sweet taste of homemade whipped cream. The ‘Whipped Cream’ need to be served cold and after drinking a shot you need to consume a little whipped cream to enhance the experience. The drink can also be used for making cocktails. The bottle has a frozen and striking look and will be sold in various stores from April in The Netherlands. ‘Whipped Cream’ responds to the hype from America where dessertflavors make the latest trend in beverage. As for example the ‘Salted karamel Vodka‘.

Easter: Marshmallows and cocktails

20-3-2013

  • Pasen

Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the trend of the last year ‘chocolate room‘. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail via tip@spronsen.com. Who knows your company might be on horecatrends.

During Easter, you do not just make the dishes special, but also the drinks you serve. Very simple yet fun, decorate a cocktail with a bunny or a chicken made of marshmallow. You can choose to make your own marshmallow, or just buy them. While the kids search for eggs, the adults can enjoy their Easter Cocktail….

Bezoek horecatrends op