Brugal Refreshingly Dry Bar
9-10-2013
Brugal rum from the Dominican Republic is celebrating their 125th birthday! To celebrate this they have challenged bartenders from the Netherlands to create their own Brugal Dry cocktail recipe and to create a concept for a Brugal Refreshingly Dry Bar. From all entries 10 bartenders were selected from witch the jury will taste their cocktail. Three finalists will continue and decide who makes the best cocktail and came up with a great concept on the 21st of October in hotel Droog (Amsterdam). The winner wins his or her own Refreshingly Dry Bar for a night in hotel Droog. They can invite their friends and Wyane Collins – an internationally renowned and award winning bart trainer – will join as colleague.
Badoit transforms the Rue de Rivoli in a Rue de la Gastronomie
2-10-2013
In September 2013 the French water brand Badoit did a sequel on the marketing stunt Badoit express of 2012. In cooperation with Chef Thierry Marx** the lucky drivers of the Rue de Rivoli were surprised with a first-class gastronomic performance. The travelers of the street were treated to a 4-course dinner consisting of a ceasar salas, a veal ossobucco, a pastrami pressé and a Paris-brest. Chef Thierry Marx himself walked in the middle of the street collecting views and comments of the drivers. The action promotes Badoit water as the water that best accompanies meals.
Casa Barcardi
2-10-2013
Bacardi organizes cocktail parties in a classy art-deco building along the Rue Defacqz in Brussels. These cocktail nights are from 27 September to 19 October and limited to 70 guests only, who are chosen from registrations through a special phone number. The lucky few can prepare themselves for world class bartenders like Roman Falton (Artesian, Londen), Shingo Gokan (Angel’s Share, New York) and Elizaveta “Lizzy” Evdokimova (Delicatessen, Moskou). The concept refers to the exclusive cocktail parties in ‘El Edificio Bacardi’ at the Avenida de Bélgica (Havana) during the beginning of the 20th century.
Bello Limoncello measuring card
1-10-2013
There are Bello Limoncello bottles with a measure card on the tables at café restaurant Braque and Mata Hari in Amsterdam. This makes it easier to pour a glass of Limoncello (or a few more) and you don’t have to buy a whole bottle. The idea for this service sprouted in Italy, where limoncello producer Natwerk found out that local restaurants estimate the amount of booze you’ve had from the limoncello bottle on the table. Thus they’ve made small addition to adapt the service for the Netherlands: a measuring card to ensure a fair price if you ‘Go Dutch’.
How much food do you drink?
23-9-2013
Do you order a glass of red wine, because you think it contains less calories? Then you can equally eat a slice of cheese. The video shows how many calories you really consume when drinking and compares those number of calories with food. A Margarita is equal to a taco or a Piña Colada is equal to a cheeseburger. Maybe you’d better order a vodka soda?
World Food Festival
17-9-2013
Mr. Aboutaleb, the Mayor of Rotterdam opens ‘The World Food Festival’ on Thursday September 19th. More than five weeks hospitality, scientists, food producers and chefs will show and let you taste what Rotterdam has to offer. Festivals, markets, tastings and trips through the city will bring the visitor in contact with food. From a Maroccan food court to the Rotterdam meatball. In the Future Food House designers, scientists and artists give their predictions about the future of food. The Italian culinary movie ‘Pranzo di Ferragosto’ will be shown at the ‘Museumpark’.
The story of KETEL1
16-9-2013
The authentic Dutch gin brand KETEL1 presents ‘The story of Willem de Bruin’, one of the singers of the Dutch hip-hop formation ‘The Opposites’. With the online video campaign, KETEL1 brings stories, history and ambition of Dutch artists in the picture. Recognizable elements are: craftsmanship, character and pure authenticity. In the video of Willem de Bruin you will see the story of the successful rapper. The reason for this campaign were the personal stories of people sent to the gin brand.
Smart Lid
9-9-2013
The ‘Smart Lid’ is a special disposable lid that indicates when a drink is too hot to drink. The Smart Lid slowly changes from a red color into a dark red color when the drink cools, so it is the right temperature to drink (under 48 Celsius degrees). The lid prevents people from burning their mouth and hands to the drink. Very useful for restaurants and cafés that sell take-away beverages.
Firefly on the go
3-9-2013
During my holiday we were introduced to the PET bottles of Firefly. Attracted by the fresh design, I bought a few bottles on the go. A delicious fresh taste, 100% natural and thirst-quenching. Is currently sold in the Netherlands in glass bottle and soon in PET bottles. Available in the tastes lemon & Lime, Orange & Passionfruit and Rasberry & Pommegrate. Also nice to sell in a hotel lobby shop…. ^ Marjolein
Cafellow
26-8-2013
Cafellow is a new social platform focused on cafés, bars and terraces. Consumers can find a café selected on characteristics such as location, type of cafe, specialties, atmosphere and openings hours. They can also invite friends or share their favorite café through this platform. At this moment the service is available in six cities in the Netherlands, where more than 1,200 cafes are mapped. Cafellow creates a direct connection between supply and demand in the market.
