Android KitKat
12-9-2013
Google has launched the latest version of the Android mobile operating system in collaboration with Nestlé, named the ‘Android KitKat’. In 2009 Google started to give their new releases of mobile platforms names of sweet treats in alphabetical order. Like the ‘Android Cupcake’ in 2009 to the latest version ‘Android Jelly Bean’. Recently they introduced the ‘Android KitKat’. To celebrate the launch of the new ‘Android KitKat’ there will be a special KitKat bar in a Android package sold in 19 markets over the world. This package will bring the consumer to the android.com/kitkat website where they can win prizes. Watch the video about the Android KitKat here.
More Bedtime Stories
4-9-2013
In the first version of the ‘small gestures in hospitality‘, in January 2013, we showed a ‘bedtime story’ that we found on our pillow in Hotel ‘The Palace’ in Dubai. A beautiful, simple poem about going to sleep. At the Copley Square Hotel in Boston, they wish their guest a good night with ‘bedtime stories’ by children. The stories are written by students of 826 Boston. 826 Boston is a non-profit writing center dedicated to supporting students age 6-18 with their creative and expository writing skills and helping teachers inspire their students to write. Another great ‘small gesture in hospitality’.
Antwerp Beerwalk
31-7-2013
The Dutch-Belgian company Vonker (specialized in cultural activities) organizes a 2.5 to 3 hour ‘Antwerp Beerwalk’ this summer. A guide takes you through the beer history of Antwerp by visiting the most famous pubs in Antwerp. The beer guide lets you taste four Antwerp beers at four cafés and reveals some secrets of Belgian Brew Masters. The ‘Antwerp Beerwalk’ lets people discover and taste Antwerp in a unique way.
Foodtruck festival Haarlem
25-7-2013
The first edition of ‘Proefpark Haarlem’ will take place on 23, 24 and 25 August in Haarlem, the Netherlands. This festival is focused on food trucks, moving restaurants, chef cooks as artists, local produce and children festivities. Several moving restaurants will offer tastings and visitors are inspired to cook and eat more conscious and adventurous. The program includes cooking battles, cooking demonstrations of famous chef cooks from Haarlem and mini cooking workshops for children.
Vacation in your own city
3-7-2013
Inhabitants of The Hague get the possibility to stay in a hotel in their own city. The first edition of the ‘Hotel night The Hague’ will take place on September 7th and 8th. Inhabitants of the city can stay in the most special hotels for a special rate on 7 and 8 September. With the Hotel Night ticket they can also join the culinary, creative and cultural events organized by the participating hotels. The tickets are also valid for several touristic attractions. The complete program will be announced at the end of July. Earlier this year the Hotel Night was organized in Amsterdam.
Fooddrome
27-6-2013
Fooddrome will open its doors in Villa Flora (Venlo) around June 2014. Fooddrome will be a location of 7,500 m2 where retail, food service industry, education and recreation will meet. According to the initiator Gert Benders the classic supermarket sells standard products for the lowest price, while the quality of the pure products and the buying experience get lost. Fooddrome is a fresh food concept with authentic, special and sustainable products of mainly Dutch soil for consumers and business users. Healthy and honest food for an affordable price is the key for Fooddrome. The products can be tasted and bought to prepare the dishes at home. The products can also be ordered through the internet or smartphone and will be delivered refrigerated.
The Croque Monsieur Rap or the Bitterballen rap
11-6-2013
The ‘Croque Monsieur’ Rap By Wordburglar pays homage to the classic French sandwich. The YouTube video features a lot of Croque Monsieurs. Wordburglar is far from the first rapper to express his love of food, though. Check The Huffpost Taste for a list of food raps. And we would like to suggest a rap to pay homage to our classic Dutch ‘Bitterbal’.
Food Festival the Main Course
6-6-2013
‘The Food Line-up’ and ‘Ome Ad’ organize the ‘Main Course’ festival on 14, 15 and 16 June in Amsterdam. This three day festival includes food trucks, cooking islands, theater, acts, music and DJs. Visitors can cook together with ‘Ome Ad’ at the different cooking islands. And at the food trucks of ‘The Food Line-up’ visitors can have a peek inside the trends or cook with the caterer. There is a full program of food games, live music and during the ‘Cook off’ they will cook with food that would otherwise end up in the trash.
Launch DJ Mag
31-5-2013
This Monday DJ Mag Netherlands launched its first episode at Club Air in Amsterdam. Thomas Cech and Jeroen Kiepe published the Dutch version of the infamous international magazine for the dance scene. Anthony Donner and Sarah Strijker are the editor of the magazine that has an interactive Layar app for extra video content and background information. The website is interactive, copiled according to user profiles. DJ Mag Netherlands will provide young DJ-talent a multichannel platform and will organize events as well.
Banana Ambassador
29-5-2013
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
