Start organic campaign
10-1-2014
Giovanni van Bronckhorst will kickoff the national campaign ‘Start organic’ on Monday, January 13. The campaign has been running since January 2 to January19 and stimulates people to buy healthy, natural and organic food. For each biological product bought, people get a sticker and with a full card (7 stickers) they can win various prizes such as a weekend in an organic Bed and Breakfast. For each full card sent, the organic sector will give ten pieces of fresh organic fruit, vegetables or potatoes to the children of the Giovanni van Bronckhorst Foundation.
Opening nhow hotel Rotterdam
10-1-2014
The first nhow hotel in the Netherlands will open in Rotterdam this weekend. After Berlin (2010) and Milan (2007), the four-star hotel with 278 luxurious rooms will open in the building ‘De Rotterdam’. The hotel is designed by renowned architect OMA/ Rem Koolhaas and combines contrasts with the latest technology. The hotel gives well-known artists, designers and local talents a platform to share their art. Nhow asked several local artist to show how they see Rotterdam, like the video above.
Sushi with weed
9-1-2014
To celebrate the legalization of recreational marijuana in Colorado, the mini sushi chain ‘Hapa Sushi’ has introduced a special weed-food pairing menu to show guests that weed goes well with sushi. Sashimi that is normally served with wasabi is now served with a platinum cookie made of marijuana. In 2009 the sushi restaurant and TDA Boulder made a campaign to encourage smokers to come eat sushi to satisfy their munchies.
Baby food in neighborhood restaurant
8-1-2014
Jorit Leijting from restaurant ‘Van de Buurt’ (translated as ‘From the neighbourhood’) recently started serving baby food for kids from 4-6 months, 6-10 months and 10+ months. The chef at the neighboorhood restaurant serves approximately 20-30 kids a week. Jorit Leijting: “It’s not a playground here, but we want to be hospitable to young parents.” The meals are produced by ‘De Kleine Keuken’ (translated as ‘The Small Kitchen’ ), contain no artificial coloration nor preservatives and can be stored for 3 weeks. The developer Kirsten Toeset offers the servings to restaurants and retail.
Open happiness with Coca Cola
6-1-2014
Coca Cola stands for ‘Open Happiness’ and there is no better time to open happiness than Christmas. But first you need something to wrap a gift with and therefore Coca Cola placed billboards with free wrapping paper in various shopping centers in Belgium during December. Coca Cola and the Belgium creative agency Duval Guillaume have developed the billboard together with Clear Channel.
Noodle brand introduces hangover taxi service
3-1-2014
In the month of December, the English noodle brand ‘Kabuto Noodles’ has launched the service ‘Kab-U-To Work’ in London. Party goers with a hangover could use the ‘Kab-U-To Work’ service to go to the office. The passengers were picked up by taxi and got a bucket of hot Kabuto noodle soup, fresh orange juice and a bag with sunglasses, aspirin and mints. The driver played relaxing music during the drive to the office. After the great success in London, Kabuto Noodles plans to offer the service also at other places.
Collaboration Carlton Oasis and Intratuin
30-12-2013
The Carlton Oasis in Spijkenisse (The Netherlands) works together with Intratuin in Rhoon and Rhoon Groenprojecten BV to decorate the hotel in Winter atmospheres. The hotel buys its Christmas and buffet decorations from the local garden center, that decorates the lobby as a return of favor.
The Hobbit pop up book
24-12-2013
At the Beverly Hilton Hotel in Los Angeles the largest pop-up book in the world introduced the premiere of ‘The Hobbit: Desolation of Smaug’. For five days the book promoted New Zealand as holiday destination. See the book here.
Visitors make their own artwork in New Museum
23-12-2013
The Polish artist Pawel Althamer will show his latest collection on the second, third and fourth floor of the ‘New Museum’ in New York from February 12 to April 13, 2014. Part of his collection is ‘The Neighbors’ where the artist involves the visitors to make an ambitious artwork. On the fourth floor of the museum, a white wall will be covered by paintings and drawings made by the visitors. Visitors can show their arts and will be part of the exhibition. At various times during the exhibition musicians will provide live music.
Balsan DUO carpet designed INCH hotel suite
19-12-2013
Network club INCH (international network connecting hotelschool graduates) has decorated a hotel suite at the Hotelschool The Hague campus Amsterdam in collaboration with Balsan DUO carpet. The design studio of Balsan DUO has designed the room together with architect Frank ter Horst. The hotel suite is themed unruliness, spontaneity and to act unconventional. Balsan has placed a striking carpet with 4 designs on the floor and they also decorated the wall and the window frame with the same carpet. There is a bed of 2m by 2m in the middle of the room, a maxibar and enough space to move freely.
