Dorset’s culinary food plaza along the highway
13-11-2015
A collaboration between AVIA and Willem Dankers’ restaurant Dorset creates a gastronomic experience in their food plaza along the highway, A1 (Lonnekermeer).
The term full service gas station takes on a whole new dimension. Thanks to a unique partnership between AVIA and restaurant Dorset in Borne, a visit to the renewed gas station along the A1 will become a gastronomic experience. Homemade pasta, stewed veal cheeks or fresh baked sourdough bread instead of a simple meatball. Gastronomy along the highway!
Dorset’s culinary food plaza – service, convenience and quality
The renewed AVIA gas station will be reopened by the end of this year. Willem Dankers of restaurant Dorset in Borne was asked to create a new concept regarding the food-related activities. AVIA’s Niek Weghorst: ‘A full service gas station is all about service, convenience and quality. Our customers, no matter how diverse, should experience a moment of rest like at home. In our vision this includes tasty and healthy food.’
Truckers eating stewed veal cheeks?
The concept, a food plaza with a spacious kitchen and a counter with a variety of fresh products, meals, fruits, delicacies and snacks. Both to take with you or eat in, says Willem Dankers: “The concept is based on fresh, healthy products and meals with a lot of variation, taste and of course quality. For example customers can order a fresh, homemade pasta, lasagne, hot chicken, stewed veal cheeks or an organic cappuccino with a warm muffin. Fresh fruit and delicacies. In other words, a complete assortment of food with with plenty of choice with an international look and feel. Of course, everything is top quality, delicious and tasteful.”
All products get a Dorset quality label, the restaurant has recently been awarded a Bib Gourmand, and is listed in the top hundred best restaurants of The Netherlands and a member of the Alliance Gastronomique.
Culinary take-a-way or the classic meatball
Dorset’s food plaza is not only for visitors. Next to the standard assortment, there are also ‘take-a-way’ dishes on the menu. The menu will be updated regularly. “We want to offer as many variation and surprises as possible, in fact the same way we work in our restaurant.” Says Willem Dankers.
Inspiration
An unique collaboration between a gas station and a local restaurant. In 2011 we spotted collaborations between supermarkets and local restaurants in England. Look around in your surroundings with whom you can collaborate and both profit from it!
Co-creation around new concepts
12-10-2015
Dick Middelweerd, chef of restaurant Treeswijkhoeve (** by Michelin), has great plans for the coming weeks. From 16 October up to 25 October you can enjoy his culinary talent during the Dutch Design Week in Eindhoven as at 10 November he will cook at a pop-up restaurant at Buitenplaats Amerongen.
Allegory of the South
In the iconic Augustine Church, in the heart of Eindhoven, major entrepreneurs from the region join their traditional knowledge for the ‘Allegory of the South‘. Atelier van Asseldonk will realize a complete installation, based on a twenty meter long table. The company Oogenlust will decorate the church, supported by master builder Bruns. The nave of the Augustine Church transforms at night into a dining room, where Dick Middelweerd will offer a special menu for the occasion. Guests will toast with Beerze Beer from the region. This initiative is open to visitors during the Dutch Design Week from 16 to 25 October.
Pop-up restaurant at Buitenplaats Amerongen
On 10 November Dick Middelweerd and his team will serve a one-time pop-up five-course dinner at the historic venue ‘Buitenplaats Amerongen’. They will make some of his famous local signature dishes, like his ‘Worstenbrood’ (Meatbread), the smoked salmon (on cedar) in a humidor and ‘prol’. Location is the recently renovated coach house of the historic ‘Buitenplaats Amerongen’. Besides cooking Dick Middelweerd will take care of the music as DJ at the after party!
Co-creation around new concepts
The pop-up restaurant at the historic venue ‘Buitenplaats Amerongen’ is an initiative of entrepreneurs from Amerongen, Peter-Paul Swijnenburg of Buitenplaats Amerongen and Nico Donkelaar from the Olive Oil Shop, who already successfully brought two star chef Edwin Vinke to Amerongen. They combine a wonderful evening to enjoy the dishes of a famous chef with an after party to take the feet from the floor.
The ‘Allegory of the South’ will be a great addition to the Dutch Design Week because of the co-creation of all parties. Check out their video.
Happy birthday! How to surprise guests
22-9-2015
The Refinery hotel in New York City gives guests that celebrate their birthday at the hotel a special gift. They receive a complimentary personalized birthday cake designed by the Magnolia Bakery.
All the ladies who loved to watch ‘Sex and the City’ are familiar with the Magnolia Bakery with its great looking cupcakes, cookies and lovely stores. And if you’d ever visited one of the stores, you probably had to wait in line to get in the shop. Just like I once did with my daughters. So what better way to celebrate the birthday of your girl and surprise her with a night at a great hotel and a birthday cake from Magnolia Bakery to top it off? The Refinery hotel knows how to surprise its guests!
Inspiration: How to surprise guests on special occasions
What’s a really attractive and special product from the surroundings of your restaurant or hotel? And I don’t mean a jar of jelly or a box of chocolates, but something special which makes celebrating a birthday at your hotel or restaurant a must for a special group of guests. I once went to restaurant La Coupole in Paris to celebrate my birthday. There waiters will sing ‘happy birthday’ a cappella at your table! And you would be surprised how many people are celebrating their birthday at this restaurant, every day! If you have found a special celebration gesture… don’t forget to let your future guests know!
The Refinery Hotel
The Refinery Hotel is located in New York City’s Garment District. The Refinery hotel used to be a high-end tea salon in 1912 but is now a modern hotel with loft-like guestrooms and an industrial-chic design. Check out their website for a look and feel of this high-end hotel. They even blog at least once a week and use social media in a refreshing way. Great to check out as inspiration for hoteliers all over the world.
Magnolia Bakery
A well-known bakery which originated from New York City’s West Village where they started in 1996. Magnolia Bakery has been cherished for its classic American baked goods, vintage decor and warm, inviting atmosphere. Nowadays Magnolia Bakery has locations in Los Angeles, Chicago, Mexico City, Tokyo, Moscow City, Dubai, Abu Dhabi, Beirut, Kuwait City and Doha. They’re franchising the concept worldwide. ^Marjolein van Spronsen
KOST event to promote a healthy Dutch cuisine
18-9-2015
KOST is an event about the Dutch food culture for everyone who cares about our daily foods. The first edition will take place on 21 September.
Dutch cuisine
Chefs, producers, scientists, farmers and policymakers explore the possibilities to put the Dutch food culture and Dutch cuisine firmly on the map and make it healthier. They will do that together with speakers like Kobe Desramaults, Robert Kranenborg, Julian Baggini, Linda Roodenburg and Martin Caraher during the KOST event on 21 September at the Westergasfabriek in Amsterdam.
Platform ‘Van Moeder Natuur’
KOST is an initiative by the ‘Van Moeder Natuur’ platform (freely translated as the ‘Mother nature platform’). The platform focuses on a healthy Dutch food culture. This includes enjoying healthy, delicious and natural products packed with nutrients. Next to that, it means making time for food again by home cooking and enjoying meals together.
Day program
During the day program interesting topics are addressed. The program is compiled by various well know curators from the Dutch food culture like Mac van Dinther, Joris Bijdendijk, Joris Lohman, Samuel Levie and Helen Kranstauber).
Kostelijk dinner
In the evening there is a Kostelijk dinner (translated: Delicious dinner). The chefs responsible for the dinner are Joris Bijdendijk (RIJKS®), Albert Kooy (Dutch Cuisine), Luc Kusters (Bolenius), Benny Blisto (BAK), Sander Louwerens (Citroen), Willem Schaafsma (Eindeloos), Jonathan Karpathios (Vork en Mes), Geert Burema (Merkelbach), Nel Schellekens (de Gulle Waard), Dick Soek (Piloersemaborg) Eef Bolado (As) and René van der Veer (De Veldkeuken). Drinks are arranged by Niek Beute (De Klepel) and Ard Muntjewerf (The Lobby).
A delicious program. Unfortunately, it’s merely in Dutch and both the day program as well as the dinner are completely sold out.
Game workshop by Nestlé Professional and Sligro
14-9-2015
Nestlé Professional and Sligro put Dutch game on the menu with a wild harvesting and game workshop for chefs.
Game workshop by Nestlé Professional and Sligro
Sligro Food and Nestlé Professional have joined forces to let chefs discover the possibilities and culinary variations with Dutch wild boar. Recently eleven chefs from restaurants throughout the Netherlands got inspired during a wild harvesting workshop and wild clinic in Lingewaard. In addition, they were challenged to create combinations of wild boar and CHEF products. Game, and escpecially wild boar, gets more accessible by processing it and make for example a wild boar burger or hot dog with the meat.
Pulled Swine
“Game is the finest free-range meat there is. Guests often think that game tastes very strong, but that’s a misconception we would like to take away, “said Edwin Detering, culinary consultant at Nestlé Professional Food. “In addition, a local product such as Dutch wild boar now widely available. By putting accessible game dishes on the menu, the threshold for guests to discover new game is lowered. Think of a dish like a ‘pulled swine’ sandwich. ”
Edwin Florès
During the game clinic and wild harvesting workshop the chefs discovered the edible nature under the guidance of Edwin Florès, professional wild harvester and cookbook author. The score of the wild harvesting included wild mushrooms, fresh watercress and water mint. These were incorporated into the food from the game clinic.
Beautiful dishes from neck and shoulder
The chefs attended a deboning demonstration of a wild boar. It was explained how to prepare tasty dishes with the obsolescent parts. “The front part, including shoulder and neck, is used less frequently, but there are lovely dishes to be made of” Hein Willemsen, SVH Master Chef explains. “Through slow cooking at low temperature (sous-vide), the meat is very tender. A shoulder pad can be grilled after cooking and you can serve it with pasta and mushrooms. The neck piece can be cooked in a game sauce based on demi-glace. The taste of wild boar meat can be well combined with powerful sauces such as the CHEF red wine sauce or pepper sauce. A nice piece of meat such as a Dutch wild boar deserves to be combined with a high quality sauce or stock, like the products of the CHEF. ”
Deboning workshops
Earlier, we wrote about a deboning workshop for consumers by Gertjan Kiers at Julius Bar & Grill. A trend that we applaud to. Let us know if there are workshops like these organized in your neighbourhood or if you choose to organize one yourself.
Food on the rails in the Panorama Rail Restaurant
8-9-2015
With the Panorama Rail Restaurant train lovers and enthusiasts of culinary cooking can enjoy a train ride in the West of the Netherlands and a dinner, every Saturday.
Every Saturday evening the Panorama Rail Restaurant offers a trip by train through the heart of the Netherlands with Amsterdam Centraal as starting point. The train takes you along typical Dutch villages, rural landscapes, the cities of Amsterdam, Rotterdam, The Hague, Haarlem, Gouda and the ‘Green Heart’ of the Netherlands.
The train
These dining cars from the sixties (the TEE trains Rheingold and Rheinpfeil panorama coaches) have a rich history and were originally used in European luxury travel industry. Recently they have been fully refurbished. The train can accommodate about 100 guests and has tables for two, four and six people. The historic trains of the Panorama Rail Restaurant comply with the strictest standards imposed from both the EU and the Environment and Transport Inspection.
The Panorama Rail Restaurant
The unique train restaurant is developed by Promo Rail, a leading provider of charter transportation by train in the Netherlands and Europe. The four courses menu which is served during the train ride will be specially developed by a Michelin-starred chef, each quarter another one. Currently by Edwin Soumang of restaurant One in Roermond. The menu of Edwin Soumang is based on the New Dutch Cuisine. The food is prepared and served by an experienced catering team led by Roland Vos of Buitenpoort Catering Amsterdam. Especially for tourists a nice way to see and taste a piece of Holland in two hours and three quarters.
Bakery serves breakfast at hotel Eindhoven
27-8-2015
The Van der Valk hotel in Eindhoven has partnered with Bakery Schellens. Together they realized a traditional bakery in the breakfast room of the hotel. Guests can witness the baker preparing the bread and pastry products freshly. It’s a store-in-store bakery which serves ‘instantly fresh’ bread.
Worldwide, there are more and more large international hotel concerns that sign up for a cooperation with formulas that establish small pickup point in the lobby. Like for example small Starbucks outlets in various hotel lobbies, but also local bakers in others. A great example is the AMCE hotel in Chicago with the Weston Town Bakery in the lobby. A great addition is their, almost old-fashioned, Knock ‘N Drop service for breakfast.
Bakery serves breakfast at the Van der Valk Hotel Eindhoven
The store-in-store ‘Bakkerij’ is the answer of Bakery Schellens and the Van der Valk Hotel Eindhoven to the growing need for ‘instantly fresh’ and artisanal bread. Additionally they will expect to interact more with their guests and offer them better quality and freedom of choice. Just grapping a quick breakfast to go, or enjoying the breakfast and slowly waking up in the breakfast room. Breakfast as part of the food-as-experience trend.
Guests can take a look behind the scenes and will have a choice of Frisian rye bread, croissants, several wheat buns, spelt- and sourdough bread, and the famous ‘worstenbroodjes’ (kind of sausage sandwiches, you should try one if you’re ever in the South of The Netherlands) and Danish pastry.
According to Rick Polman, director Van der Valk Eindhoven, is the Bakery Schellens a unique addition to the hotel and its presence increases the fresh experience for his guests. The Bakery is their response to the changing needs, trends and developments in the market. In addition, the Bakery works with themes and seasonal themes. Both the hotel and the Bakery focus on their own core business.
A very Harrods Christmas at the Mandarin Oriental Hyde Park
26-8-2015
Although it’s still Summer, we’ve spotted the first hotel with a great new luxury package for Christmas. The Mandarin Oriental Hyde Park in London launched its Christmas Season 2015 with Harrods.
Mandarin Oriental Hyde Park in the windows of Harrods
The Mandarin Oriental Hyde Park in London is partnering with world famous department store Harrods to celebrate Christmas 2015. The hotel will be showcased in two of the Harrods festive window displays. The windows will be unveiled on 1 November 2015.
Teddy Bear Tea
In honor of ‘Benedict’, Harrods 2015 Christmas Teddy, the head pastry chef Heather Kaniuk will make petit gâteaux, macaroons and handmade chocolates for a Teddy Bear Tea. The tea will be served at The Rosebery from 23 November 2015 through to 10 January 2016.
A very Harrods Christmas in the lobby
Harrods will transform the public spaces at the Mandarin Oriental Hyde Park, including the marble Lobby and The Rosebery, with a red and gold colour theme. They will create a huge Christmas Tree in the lobby which will be unveiled on 27 November 2015. (with a ‘tree lighting party’?)
Guests will be able to book a ‘Very Harrods Christmas accommodation package’, based on two rooms for two adults and two children. The package includes: one night accommodation, full English breakfast in the dining room overlooking Hyde Park, a Christmas Welcome gift on arrival and presents in the guestroom including the Harrods 2015 Teddy Bear and a VIP appointment with Harrods Gift Bureau to find the perfect gift for your loved ones. A Very Harrods Christmas accommodation package is valid between 23 November 2015 and 30 December2015, and is subject to availability.
Inspiration for our Dutch department store the ‘Bijenkorf’ and the luxury hotels in their vicinity? And what will your hotel offer for Christmas? Today the 26th of August, it’s only 120 days till Christmas!
Mini Fashion Bar by Pimkie
14-8-2015
The Banks Hotel in Antwerp has the first Mini Fashion Bar from fashion brand Pimkie. Pimkie has adopted the mini-bar concept to bring its latest collection of clothing and accessories to the woman.
Mini Fashion Bar in Hotel Banks
The fashion brand aims at fashionistas who forgot to bring some garments. In their little ‘Mini Fashion Bar’ several items from the Pimkie collection are available, for example a raincoat, comfortable shoes and sunglasses. The collection is depending on the location, the weather and events. The Mini Fashion Bar is integrated in the closet of the hotel room, guests can fit and ask for other sizes via the dedicated fashion concierge. You can pay when checking out. There are plans for Mini Fashion Bars in hotels in Milan, Barcelona, Berlin and Paris.
We have already seen great initiatives of stores or brands teaming up with hotels, like for example Room Shopping at the Dylon hotel. Room Shopping is a co-creation by the hotel and www.9straatjesonline.com. Where guests have the opportunity to browse online through the range of 40 boutiques in the streets. We’re curious whether guests will appreciate and use this extra service of Pimkie and the hotels.
Buiten Adem: A sports festival for adults that leaves you breathless
7-8-2015
The Buiten Adem festival (translated Breathless Festival) is a sports festival for adults in Park Transwijk Utrecht on 29 August.
Breathless at a sports festival
There are many festivals this summer, at outdoor locations the weather plays a significant role and one weekend excluded, this is a perfect festival summer so far. All the festivals do their very best to be distinctive, but a handful are another league. Sometimes they literally jump across boundaries, with Jumping Fitness on the line-up for example!
New sports
The festival offers challenging new sports and workouts like XCORE and BRN, CrossXVest, Slackline, Jumping Fitness, High Intensity Impact Training (HIIT), but also good old favorites like yoga, boot camp, kickboxing, power lifting and hula hoop are part of the program as well. The day is filled with music from the emerging DJ’s La Fuente, Tim Hoeben and The Bear is Square.
Healthy eating and drinking (and a beer after the exercises)
Buiten Adem festival is a kind of sports day for adults, where alcohol is only allowed from 17.00 o’clock. The rest of the day there are plenty healthy snacks and juices from Grizzl, Sla-Gerei and the Aloha juice truck.
Earlier, we wrote about the sold out inflatables festival taking place in Amsterdam at the same weekend, that will be a sporty weekend!
Willem Pfeiffer | www.borneboeit.nl 
