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Holiday Season Inspiration | From a Gingerbread Wonderland and festive scents to a photobooth

17-10-2025

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As we mentioned last week, it’s the perfect time to start planning for the holidays. Apparently, some hospitality venues are already fully booked for the Christmas Days! In October, we’re publishing a short weekly article full of inspiration; this week’s highlights include a Gingerbread Wonderland, festive scents in hotel rooms, a Christmas photobooth, messages on mirrors in restrooms, holiday fun, and a special way to unbox your Christmas boxes. By the way, you can find even more ideas on our Pinterest Christmas board.

2 minutes read

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Trends we spotted | Week 41

13-10-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Waterman House will become the AMANO’s Group second hotel in London.
• ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
• Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
• Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
• Disaronno celebrates its 500^th anniversary with five exclusive limited edition bottles.
• From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more. 
• To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter! 
• In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.

Enjoy reading!

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Museum Villa and Essense Food & Events | Contemporary art meets culinary storytelling

6-10-2025

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Experiencing art with all your senses: that’s what the new partnership between Museum Villa and Essense Food & Events makes possible. Essense becomes Villa’s permanent partner in high-end hospitality. Together, they create unique experiences where art and gastronomy merge, with culinary storytelling as the guiding thread: “Where every bite tells a story.”

2 minutes read

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Pizza Hut debuts Crafted Flatzz

6-10-2025

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Pizza Hut has teamed up with nine-time GRAMMY® Award-winning artist and entertainer Anderson .Paak to launch a global campaign celebrating its latest menu innovation: Crafted Flatzz™. The partnership combines Pizza Hut’s bold new personal pizzas with .Paak’s playful energy, offering fans a campaign full of flavor and fun. Check out the campaign and the ins and outs about their Crafted Flatzz!

1 minute read

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Trends we spotted | Week 40

3-10-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
• Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
• The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
• the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
• In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
• Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
• Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
• What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.

Enjoy reading!

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‘Cakes & Cocktails Fit for a Queen’ at The Berkeley

25-9-2025

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The Berkeley hotel in Knightsbridge unveiled a dazzling collaboration with legendary shoe designer Manolo Blahnik, celebrating the Marie Antoinette Style exhibition at the Victoria & Albert museum (V&A) South Kensington. Cakes & Cocktails Fit for a Queen launched on September 19 2025 and the Marie Antoinette Style package runs till March 26th 2026.

2 minutes read

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Bagels & Beans introduces SoundBrews | A perfect blend of coffee and music

25-9-2025

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Starting tomorrow, September 26, Bagels & Beans is launching SoundBrews: five music playlists paired with five different coffee varieties. Guests can experience how taste and sound enhance one another, with a giveaway full of coffee and music prizes as an extra treat. The campaign (from 26 September to 26 October inclusive) also coincides with their Animal Week (October 4–11), featuring the special Pu(m)pkin Spice Furryccino!

2 minutes read

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Trends we spotted | Week 38

19-9-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Heineken Hoek on the Leidseplein in Amsterdam gets a new bistro concept, hearty food without fuss.
• Central Perk Coffeehouse, the iconic Friends hangout, is coming to Times Square this fall.
• The Belgium Sake Festival will take place on Octobre 4 & 5 in Antwerp.
• Restaurant Suus, the restaurant of Hotel De Plesman and culinary hotspot in The Hague, has a new chef and a new menu. And their deli Suusje has opened.
• Great tiny gesture: Scarlet Letter cocktail at Mr. Fogg’s in London.
• Mandarin Oriental will debut Mandarin Oriental Downtown, Dubai in October 2025, located in the iconic Wasl Tower on Sheikh Zayed Road.
• Radisson Hotel Group opens Radisson Collection The National Hotel, Brussels, located at the prestigious The National Golf Brussels, 15 minutes from the city centre.
• We recently came across a great example of HosPETality – a BARKUTERIE Board – at BrewDog South Eveleigh in Australia!
• The first NYC Bakery Run takes place this weekend, we wonder when the first Bakery Run will be held in Amsterdam?

Enjoy reading!

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Artist Nils Verkaeren created a monumental live painting for restaurant NEBO (*)

16-9-2025

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A great way to introduce new art into your restaurant! Yesterday, Monday, September 15, chef Dimitri De Koninck and artist Nils Verkaeren invited the public to the Panamarenkoplein in Antwerp, right in front of restaurant NEBO (*), for a unique open-air performance. The Belgian painter Verkaeren, recently back from exhibitions in Mexico and Colombia, spent the entire day working on a monumental seven-meter artwork inspired by the sky above the square. Once completed, the canvas was ceremoniously brought inside and now has a permanent place in the restaurant’s private dining room.

2 minutes read

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FlineBox | Diageo launches interactive electronic breathalyzer in the Netherlands

15-9-2025

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Diageo and Fline are hosting the Dutch launch of the FlineBox today, September 15, at Anna van Buerenplein in The Hague. This interactive and accessible breathalyzer terminal helps people make more conscious choices, with one clear message: zero alcohol behind the wheel. More details on how this interactive electronic breathalyzer terminal works, in this article.

2 minutes read

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