Dutch desinger Tjep developed three new shops in the newly refurbished Departure Lounge of Schiphol airport in Amsterdam: House of Tulips, Say Cheese and Bread!. These three concepts, a flower shop, a cheese take-away shop and a bread restaurant, sell these typical Dutch products to promote the Ducth culture. Early September the official opening of these concepts took place. Watch the project here.
Several ‘grow your own’ initiatives are seen lately. ‘Make Cheese’ developed several packages to make your own cheese. These kits contains all ingredients, equipment and recipes. The package provides an estimated 8 cheeses. At the moment there is a mozzarella and a Canadian cheese kit, other cheeses will follow soon.
The luxery hotel chain Fairmont, which operates 60 hotels around the world, announced a partnership with the New York parfumer Le Labo, concerning the in-room amenities. Le Labo’s Rose 31 will form the base of these packages. The “warm, spicy floral and woodsy” products in these packages will include shampoo, conditioner, body wash, body lotion and soap products.
‘Buy my face’ is a new marketing campaign that is created by two students in England. These students sell their face to companies to paint an advertisement on their face, in order to pay off their student loans. A creative idea for a cafe or retail brand to promote itself?
Specially for the Pink Ribbon campaign, two Michelin star chef Ron Blaauw transformed his restaurant into Ron Roze (pink) during this week. One eighth of the total revenue of this week will be donated to the foundation. The campaign of the Pink Ribbon Foundation, which runs from the 18th of October until the 18th of November, fights against breast cancer in the Netherlands. Although the restaurant turns pink for a week, the menu will stay the same.
At the railway station of Leiden (The Netherlands) customers can buy a bicycle light from the fast food vending machines this Thursday. It’s an initiative of the Dutch Bicycle union in partnership with the fastfood chain Smullers. The new campaign is called “Ik Val Op” (I’m noticed) and focuses on the youth of the Netherlands.
Paprika grower Hermans-Walter and ice cream maker Theo Clevers have taken the challenge to create a new flavour of ice cream for the Dutch market. Together they have created the orange paprika flavoured ice cream. The main reason for creating this flavour of ice cream is to promote the orange paprika throughout the country.
Spa Reine has started a campaign in cooperation with Unicef. For every bottle that is sold, Spa donates 4 liters of clean drinking water to the children living in Burkina Fas. Consumers can leave a personal message about this campaign on the website Spahelpt.nl and create more awareness to the campaign.
Smirnoff organizes a worldwide party in fifty countries at the 12th of November. The vodka brand challenges visitors to come up with original ideas, and create fifty unforgettable nights together. After suggesting an idea in the category music, location, dancing, eating, drinking and ‘other’ people can vote for their favorite idea. The campaign is supported with a video, Facebook page and a website.
Starbucks has invited designers to make coffee-inspired t-shirts in celebration of their 40th anniversary. The designs are inspired by coffee and made by Alexander Wang, Billy Reid and Sophie Theallet. So a shirt with a coffee stain might be a top notch design item in the future.
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Dutch desinger Tjep developed three new shops in the newly refurbished Departure Lounge of Schiphol airport in Amsterdam: House of Tulips, Say Cheese and Bread!. These three concepts, a flower shop, a cheese take-away shop and a bread restaurant, sell these typical Dutch products to promote the Ducth culture. Early September the official opening of these concepts took place. Watch the project here.
Several ‘grow your own’ initiatives are seen lately. ‘Make Cheese’ developed several packages to make your own cheese. These kits contains all ingredients, equipment and recipes. The package provides an estimated 8 cheeses. At the moment there is a mozzarella and a Canadian cheese kit, other cheeses will follow soon.
The luxery hotel chain Fairmont, which operates 60 hotels around the world, announced a partnership with the New York parfumer Le Labo, concerning the in-room amenities. Le Labo’s Rose 31 will form the base of these packages. The “warm, spicy floral and woodsy” products in these packages will include shampoo, conditioner, body wash, body lotion and soap products.
‘Buy my face’ is a new marketing campaign that is created by two students in England. These students sell their face to companies to paint an advertisement on their face, in order to pay off their student loans. A creative idea for a cafe or retail brand to promote itself?
Specially for the Pink Ribbon campaign, two Michelin star chef Ron Blaauw transformed his restaurant into Ron Roze (pink) during this week. One eighth of the total revenue of this week will be donated to the foundation. The campaign of the Pink Ribbon Foundation, which runs from the 18th of October until the 18th of November, fights against breast cancer in the Netherlands. Although the restaurant turns pink for a week, the menu will stay the same.
At the railway station of Leiden (The Netherlands) customers can buy a bicycle light from the fast food vending machines this Thursday. It’s an initiative of the Dutch Bicycle union in partnership with the fastfood chain Smullers. The new campaign is called “Ik Val Op” (I’m noticed) and focuses on the youth of the Netherlands.
Paprika grower Hermans-Walter and ice cream maker Theo Clevers have taken the challenge to create a new flavour of ice cream for the Dutch market. Together they have created the orange paprika flavoured ice cream. The main reason for creating this flavour of ice cream is to promote the orange paprika throughout the country.
Spa Reine has started a campaign in cooperation with Unicef. For every bottle that is sold, Spa donates 4 liters of clean drinking water to the children living in Burkina Fas. Consumers can leave a personal message about this campaign on the website Spahelpt.nl and create more awareness to the campaign.
Smirnoff organizes a worldwide party in fifty countries at the 12th of November. The vodka brand challenges visitors to come up with original ideas, and create fifty unforgettable nights together. After suggesting an idea in the category music, location, dancing, eating, drinking and ‘other’ people can vote for their favorite idea. The campaign is supported with a video, Facebook page and a website.
Starbucks has invited designers to make coffee-inspired t-shirts in celebration of their 40th anniversary. The designs are inspired by coffee and made by Alexander Wang, Billy Reid and Sophie Theallet. So a shirt with a coffee stain might be a top notch design item in the future.
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