MTV and Sony Experia launch a new phone line by the slogan ‘Made of Imagination’. Key element of this campaign is that nobody can live without music. Creative producers are invited to send in music videos with their home made instruments.
Aloft Hotels & We Are Scientists have joined forces to present the ultimate musical challenge for unsigned bands. After sending in a demo your band can be invited to play a gig at Aloft Hotels in London, Brussels or Abu Dhabi. ‘We Are Scientists’ will watch the highlights from the gigs and choose one band to join them at the Aloft Sessions in London. They’ll help that band write and record a track in a pop-up studio within 12 hours. It’s all streamed live and direct for the world to see on Facebook. The winning band, plays their new track live at The Aloft Hotel, London.
The canals of Amsterdam host a swimming match on Sunday 9 September. The event is organized by the Amsterdam City Swim foundation and Waternet, the benefits go to a research fund for the ALS disease (Amyotrophic lateral sclerosis). The route starts at the ‘Marine Etablissement’, goes past the ‘Scheepvaart museum’ to the Amstel, Herengracht and finishes in the Keizersgracht. It’s also possible to swim the distance in a 4×500 meter relay with a business team.
The famous champagne brand Chandon designed an Olympic bottle and sparkling wine, specially for the Games. The Brut Classic is composed of the Chardonnay, Pinot Noir and Pinot Meunier grape and is being described as an elegant wine, with hints of green apple, cinnamon and caramel. The wine is only available at Selfridges.
‘Antwerpen Proeft’ (Antwerp Tastes) is Belgium’s culinary highlight this summer. Chefs with a 15+ ranking in the Gault&Millau BeLux will cook all-in arrangements as well as bites for visitors. The Chéfs that participate this year are Viki Geunes (‘t Zilte), Wouter Keersmaekers (De Schone van Boskoop), Axel Colonna-Cesari (Centpourcent), Dave De Belder (De Godevaart) and Kaasaffineurs Michel Van Tricht & Zoon (cheese and beer pairing experts).
Next to the prominent chefs there are local and artisanal products like hand made Moon Pops ice creams.
To promote the introduction of the new RX-model, Lexus made a series of icons that are interviewed about their vision and professional drive, “The Next Level”. This episode gives an insight in the drive of chef Grant Achatz, watch the video here.
The Lincolnshire Marriot Resort in Illinois is brewing their own beer, made of honey from their own bees, in cooperation with the Lake Bluff Brewery. In the future, the hotel will supply their own hops as ingredient for the beer.
Thanks to the partnership with Coca Cola, Heinz now supplies 100% recyclable bottles which feature the ‘PlantBottle’ technology. Thanks to this partnership (which Ford and Nike have as well), Heinz launched the campaign ‘Join the Growing Movement’ to encourage more people to live greener lifestyles.
Michelin star chef Paco Roncero has created a research workshop together with Guia Repsol, HP, LandRover, NH Hoteles and Miele. The futuristic room is used to experiment with new creations and the influence of the surroundings. Elements like certain colors, shapes and flavors on the experience are tested and environmental comfort variables such as temperature, humidity, sound and light can be manipulated as well.
It’s possible to have a sleepover in a fashion shop in Paris. The fashion shop Paperdolls is decorated as an apartment and breathes a cozy atmosphere. From March 2013 it’s possible to book the bedroom.
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that read more
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
MTV and Sony Experia launch a new phone line by the slogan ‘Made of Imagination’. Key element of this campaign is that nobody can live without music. Creative producers are invited to send in music videos with their home made instruments.
Aloft Hotels & We Are Scientists have joined forces to present the ultimate musical challenge for unsigned bands. After sending in a demo your band can be invited to play a gig at Aloft Hotels in London, Brussels or Abu Dhabi. ‘We Are Scientists’ will watch the highlights from the gigs and choose one band to join them at the Aloft Sessions in London. They’ll help that band write and record a track in a pop-up studio within 12 hours. It’s all streamed live and direct for the world to see on Facebook. The winning band, plays their new track live at The Aloft Hotel, London.
The canals of Amsterdam host a swimming match on Sunday 9 September. The event is organized by the Amsterdam City Swim foundation and Waternet, the benefits go to a research fund for the ALS disease (Amyotrophic lateral sclerosis). The route starts at the ‘Marine Etablissement’, goes past the ‘Scheepvaart museum’ to the Amstel, Herengracht and finishes in the Keizersgracht. It’s also possible to swim the distance in a 4×500 meter relay with a business team.
The famous champagne brand Chandon designed an Olympic bottle and sparkling wine, specially for the Games. The Brut Classic is composed of the Chardonnay, Pinot Noir and Pinot Meunier grape and is being described as an elegant wine, with hints of green apple, cinnamon and caramel. The wine is only available at Selfridges.
‘Antwerpen Proeft’ (Antwerp Tastes) is Belgium’s culinary highlight this summer. Chefs with a 15+ ranking in the Gault&Millau BeLux will cook all-in arrangements as well as bites for visitors. The Chéfs that participate this year are Viki Geunes (‘t Zilte), Wouter Keersmaekers (De Schone van Boskoop), Axel Colonna-Cesari (Centpourcent), Dave De Belder (De Godevaart) and Kaasaffineurs Michel Van Tricht & Zoon (cheese and beer pairing experts).
Next to the prominent chefs there are local and artisanal products like hand made Moon Pops ice creams.
To promote the introduction of the new RX-model, Lexus made a series of icons that are interviewed about their vision and professional drive, “The Next Level”. This episode gives an insight in the drive of chef Grant Achatz, watch the video here.
The Lincolnshire Marriot Resort in Illinois is brewing their own beer, made of honey from their own bees, in cooperation with the Lake Bluff Brewery. In the future, the hotel will supply their own hops as ingredient for the beer.
Thanks to the partnership with Coca Cola, Heinz now supplies 100% recyclable bottles which feature the ‘PlantBottle’ technology. Thanks to this partnership (which Ford and Nike have as well), Heinz launched the campaign ‘Join the Growing Movement’ to encourage more people to live greener lifestyles.
Michelin star chef Paco Roncero has created a research workshop together with Guia Repsol, HP, LandRover, NH Hoteles and Miele. The futuristic room is used to experiment with new creations and the influence of the surroundings. Elements like certain colors, shapes and flavors on the experience are tested and environmental comfort variables such as temperature, humidity, sound and light can be manipulated as well.
It’s possible to have a sleepover in a fashion shop in Paris. The fashion shop Paperdolls is decorated as an apartment and breathes a cozy atmosphere. From March 2013 it’s possible to book the bedroom.
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