Heinz is going green
24-7-2012
Thanks to the partnership with Coca Cola, Heinz now supplies 100% recyclable bottles which feature the ‘PlantBottle’ technology. Thanks to this partnership (which Ford and Nike have as well), Heinz launched the campaign ‘Join the Growing Movement’ to encourage more people to live greener lifestyles.
Paco Roncero multisensory gastronomy project
20-7-2012
Michelin star chef Paco Roncero has created a research workshop together with Guia Repsol, HP, LandRover, NH Hoteles and Miele. The futuristic room is used to experiment with new creations and the influence of the surroundings. Elements like certain colors, shapes and flavors on the experience are tested and environmental comfort variables such as temperature, humidity, sound and light can be manipulated as well.
Sleep in a fashion shop in Paris
18-7-2012
It’s possible to have a sleepover in a fashion shop in Paris. The fashion shop Paperdolls is decorated as an apartment and breathes a cozy atmosphere. From March 2013 it’s possible to book the bedroom.
Kraft baconizes BleacherReport
13-7-2012
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Chipotle sustainable video clip
13-7-2012
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
The bended cucumber dinner
13-7-2012
De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.
Kikkerpret swimming classes at Kos and Ibiza
27-6-2012
Dutch swimming school Kikkerpret organizes swimming classes at Kos and Ibiza. Children from three to twelve years old can get their A, B of C swimming certificate during their vacation.
We like the smaller festivals
26-6-2012
Jeroen Mutsaers co-owner of the event organization 12inchCity indicates that festival vistors from the big cities move to smaller festivals in the east. Last year 12inchCity organized for the first time a small scale festival called Greafental dance festival. On 7 and 8 July, the second edition of the Greafental festival will be organized.
BookDifferent
26-6-2012
BookDifferent is a non-profit foundation which operates worldwide and supports many charities. By booking a hotelroom, 50% will be donated to a chosen charity. BookDifferent is collaborating with Booking.com.
Eating at organic farms
21-6-2012
Delicious eating at Dutch organic farms on 23 and 24 June.