Trends we spotted | Week 10
10-3-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A castle full of Michelin Chefs and it’s not even a fairy tale! Sterren Preuvement 2025 takes place at Kasteel de Wittenburg from 28 to 30 March 2025. Tickets are still available for Friday and Sunday!
- The Hoxton Florence at Via delle Mantellate 2, is opening its doors! With a ‘House’ apartment, free bikes for their guests and various sports facilities, even external.
- Robuuste Reiger (Robust Heron) is Bird Brewery’s first 2025 special.
- Prêt-à-Portea, the high fashion version of the Afternoon Tea at The Berkeley in London, is now also available as The Red Carpet Collection at the Maybourne Beverly Hills in Los Angeles.
- Shrink and Print, a mini 3D model of yourself or together with your loved one is a fun unique gift for those who already have everything.

- The Aziz Foundation’s Ramadan Lights London with over 30,000 LED lights are turned back on at Piccadilly Circus!
- You’ve probably never heard of soft-serve ice cream and bubble tea chain Mixue Bingcheng but they do have more outlets than McDonald’s and Starbucks.
- For fans of the Netflix series Somebody Feed Phil; this spring a neighbourhood restaurant will open in Los Angeles in honour of its parents: Max and Helen’s.
Enjoy reading!
Trends we spotted | Week 09
3-3-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A cake collab by Claridge’s ArtSpace Café and The Connaught Patisserie. Simple and easy collab to create but if the cake ‘Gâteau des Amis’ is easy to make? We doubt it but it looks delicious!
- Zoocade, is the first holographic zoo in the US, located in Austin, Texas.
- TeamLab Phenomena Abu Dhabi will open to the public on April 18 within the Saadiyat Cultural District in Abu Dhabi.
- Set-jetting is popular, for example the Mandarin Oriental Bangkok and the Four Seasons are attracting fans because of the HBO series The White Lotus.
- On March 7 restaurant La Forêt Secrète par Jean Imbert will open in the Disneyland Hotel Paris.
- Crystal Lagoons Eco-Heated lagoons technology – repurposing waste heat from data centers to naturally warm the lagoon year-round.
- Restaurant merch – the pizza chain Otomat from Belgium created limited edition t-shirts, inspired by their iconic pizzas.
- The Special Beer Festival by Brouwerij (Brewery) Homeland will be held in the ‘Scheepvaartmuseum’ (our National Maritime museum in Amsterdam) on March 7 and 8.
Enjoy reading!
Esports Ready by Radisson Hotels | A new hospitality-program for esports-teams
27-2-2025
Radisson Hotel Group has unveiled ‘Esports Ready by Radisson Hotels’ – a brand-new program set to offer esports teams, players and organizers carefully curated services and amenities designed to keep them focused, motivated, and prepared to perform at their best.
2 minutes read
Trends we spotted | Week 08
24-2-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Fletcher Hotels head office staff are preparing for the annual spectacle: the ‘Fletcher Hotel Take Over’ on Sunday 23 March 2025.
- Stayokay has reopened its renovated and sustainable hostel on Kloveniersburgwal in Amsterdam, Stayokay Amsterdam Stadsdoelen.
- The CuliQuiz was launched during the Horecava. Second grand final takes place on 31 March in the H2O E-Sports Arena. Fun to participate in with a restaurant or bar team.
- PowerSoul Café, a popular Nevada-based restaurant chain known for its healthy and delicious menu, has become the first restaurant chain in the world to be independently certified down to 5 parts per million (ppm) of gluten, setting a new gold standard for gluten-free dining.
- Taco Bell® and Milk Bar® launch new Milk Bar Birthday Cake Churros in the US, another crossover.
- Marriott Bonvoy and Manchester United invite the club’s most passionate fans for a once-in-a-lifetime stay in The Captain’s Suite Inspired by Legend Gary Neville.
- Enjoying a Fensterccino at the Fenster Café on the Fleischmarkt in Vienna, Austria. Their coffee is served in a cone waffle cone which is coated in chocolate.
- At The Flower Bowl Entertainment Center in Preston (UK) you can enjoy Crazy Golf, Bowling, a virtual reality ride, shuffleboard, watch a movie at their cinema or play Crazy Pool at their Cue Gardens.
Enjoy reading!
The first dual-branded Applebee’s | IHOP restaurant has opened in Seguin, Texas
20-2-2025
Dine Brands Global, Inc., the parent company of Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® restaurants, announced the grand opening of its first dual-brand Applebee’s | IHOP restaurant in the U.S. in partnership with franchisee Ramzi Hakim Group. The new restaurant opened to the public on Tuesday, February 18, 2025, in Seguin, Texas, just outside of San Antonio.
Reading time: 2 minutes
Trends we spotted | Week 07
17-2-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- At Marian’s Restaurant in NYC on Greenwich Avenue, they serve a Jello Negroni next to their Negroni. Spotted on Instagram.
- With the highly anticipated release of Paddington in Peru, Corner Bakery Cafe® invites guests to enjoy the perfect pairing – the Teddy Latte and Teddy Milk.
- The rebranding of the former Eden Hotels has begun, Designhotel Maastricht is now called Leonardo Boutique Hotel Maastricht City Center.
- Restaurant Elements at the sustainable Bucuti & Tara Beach Resort in Aruba has been renovated by the Dutch interior design agency FG Stijl.
- The Dutch National Week Without Meat & Dairy (March 3 to March 9 2025) takes a local approach in its already eighth edition.
- McDonald’s Germany sought to engage young people and politicians in conversation during their Burger Dialogue.
- For those who prefer a bottle to a can but only have cans in the house: the Can Caps.
- a&o Hostels officially open the doors of a&o Firenze Campo di Marte in Florence.
- Radisson Hotel Group continues its growth in Europe with the opening of two new hotels: Radisson RED Galway in Ireland and the Albrighton Hall Hotel & Spa in the UK.
Enjoy reading!
Netflix and MGM Grand unveiled new dining experience in Las Vegas | NETFLIX BITES
14-2-2025
NETFLIX BITES Vegas is now open at MGM Grand Hotel & Casino, embarking on a savoury one-year culinary residency that invites guests to dig into dishes and drinks that bring the magic of the screen to the table. Promising a flavourful adventure, this unique dining experience offers breakfast, lunch, and dinner, with each menu item inspired by a hit Netflix show or movie. This one-of-a-kind restaurant combines Netflix’s storytelling with MGM Grand’s renowned hospitality, offering an unforgettable culinary journey crafted to give fans a new way to experience their favorite stories and characters.
Like our prior article about set-jetting, it’s all about storytelling!
3 minutes read
Trends we spotted | Week 06
10-2-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Spotted on the Instagram account of our favourite baker Dominique Ansel, Pinkglow Pineapple. Unfortunately only available in the US and Canada but Del Monte is about to introduce a Rubyglow Pineapple in Europe.
- Spotted on Instagram in NYC – a Singles Anti-Valentine’s event or a Singles Valentine’s Party.
- Greyscale is an edible art activation by Brazilian artist João Loureiro in a collab with Piccolina Gelateria at MPavilion in Melbourne. Choose from six gelato flavours that are all different shades of grey. Inspiration for ice cream parlours around the world?
- Perfect pairings of Detroit-style pizzas and burgers by Emmy Squared Pizza and BERO, non-alcoholic beer. Recently we also spotted a wine-pizza pairing. Inspiration for local collabs?
- Areas opens the world’s first robotic restaurant with Artificial Intelligence, called Self, on Barcelona airport.
- Claridge’s Bakery set to open this summer with Richard Hart as the executive baker & creative director. With a focus on British classics like Bloomers, Granary Loaves, Jam Tarts and Custard Tarts, as well as Hart’s globally renowned sourdough breads.
- Maybourne recently announced a 2027 opening for its newest development in the Parisian quarter of Saint-Germain-des-Prés, The Maybourne Saint-Germain.
Enjoy reading!
The limited edition [ yellow tail ] & Domino’s Red Blend | The perfect sip with every slice
6-2-2025
A new favorite pizza beverage pairing is here! [ yellow tail ], America’s best-selling imported wine, recently announced that they are teaming up with Domino’s, the largest pizza company in the world, to deliver a flawless pizza night pairing experience – the Limited Edition [yellow tail] & Domino’s Red Blend. Uniquely crafted to provide the perfect sip with every slice, this special wine release is guaranteed to pair with everything cheesy, making your pizza delivery nights extra easy.
Inspiration for restaurants and wine shops to collaborate to create the perfect pairing with the most famous dish of the restaurant? And of course a great collaboration in time for Valentine’s Day!
2 minutes read
Trends we spotted | Week 05
3-2-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- We came across a Swiss-based company, KITRO which is tackling the global issue of food waste.
- An interesting article on eHotelier – The Hotels Network launched Swaps, personalized hotel website experiences.
- Collaboration between two iconic hotels – Iconic Tuscan hotel, Il Pellicano travels to Claridge’s Restaurant for week long residency.
- Great Valentine’s Day inspiration from the Belgian Otomat chain – candlelight dinner with a firestarters matchbox and, of course, heart-shaped pizzas.
- On the Instagram account of restaurant and lunchroom Da Kepello in Panningen, we came across another dessert board! Also great way to serve desserts for Valentine’s Day.
- Fletcher Hotel-Restaurant De Oude Gevangenis Alkmaar opened last Saturday, February 1st. You can spend the night in a former prison!
- Ruby Hotels will open its first project in Hungary at the end of 2026! The Budapest project is located in the iconic Corvin Palace, Budapest’s oldest department store and a listed building from 1926.
- In March, Cinema Culinair will descend on Antwerp and Ghent with its film-food events from the 12th until the 30th of March. Enjoy both the film and the food from the film!
Enjoy reading!