Croquette made of the kings of vegetables
10-4-2013
Spring has started, the sun begins to shine and to introduce the asparagus season Kwekkeboom launches the spring croquette in mid-April. The spring croquette is filled with ragout based on white asparagus. The asparagus croquettes will be produced in a limited quantity and is available in a number of cafes and restaurants, so they can distinguish aselves from supermarkets. We already look forward to the winter croquette filled with sauerkraut and sausage pieces
Greenhouse on the roof of Whole Foods Market
10-4-2013
Food store ‘Whole Foods Market’ and supplier ‘Gotham Greens’ are building a greenhouse farm of 20.000-square-foot on the roof of the forthcoming Whole Foods Market store in Brooklyn. Gotham Greens has been a valued local supplier of fresh produce and will grow in the greenhouse farm premium quality, pesticide-free produce. In this way Whole Foods Market can offer consumers the freshest leafy greens, herbs and tomatoes, year-round. Whole Foods also plans to offer educational opportunities for area students and local schools to learn about greenhouses and farming.
Douwe Egberts gives coffee advice
9-4-2013
The (cold) weather in the Netherlands is currently a ‘hot’ topic. The Douwe Egberts coffee café responds to that in a great way. Every week they give coffee advice based on the weather. For example with cold weather they advise a choc-au-lait or when the sun shines an Ice-Cappuccino. The drinks are bit easy chosen but a nice idea.
Perrier invites you to a Secret Place
5-4-2013
Perrier is the sexiest sparkling water you’ll ever taste, says Perrier. So sexy that you will find yourself transported to a secret online party. Perrier and Ogilvy have invited you with Perrier Secret Place, an online underground nightclub where you will bounce around the different viewpoints of attendees at the ‘party’. If you find the ‘golden woman’ and ‘secret bottle’ you will make a chance to win a trip to a ‘real’ party somewhere like St. Tropez, Rio during Carnival, Miami Art Basel or at Ibiza. Check more clips at the website of ADweek.
Cooking with weet
4-4-2013
For the new campaign, fashion brand Stussy worked together with FreshCotton. FreshCotton has monopoly on the sale of Stussy t-shirts and as a result of this collaboration they launched a cookbook that uses a typical ingredient of Amsterdam, weed. For this project FreshCotton asked the highly rated chef Misha Sukyas to create recipes with every street-legal drugs available in Amsterdam. The project shows what we like about Amsterdam: fashion, good food and having fun. Check out the website of FreshCotton for recipes.
Gin and Tonic pop up bar
4-4-2013
Early February Bastian Heuser (Barworkz), Mario Grünenfelder (Rocco & Sanny, AMANO Bar) and Sebastian Brack (soda brand Thomas Henry) opened in cooperation with Tanqueray No. TEN a pop-up Gin and Tonic Bar in Berlin. The bar features classic cocktails with gin and tonic in numerous variants and they differ every season. In addition to the various cocktails, they also serve gin and tonic tea variants. The G&T bar organizes workshops and lectures and will be open for one year. Last 27 and 28 March there was a pop-up Gin and Tonic bar in Covent Garden London as well. Pop-up bars are regularly used to promote drinks.
Tea Fusion by Lipton
3-4-2013
With the ‘Tea Fusion’ Lipton offers a new tea concept. The quality and experience of making a cup of tea will increase. During making a cup of tea, the tea will experience a ‘Tea Fusion’ that is visible through the transparent cylinder. As a result it releases an enhanced smell, color and taste. Lipton has a special assortment of teas from Kenya available for the Tea Fusion concept.
Less apps, more apples
2-4-2013
‘Somersby’ is the new cider brand from Carlsberg – Real Refreshment. It is a naturally-balanced, medium cider, made with no artificial flavorings or sweeteners. Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Great advertisement….
Donut chicken
2-4-2013
This is only possible in America, a donut in the shape of a chicken for Easter… Shall we see a ‘bolus’ (Dutch treat) into the shape of a chicken next year in the Netherlands?
Viva Las Vegas Food Festival
29-3-2013
The Viva Las Vega’s foundation organizes the Viva Las Vega’s Food Festival at June 1st in Amsterdam for the third year in a row. The festival is a sympathetic and accessible introduction to the vegetarian cuisine. There will be culinary workshops, interesting lectures, a Food and Lifestyle Market and food films. The festival is also the ending of the VeggieChallenge, a 30-day challenge for meat reducers.
