Sandwich with ice cream
22-4-2013
Why serving a scoop of ice cream in a cone or in a bowl, when you can also serve it as a sandwich? Chocolatier Pierre in the Netherlands offers this delicacy: a sandwich with ice cream. The sandwich is a light brioche bun with the sweet taste of cake and a hint of orange. Recommended is to fill the sandwich with “creamy” ice creams such as nuts and chocolate. The sandwich with ice cream is inspired by Sicily, where locals eat the delicacy regularly. Chocolatier Pierre sells this sandwich for the second year.
Whiskey brand puts music legends in the spotlight
22-4-2013
Last week Jack Daniel’s launched a global advertising campaign with the legends of the music industry in the Netherlands. The campaign shows classic images of Joey Ramone, Bad Brains, Franks Sinatra and Freddie King. The campaign of Jack Daniel’s shows the close connection between Jack Daniel’s and music over the years. The campaign will be shown on Discovery Channel and online via Youtube and Facebook, until March 2014.
Bavaria opens non alcoholic bar
19-4-2013
After about 15 years the non-alcoholic beer will return in the shelves of gas stations in the Netherlands. To celebrate the return of non-alcoholic beer, Bavaria will introduce their beers in a pop-up non-alcoholic bar in a Shell station near Amsterdam. In this pop-up bar visitors can taste the Bavaria 0.0% Original beer for free. With the introduction of non-alcoholic beer in the gas stations, Bavaria wants to create a new moment of use for Bavaria 0.0% Original, Lemon and White.
Lighting beer bottle of Heineken
18-4-2013
During the Milan Design Week Heineken introduced the beer bottles ‘Heineken Ignite’ that interacts with people and its surroundings, by shining. The interactive beer bottles have micro sensors and wireless networking technology to sense when people are clicking the bottles together to toast. The bottle also lights on when someone takes a sip and it responds to music. With this bottle Heineken is trying to get a greater range in the nightlife. The bottles are specially designed for the Milan Design Week, hopefully we see them in bars and clubs soon…
The friandise Tresor
17-4-2013
The friandise Tresor is chosen by the INN Awards (Belgium) as one of the best innovations of 2012. INN Awards are the premier award of innovative food products in the Retail sector. This friandise of grilled gingerbread, bloc de foie gras and onion preserves provides a sophisticated snack during the aperitif. It’s delivered frozen.
Suspended fries at friturist
16-4-2013
Following the ‘Caffe Sospeso’ and the ‘Suspended Coffee’ we now spotted the ‘Suspended Fries’. Owner Eric Duhamel, of the snackbar Bompa in Brussels, is the initiator. His customers can buy one portion of fries for the price of two! They can leave the voucher they receive for social workers in the neighborhood or give them away to Brussels’ homeless people. The first week the friturists sold sixty portions ‘Suspended fries’ and thirty were claimed. There are several frituristen in Belgium who will follow the initiative (a Friturist is an owner of a snackbar in Belgium).
Pat & Mat water bottles
16-4-2013
The sustainable brand ‘Well Water’ celebrates its tenth anniversary with the introduction of a ‘Pat & Mat’ bottle. To get even the smallest children to drink water, their spring water is packaged in a handy bottle for small children’s hands, with a resealable cap. In addition Well Water works with Simavi to provide thousands of people in Malawi clean and safe drinking water in 2013.
A bicycle drive-in
15-4-2013
By 2025 the number of cyclists is expected to double in Switzerland’s largest metropolitan area. Because of these staggering statistics, Zurich’s City Council has created the stadtverkehr 2025 program, which aims to improve the pedestrian and cyclist infrastructure, and reduce motorized traffic. Part of this initiative includes the opening of the Velokafi – a ‘drive-in’ for bicycles on the outdoor terrace of the Rathaus Cafe, which is a popular spot next to the Limmat river. Two wooden docking stations with tabletops enable cyclists to pull up and have some food and a coffee without getting off their bike. Nice gimmick but we prefer to drink our espresso at the terrace. But the initiative gives a lot of rumour around the ‘Stadtverkehr 2025 program’.
DAMn Food Waste
12-4-2013
40% of the food in the Netherlands disappears into the trash of consumers, supermarkets and producers. DAMn Food Waste wants to bring the food waste to the attention. On June 29 in the heart of Amsterdam they organize a free lunch for 5,000 people, made of food that would have ended up in the trash. However, they need 5,000 registrations on Facebook to organize this lunch. Previous actions against food waste were organized in London en Sweden.
Responsible organic hot dog
11-4-2013
Cool green events will introduce the old hot dog, but with new tricks. The hot dog will be made of honest meat with a transparant background, multigrain bread, topped with beetroot and parsnips (depending on season) and artisanal sauces. The organic hot dog is made of biological ingredients and fits the current trends like healthy, pure and sustainable food. The organic hot dog will be served this summer by the ‘Cool green house’ (kind of a food truck without wheels) and be available on events and festivals. Maybe they can serve this organic hot dog at the new ‘healthy’ hot dog restaurant of Jamie Oliver?
