A shot of glazed donuts or bacon

29-4-2013

  • likeur

Start the day with a good shot of breakfast-infused liqueurs. Mama Walkers brings you freshly-made breakfast cocktails. Relax with one anytime, day or night, because breakfast isn’t just for morning anymore.. Mama Walker’s presents a menu of 70 proof breakfast-inspired liqueurs – Glazed Donut, Blueberry Pancake and Maple Bacon.

Shaken and stirred with Barefoot wines

25-4-2013

  • cocktails

The Californian wine brand ‘Barefoot’ introduces refreshing cocktail recipes for the summer, like the ‘Down the Aisle’, a cocktails made of the White Zinfandel Rose. The cocktail is refreshing and is a mix of pears, pineapple and strawberries flavor. The ‘Beachcomber’ cocktail is made of Pinot Grigio, a cocktail with fresh lime, green apple, pineapple and coconut milk flavor. These fresh cocktail recipes will get you in the mood for the summer… There is also a online contest where people can suggest cocktail recipes based on Barefoot wines, the winner will get a cash prize.

Cornetto Lick Challenge

24-4-2013

Cornetto has launched a funny campaign: the Cornetto Lick Challenge. If you’ve got a talented tongue, you should probably join to the new Cornetto Lick Challenge, where you can compete for tongue supremacy amongst your friends. Your tongue gets different challenges like weightlifting, bowling and taekwondo. Participants battle with Nick Afanasiev (the longest tongue of 8,9cm) in order to win the challenge.

Region chef cooking competition

24-4-2013

The first edition of the cooking competition ‘Region Chef’ will take place on 28 September in Amersfoort. During this competition amateur chefs cook with locale produce. By promoting locale produce the organization wants to reduce the ecological footprint of the food consumption. The goal is to make consumers more aware of it and to show them in which season the products will have the best flavors.

A bottle cracking iPhone case

23-4-2013

  • iPhone

A very useful gadget for the summer: an iPhone case with a built-in bottle opener. First you need to install an integrated app before you can use the bottle opener. The app will track how many bottles you have opened, what kind of beer you’re drinking and how many gallons you’ve consumed. You never have to look for a opener, because you will always have your iPhone that opens beer bottles!

Be part of the Tiger Beer augmented reality campaign

23-4-2013

A nice example of augmented reality. An interactive Tiger Beer video wall ( of beer brand Tiger Beer) situated along the connecting walkway within Dhoby Ghaut MRT station detects passers-by through infrared motion sensors, displays the persons walking past and triggers speech bubbles to appear above their heads, as if they were thinking out loud. The speech bubbles contain quotes with excuses to not miss the football match. Fans can post their most original and innovative suggestions on how to make it in time for a match online. The best submissions will be featured on the video screen.

Sandwich with ice cream

22-4-2013

  • Ijs

Why serving a scoop of ice cream in a cone or in a bowl, when you can also serve it as a sandwich? Chocolatier Pierre in the Netherlands offers this delicacy: a sandwich with ice cream. The sandwich is a light brioche bun with the sweet taste of cake and a hint of orange. Recommended is to fill the sandwich with “creamy” ice creams such as nuts and chocolate. The sandwich with ice cream is inspired by Sicily, where locals eat the delicacy regularly. Chocolatier Pierre sells this sandwich for the second year.

Whiskey brand puts music legends in the spotlight

22-4-2013

Last week Jack Daniel’s launched a global advertising campaign with the legends of the music industry in the Netherlands. The campaign shows classic images of Joey Ramone, Bad Brains, Franks Sinatra and Freddie King. The campaign of Jack Daniel’s shows the close connection between Jack Daniel’s and music over the years. The campaign will be shown on Discovery Channel and online via Youtube and Facebook, until March 2014.

Bavaria opens non alcoholic bar

19-4-2013

After about 15 years the non-alcoholic beer will return in the shelves of gas stations in the Netherlands. To celebrate the return of non-alcoholic beer, Bavaria will introduce their beers in a pop-up non-alcoholic bar in a Shell station near Amsterdam. In this pop-up bar visitors can taste the Bavaria 0.0% Original beer for free. With the introduction of non-alcoholic beer in the gas stations, Bavaria wants to create a new moment of use for Bavaria 0.0% Original, Lemon and White.

Lighting beer bottle of Heineken

18-4-2013

  • Heineken

During the Milan Design Week Heineken introduced the beer bottles ‘Heineken Ignite’ that interacts with people and its surroundings, by shining. The interactive beer bottles have micro sensors and wireless networking technology to sense when people are clicking the bottles together to toast. The bottle also lights on when someone takes a sip and it responds to music. With this bottle Heineken is trying to get a greater range in the nightlife. The bottles are specially designed for the Milan Design Week, hopefully we see them in bars and clubs soon…

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