Launch DJ Mag
31-5-2013
This Monday DJ Mag Netherlands launched its first episode at Club Air in Amsterdam. Thomas Cech and Jeroen Kiepe published the Dutch version of the infamous international magazine for the dance scene. Anthony Donner and Sarah Strijker are the editor of the magazine that has an interactive Layar app for extra video content and background information. The website is interactive, copiled according to user profiles. DJ Mag Netherlands will provide young DJ-talent a multichannel platform and will organize events as well.
Share your coke with a friend
31-5-2013
Coca Cola has launched a lot of different campaigns to share happiness. Like the vending machine you need to hug to get a coke, the vending machine where you need a friend to grab a can or a bottle with a name on it. But there was one thing you couldn’t share, the can itself. Therefore Coca Cola has introduced the ‘sharing can’. You can split this can into two separate cans and share it with your friend.
Improve your cutting skills
30-5-2013
This particular cookbook helps you to improve your cutting skills, even before you start cooking. To open the book and see the recipes your have to cut carefully along a thin line. This cookbook was originally designed as a learning tool for a cooking class.
Banana Ambassador
29-5-2013
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
Flying store E-mart
29-5-2013
The Korean discount chain E-mart has launched a campaign which they want to attract more customers. E-mart developed a “flying shop” in the form of a truck balloon. The balloon flies around different locations, to reach customers not living near an E-mart location. People can connect to the balloon’s Wi-Fi signal and can directly download coupons with discount or purchase products via the mobile app. Through the action the sales in stores and the mobile sales increased.
Skinny coke vending machine
29-5-2013
Coca Cola shows in a special way that the diet coke contains no sugars nor calories. This vending machine is elegant and skinny and can easily be placed.
Try the world
28-5-2013
‘Life is too short to not try everything that’s out in the world..’ Kat and David are both travelers and the founders of ‘Try the world’. The company wants to offer boxes with products from all over the world. The products offered are difficult to find in the United States and are composed by Try The World’s team of travelers as well as local experts. Because the founders have a personal connection with Paris, the first ‘Try the World’ box contains products from the suppliers around France. Hopefully the Americans will quickly discover the delicious Dutch treacle-waffle, licorice candy, croquettes and cheese.
Transparent chips
24-5-2013
There are a lot of different chips flavors, with or without ridges. This glass potato chips is different than the others, it has the crunch and flavor of a potato chip but it is transparent. You can create your own colour and flavor and make it at home. The original recipe was created Hamid Salimian, the chef at Diva at the Met. Check out the recipe of the transparent chips.
Vegetable fries
22-5-2013
Enjoying fries while eating healthy vegetables. The Dutch supermarket PLUS is the first who sells ‘Vegetable fries’. Vegetable fries looks like potato fries but are made of corn, carrots and white beans with herbs and spices. Vegetable fries contain less carbohydrates, calories and no added sugars or artificial substances. With one portion of fries children get more than 50% of their daily recommended amount of fiber.
A fresh alcohol-free aperitif
22-5-2013
Grapedistrict introduced a new festive nonalcoholic drink. The new PasDuTout is an alcohol-free bubble from the Provence and made of Airen, Riesling and Rivaner grapes. During the winemaking process, the most of the alcohol vaporizes. At the end the drink contains 0.2% alcohol. The PasDuTout is a fresh and fruity wine with a strong bubble and can be served as an aperitif or as summer drink. The PasDuTout is available in restaurants, bars and beach clubs.
