Magnum Pleasure Store Amsterdam
5-6-2013
The Magnum Pleasure Store opened in Amsterdam last week. The pop-up store will only be open this summer. Visitors can create their own, custom made, Magnum ice-cream. Customizing starts with a base of vanilla ice cream dipped in white/milk/dark chocolate. Then, toppings can be added such as hazelnuts, meringue pieces, coconut, nougat or brownie pieces. Visitors experience a moment of joy and peace in the store. Before, the Magnum Pleasure Store was already available in London, Paris and Milan.
Bombay Sapphire East
5-6-2013
Bombay Sapphire gin has recently introduced a new gin; the Bombay Sapphire East. This gin contains 12 different herbs. The recipe of the Bombay Sapphire East is based on the original Bombay Sapphire recipe with the same ingredients like the juniper berries, lemon peel, almonds, coriander and liquorice. For this edition oriental herbs are added: lemongrass and black peppercorns. The result is a light citrus gin in the nose and a complex spicy aftertaste.
Forbidden fruit
4-6-2013
Fruit and chocolate is a familiar and popular combination, and it comprises a (bit) healthier sweet-treat too. The ‘Forbidden Fruit NYC’ shop offers a varied assortment of fruit dipped in white/ milk/ dark chocolate sprinkled with toppings such as walnuts, coconut and sprinkles. The range of fruit consists of bananas, strawberries, oranges dipped in chocolate. But also apple slices, raspberries, blackberries and pineapples are available as well. Each month there is a chocolate-of-the-month available, like spicy Mexican chocolate, cinnamon chocolate or peppermint chocolate. The fruit dipped in chocolate looks tasty, cheerful and will be especially popular among women.
High Wine
3-6-2013
Restaurant Moerstede in Bergen op Zoom organizes a High Wine with culinary tapas on June 19. Led by a wine connoisseur, they will make a wine journey through different countries served with matching culinary tapas. A nice initiative that reminded us of the idea of a High Wine or High Bubbles from our booklet ‘Royal Hospitable Gestures‘. Based on the fact that in the Netherlands affordable High Tea is doing very well at restaurants and at various catering locations at garden centers. The success of these High Tea, Wine and Bubbles? You should just be able to walk in and order, so no reservations. It should be affordable and with lots of appetizers. It gives your guests the opportunity to pamper themselves (a bit luxury at an affordable way).
Launch DJ Mag
31-5-2013
This Monday DJ Mag Netherlands launched its first episode at Club Air in Amsterdam. Thomas Cech and Jeroen Kiepe published the Dutch version of the infamous international magazine for the dance scene. Anthony Donner and Sarah Strijker are the editor of the magazine that has an interactive Layar app for extra video content and background information. The website is interactive, copiled according to user profiles. DJ Mag Netherlands will provide young DJ-talent a multichannel platform and will organize events as well.
Share your coke with a friend
31-5-2013
Coca Cola has launched a lot of different campaigns to share happiness. Like the vending machine you need to hug to get a coke, the vending machine where you need a friend to grab a can or a bottle with a name on it. But there was one thing you couldn’t share, the can itself. Therefore Coca Cola has introduced the ‘sharing can’. You can split this can into two separate cans and share it with your friend.
Improve your cutting skills
30-5-2013
This particular cookbook helps you to improve your cutting skills, even before you start cooking. To open the book and see the recipes your have to cut carefully along a thin line. This cookbook was originally designed as a learning tool for a cooking class.
Banana Ambassador
29-5-2013
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
Flying store E-mart
29-5-2013
The Korean discount chain E-mart has launched a campaign which they want to attract more customers. E-mart developed a “flying shop” in the form of a truck balloon. The balloon flies around different locations, to reach customers not living near an E-mart location. People can connect to the balloon’s Wi-Fi signal and can directly download coupons with discount or purchase products via the mobile app. Through the action the sales in stores and the mobile sales increased.
Skinny coke vending machine
29-5-2013
Coca Cola shows in a special way that the diet coke contains no sugars nor calories. This vending machine is elegant and skinny and can easily be placed.
