Public painting machine
17-6-2013
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.
Amsterdam water promotions
14-6-2013
‘Waternet’ organizes activities on the water in Amsterdam to ask the attention for the importance of clean water in the canals. During Queens day the ‘Emergency Boot’ with toilets was launched. This boot prevented that people would pee in the canals or on the street. Three islands with toilets floated at the center of the water. Useful during the watersport season or when there are events on the water!
‘Waternet’ will do an activation on the canals to launch the ‘canal website’ on Saturday June 15. A photo boat of ‘Waternet’ floats around in the Amstel River in Amsterdam and takes photos of people with their boat. The pictures can be found on the ‘canal website’ and the most popular photo will be enlarged on canvas. The canal website contains tips, experiences, photos but also information about terraces and water events.
Corona with a slice of the moon
14-6-2013
A bottle of Corona with a slice of the moon? Corona and advertising Carmer-Krasselt have made a large billboard in New York City, where on certain nights in the month the crescent moon look like a slice of lime in a Corona bottle. Great campaign!
The Pilot store
13-6-2013
The ‘Pilot store’ opened last April at shopping mall Hoog Catharijne Utrecht. The ‘Pilot store’ is a temporary store where consumers can test products. When consumers order a sandwich they are asked to participate in a taste test. If they cooperate, they will get their sandwich for a reduced rate. Consumers aren’t required to cooperate with the test. Based on the results, the producer will improve the tested products before they will be available in the supermarket. Consumers can influence the products that will be available in the supermarket. The store will be open until July 13.
The Croque Monsieur Rap or the Bitterballen rap
11-6-2013
The ‘Croque Monsieur’ Rap By Wordburglar pays homage to the classic French sandwich. The YouTube video features a lot of Croque Monsieurs. Wordburglar is far from the first rapper to express his love of food, though. Check The Huffpost Taste for a list of food raps. And we would like to suggest a rap to pay homage to our classic Dutch ‘Bitterbal’.
Coca-Cola ice cold
10-6-2013
Coca-Cola Colombia, has created Ice Bottles. The bottles where introduced in Cartagena, sunny Colombia. A red Coke-logo band lets you hold the frozen bottle without chilling your hand too much. With only leaving the band with the logo behind, an innovative and environmental friendly packaging! Remains the question about hygiene. Agency: Ogilvy Colombia.
#RCMemories through promoted by
10-6-2013
The official twitter stream of The Ritz-Carlton Hotel Company, L.L.C. Tweeting for global travelers, collectors of #RCMemories and lovers of #luxury. We do not often see examples of hotels using the ‘promoted by’ opportunity via Twitter. Recently we spotted the above mentioned tweet promoted by @RitzCarlton: ‘Travel inspires the most treasured memories. Share yours on @twitter & @instagram with #RCMemories. We can’t wait to see what you discover‘. They gather photos taken by their guest at #RCMemories at Twitter and Instagram. Thus the story of vacationing at the Ritz-Carlton locations worldwide are told through pictures by their guests. Great marketing campaign! And inspiration for each hotel or restaurant. As to come up with a hash tag for your own business is easy. Getting your guest to send in pictures is a challenge! We contribute to the #RCMemories by placing the picture of the Bathmenu from the Ritz-Carlton in Kuala Lumpur. Also shown in our booklet ‘Royal hospitable gestures‘.
Whoopie Pie
6-6-2013
The Whoopie Pie is not well known in the Netherlands. Whoopie Pie consists of two small cases in the form of a cookie with in between a filling. It looks like a macaron made out of cake. The ‘Whoopie’ shop in New Zealand sells freshly baked Whoopie Pies, Pops and Cakes. The Whoopie Pies are available in a lot of flavors, like rosewater, mint chocolate, walnut espresso and hazelnut. ‘Whoopie’ also makes special Whoopie Pies for events as birthdays, weddings or valentine. The shop also serves Whoopie shakes, sundaes, coffee and hot chocolate. If you like sweets, you should definitely visit the ‘Whoopie’ shop.
Summer in a wine glass
6-6-2013
The sun is finally shining and it is lovely weather to drink something at a terrace. Gallo Family Vineyard bonds the summer feeling with their new wine ‘Summer White’. ‘Summer White’ is a lighter, floral wine with notes of apple, juicy pear and citrus. Crushed ice and a lemon slice in the wine give extra refreshment. A fresh wine to serve at a barbecue or with a picnic.
Food Festival the Main Course
6-6-2013
‘The Food Line-up’ and ‘Ome Ad’ organize the ‘Main Course’ festival on 14, 15 and 16 June in Amsterdam. This three day festival includes food trucks, cooking islands, theater, acts, music and DJs. Visitors can cook together with ‘Ome Ad’ at the different cooking islands. And at the food trucks of ‘The Food Line-up’ visitors can have a peek inside the trends or cook with the caterer. There is a full program of food games, live music and during the ‘Cook off’ they will cook with food that would otherwise end up in the trash.