Ten thousand Twitter followers
15-8-2013
To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses Horecatrends.com to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and tip@spronsen.com.
Interactive window advertisement
14-8-2013
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Three minutes in Italy
13-8-2013
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
Free beer by doing nothing
13-8-2013
Earlier we spotted a vending machine that you need to hug to get a Coke, or a vending machine where you need to yawn to get a free cup of coffee. But with this Amstel vending machine you don’t have to do anything at all to get a can of beer. In an effort to give young professionals a few minutes rest after work, Amstel Bulgaria and Next-DC have developed a special beer vending machine. You only need to take a rest for three minutes and you will get a can of Amstel. The video shows how difficult it actually is….
A drink upside down
12-8-2013
After the laying wine glass rEvolution of Martin Jakobsen, the designer developed a special glass for lemonade together with VINICE. The lemonade glass Halm literally puts every drink upside down. Fill the glass with lemonade, a cocktail or an other drink and put the white stopper on the glass. Then turn the glass upside down, shake and put a straw in the glass so you can enjoy your drink. Stylish, innovative and wasps don’t have a chance! Watch the video about the Halm glass to see how it works.
Food sherpas
6-8-2013
There are more and more food sherpas in touristicareas. Food sherpas are local people who receive tourists and show them the city. Unlike tourist agencies, the food sherpas lead you to local restaurants where you normally wouldn’t come as a tourist. They take you on a local culinary discovery tour and not only tell you where to go, but also what to order in restaurants. For example food sherpas can be found in Paris, where they guide tourist to the not so touristy Paris.
Hotels could set up an agreement with local people to guide the hotel guests through the most local hotspots. This as reaction to the deployment of an AirBnB host, because the success of this concept is that tourists can stay at the local people
Original Sayah liquor
26-7-2013
The Dutch Sayah drinks won silver with their spekkoek liquor during the International Wine and Spirit Competition 2013. Sayah is a real Indonesia liquor with the unique taste of spekkoek (a Dutch-Indonesian layered cake). Two Dutchmen’s with an Indonesian origin developed a liquor based on their origin, lifestyle and taste. Sayah has the taste of liquid cake, burnt sugar and spicy hints of cinnamon, cardamom, cloves, anise, vanilla and nutmeg. The transparent liquor can be enjoyed pure with ice or mixed. Nice to drink with a rice table.
Pay with your face
19-7-2013
A new payment system based on face recognition is introduced in Finland. The system is called Uniqul and guests can pay by showing their faces for the camera and wait for their profile to conform their purchase. No pin codes, credit cards, wallets or fingerprints anymore…. Uniqul wants to improve the safety and speed of transactions. We are curious how this technical system will develop the coming years. Who knows we will pay in a number of years with our face at a terrace or a hotel and we no longer need our wallet any more.
Nutella web shop
17-7-2013
Nutella is very popular all over the world, but especially in America. The brand has recently opened a web shop in America where you can buy Nutella-related items, except the hazelnut spread itself! Items like t-shirts, coffee cups and smartphone cases are sold in the web shop. Nutella wants to give the fans the opportunity to prove their love to the brand beyond the kitchen. Up to now, the web shop only sends items within the U.S.
Grolsch inspires with its corporate story
10-7-2013
Grolsch inspired four artists with stories from its 400 years of history. The corporate story gets a second life with these initiatives. DJ Mark Sixma produced a trance track, fashion designer Jacob Kok created a dress, writer Joost Zwagerman wrote a poem and ice sculpturer Peter Meurders created a giant Grolsch bottle. The project was part of the new Grolsch campaign “400 years of character.
