Firefly on the go
3-9-2013
During my holiday we were introduced to the PET bottles of Firefly. Attracted by the fresh design, I bought a few bottles on the go. A delicious fresh taste, 100% natural and thirst-quenching. Is currently sold in the Netherlands in glass bottle and soon in PET bottles. Available in the tastes lemon & Lime, Orange & Passionfruit and Rasberry & Pommegrate. Also nice to sell in a hotel lobby shop…. ^ Marjolein
Hotel offers self cooking boxes
29-8-2013
Boutique hotel Affinia Hotels has started a partnership with US online grocer ‘FreshDirect’ to offer their guests an extra service. The rooms at the Affinia Hotels are equipped with a kitchen, separate dining area that allows guests to cook in their hotel room. Therefore the hotel offers meal packages by FreshDirect, such as the Healthy kit or the Business kit. The boxes are filled with food like fruits, vegetables, biscuits, dairy products and chips. Guests can order these boxed when they make the reservation for the hotel room or during their stay.
Meet the farmers and growers
28-8-2013
During the open door days of supermarket chain Albert Heijn on 21 and 28 September you can personally meet local farmers and growers. Approximately 140 participating farms, greenhouses and orchards are open for visitors. For adults there are guided tours organized where they can learn everything behind the product. Children can experience where there food comes from and get their farmers and growers diploma. Using the online map of Albert Heijn you can see which farmers and growers participate in the Netherlands. During these days consumers can meet the people behind the fresh products of Albert Heijn.
Win a Warsteiner bike
16-8-2013
Customers can win a Warsteiner bike by purchasing a six pack Warsteiner Radler in the supermarket or on the beach. The promotion is only available at locations where there are special Warsteiner teams and will be until August 24. With the special Warsteiner app consumers can scan the label of the beer and see if they have won the bike. They can also win small prizes such as caps, bottle openers and covers. The bike is made from recycled frames with durable materials. The bike has a six pack holder made of used conveyors, specially made for Warsteiner bottles.
Ten thousand Twitter followers
15-8-2013
To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses Horecatrends.com to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and tip@spronsen.com.
Interactive window advertisement
14-8-2013
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Three minutes in Italy
13-8-2013
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
Free beer by doing nothing
13-8-2013
Earlier we spotted a vending machine that you need to hug to get a Coke, or a vending machine where you need to yawn to get a free cup of coffee. But with this Amstel vending machine you don’t have to do anything at all to get a can of beer. In an effort to give young professionals a few minutes rest after work, Amstel Bulgaria and Next-DC have developed a special beer vending machine. You only need to take a rest for three minutes and you will get a can of Amstel. The video shows how difficult it actually is….
A drink upside down
12-8-2013
After the laying wine glass rEvolution of Martin Jakobsen, the designer developed a special glass for lemonade together with VINICE. The lemonade glass Halm literally puts every drink upside down. Fill the glass with lemonade, a cocktail or an other drink and put the white stopper on the glass. Then turn the glass upside down, shake and put a straw in the glass so you can enjoy your drink. Stylish, innovative and wasps don’t have a chance! Watch the video about the Halm glass to see how it works.
Food sherpas
6-8-2013
There are more and more food sherpas in touristicareas. Food sherpas are local people who receive tourists and show them the city. Unlike tourist agencies, the food sherpas lead you to local restaurants where you normally wouldn’t come as a tourist. They take you on a local culinary discovery tour and not only tell you where to go, but also what to order in restaurants. For example food sherpas can be found in Paris, where they guide tourist to the not so touristy Paris.
Hotels could set up an agreement with local people to guide the hotel guests through the most local hotspots. This as reaction to the deployment of an AirBnB host, because the success of this concept is that tourists can stay at the local people