Find your way in the store trough the light
20-2-2014
Philips demonstrated its new ‘indoor-GPS-system’ for retail during the EuroShop (Düsseldorf 16-20 February). A special app analyzes the light signals of the store and the system provides location-based information to the customer. The lighting communicates with the app and sends offers and additional information to the customer. The customer can easily find the way via his smartphone or tablet through the store. Retailers can equip points of sales with specific information. Philips is testing the system in a number of retail stores. Download the infographic.
Tattooed J&B whiskey bottles
20-2-2014
J&B Rare whiskey goes back to its roots and has released 25 tattooed limited edition bottles. The bottles are coated with a latex skin, so they could be tattooed just like a human skin. Tattoo artist Sébastien Mathieu tattooed the bottles and it took him about 20 hours per bottle. The tattooed bottles are available in Paris at Publicis Drugstore and L’éclaireur rue Herold.
Leave a message to the farmers
19-2-2014
Consumers often do not know where their food comes from. Cisse Trading Co, a company that focuses on Fairtrade chocolate bakes and drinks, gives consumers the opportunity to send a message to the farmers. There is a QR-code at the packaging of the food that can be scanned by the customer. The consumer is linked to the Facebook page where they can leave a message to the farmers. So there is more transparency and it creates a connection between the farmer and the consumer who buys their products.
Only Canadians can open this fridge
17-2-2014
The Canadian beer brand Molson Canadian has placed a striking red fridge full with Molson Canadian beers in Canada’s Olympic House. However, the fridge can only be opened with a legitimate Canadian passport. A passport is first inserted into a slot located to the left of the fridge door and the door will be unlocked. Once the door is open, anyone can grab a beer, also the people who are not from Canada. The fridge encourages people to look for a Canadian friend. The refrigerator was placed at multiple locations in Europe before the Winter Olympics.
Eat fashion
17-2-2014
For the pastry chefs among our followers: the International Culinary Center literally takes a bite out of fashion! To promote the New York Fashion Week the International Culinary Center has made an exact copy of a Coco Chanel purse out of chocolate! In the video above, the model suddenly begins to eat her purse in the middle of a subway.
Pay a KLM booking through social media
14-2-2014
Now KLM Royal Dutch Airlines makes it possible for customers to pay their booking through social media. Consumers are already able to book extra services through social media, such as a seat reservation or extra baggage addition, but they can now pay their booking via Facebook or Twitter as well. KLM will send the customer a link in a private message on Facebook or Twitter, consumers can choose the method of payment and complete the transaction. A KLM service agent receives a payment confirmation and sends a message to the customer. KLM is the first airline that makes it possible to pay through social media.
Men Cafe during Home Exhibition
13-2-2014
The ‘Home Exhibition’ in Amsterdam RAI is really a female fair, but each year around 25,000 men visit the event. To do the men a favor, during the event from 15 to 23 Feburary, there will be a Men Café again. Men can drink a beer here, eat some croquettes and there are pool tables. Racing driver Tim Coronel will be present to accompany the men in the café. The visitors can sit in the Dakar buggy of Tim Coronel and take a picture.
Zuidas Amsterdam pop-up store
12-2-2014
The municipality of Amsterdam appointed four locations for pop-up stores at the ‘Zuidas’, near Amsterdam Zuid train station. From 1 May onwards the locations are available to unique concepts that complement the existing offer for six months. All competitors, with both food as well as non-food concepts, can send in their plans before 5 March 2014. The four winners will be announced on 13 March. Perhaps the area will be enriched with a test sleep facility, a tasting area or a collaboration between local entrepreneurs like we’ve seen in the West of Amsterdam.
Inspiration from NYFW 2014
11-2-2014
We all know that Fashion Weeks are concentrated around fashion shows and after party’s but this year Marc Jacobs took the opportunity to do another type of stunt!
After all the talk of alternative payment methods like Bitcoin recently, he decided to open a pop-up tweetshop, a store where you pay with social media posts, a brilliant idea to promote his fragrance Daisy. In essence this store was more about the experience than the shopping, being located in beautiful bright loft in Soho, the brand organized a set of activities. One was a photo-booth style field of daisies, where you could take daisy #selfies. When uploaded with #MJDaisyChain to Instagram or Twitter you could win great prizes with the messages, such as bags, full bottles of daisy, sunglasses and other gadgets. Other than the daisy-field booth there was also a cart with a coffeemachine and baristas making fresh coffee, ladies who were giving free manicures with Marc Jacobs nail polishes and lot’s of daisy art and daisies. A dj made the atmosphere even a bit more exciting and the “fabulous” NYFW visitors were having a ball. One simple tweet with the hashtag #MJDaisyChain earned you a small daisy roller and for the larger prizes your post had to be chosen. All together, a rather briljant concept and you bet that the # was trending during the opening days! ^Leonie van Spronsen
Van Dobben goes to Sochi
5-2-2014
Master croquette maker Piet Brink from ‘Van Dobben’ travels to Sotsji to make croquettes and ‘bitterballs’. He expects to make an average thousand per day that are sold in the ‘Holland Heineken Huis’. It was hard to arrange the paperwork for the import of frozen croquettes, this way the producer bends a problem into an opportunity.
