Pinkpop festival of NIX
5-6-2014
To archieve more attention for the laws that prevent under age drinking, Pinkpop organizer Jan Smeets communicates in various ways that the festival will provide no sigarettes nor alcohol to minors. The festival offered various alternatives, Happy Drinks was one of them.
Kornuit opens pop-up record production store
4-6-2014
Grolsch Kornuit gives the opportunity to transform your own playlist to vinyl. Via the website www.brouwjeeigenplaat.nl a lucky few can compile a personal playlist, design a sleeve and produce a personal vinyl record. The record is made at a pop-up store at the Overtoom 228 in Amsterdam that is open until the end of 2014. Kornuit gives away vouchers to music lovers now, consumers will get the opportunity to personalize their vinyl later this year.
Coca-Cola mini kiosk
3-6-2014
To introduce the mini Coca-Cola cans the Berlin branch of advertising agency Ogilvy & Mather rolled out these mini kiosks, with mini vending machines in them, in 5 German cities. ‘It’s the little things in life that make us happy’. Read more at The Pop-Up City.
Papertowel news
3-6-2014
In the Netherlands we have a saying: ‘In today’s newspaper tomorrow’s fish will be wrapped’. If we start to print newspaper items on paper towels we could change the saying in ‘with the news of the moment, we dry our hands.’ This perhaps provides a better insight in the volatility of many news items! Nice action from máspormás.
Create your own favorite taste with Pepsi
1-6-2014
Be your own mixologist with the Pepsi Spire. Add up to three flavor shots to customize your Cola or Mountain Dew drink. You can choose from cherry, vanilla, strawberry, lemon and lime. At this moment the Pepsi Spire is only available in the USA but soon worldwide. The Pepsi Spire lineup currently includes three models, each designed to meet a specific set of foodservice customer needs.
Barbecue pot
26-5-2014
When the sun shines, people love to eat ribs and burgers from the barbecue grill. Those who want to have a culinary barbecue can try the surprising and innovative barbecue pot by Casper Tolhuisen. The barbecue pot is a ceramic pot with a spout to cook stew dinner. You need to fill the barbecue pot with ingredients, seal it with a lemon and put it on the barbecue. Steam is created and the taste of lemon will be mixed with the ingredients through the smoke. The barbecue pot originated in Güveç and is a traditional Turkish preparation method. The ceramic bowl is filled with ingredients, sealed with a dough and cooked in the coals of the fire.
SCiO scanner gives information about chemical composition
22-5-2014
SCiO is a new device that allows customers to scan products and get information about the chemical compositions. The SCiO is developed by Consumer Physics and has the size of a USB drive. Constomers can not only get information about medicines and plants but also about the nutritional value of their food and for example if the avocado is ripe enough to eat. The device sends the information through Bluetooth to the smartphone and there are several apps available. The goal of the Kickstarter project has already been achieved but when you order the SCiO you will get all new apps for free the next two years.
Pepsi brings can with Robin van Persie to life
21-5-2014
Soft drink brand Pepsi has launched a new interactive can with the famous footballer Robin van Persie, as part of the ‘Live For Now’ campaign. The free augmented reality app ‘Blippar’ brings Robin van Persie to life. Through the app some football tricks of the footballer are shown and consumers can download music, watch video’s and play an interactive game. The limited edition cans of Pepsi are widely available in the Netherlands as of Monday. Last March, Pepsi surprised waiting people at a bus stop with an augmented reality bus shelter.
Pay the restaurant bill with Instagram photo
19-5-2014
Frozen food producer ‘Birds Eye’ found out that around 52% of the people take pictures of their meals. This gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and share it on Instagram with the hashtag #BirdsEyeInspirations. This promotion is part of the digital campaign to promote their new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens in Soho, London this week and will pop-up in Manchester and Leeds in June.
Coco Superfood ice cream
16-5-2014
Nowadays the goji berries, chia seeds, mulberries and other superfoods are available at the supermarket. The Ice Cream Factory has made ice cream based on the superfood. The Coco Superfood ice creams are made from coconut milk, which is lactose-free and vegan. The Coco Superfood ice cream is available in two flavors: Açaï-coconut ice cream with mulberries and Acerola-coconut ice cream with goji berries. The superfood ice cream is available at the organic supermarket EkoPlaza in the Netherlands.