Create your own favorite taste with Pepsi
1-6-2014
Be your own mixologist with the Pepsi Spire. Add up to three flavor shots to customize your Cola or Mountain Dew drink. You can choose from cherry, vanilla, strawberry, lemon and lime. At this moment the Pepsi Spire is only available in the USA but soon worldwide. The Pepsi Spire lineup currently includes three models, each designed to meet a specific set of foodservice customer needs.
Barbecue pot
26-5-2014
When the sun shines, people love to eat ribs and burgers from the barbecue grill. Those who want to have a culinary barbecue can try the surprising and innovative barbecue pot by Casper Tolhuisen. The barbecue pot is a ceramic pot with a spout to cook stew dinner. You need to fill the barbecue pot with ingredients, seal it with a lemon and put it on the barbecue. Steam is created and the taste of lemon will be mixed with the ingredients through the smoke. The barbecue pot originated in Güveç and is a traditional Turkish preparation method. The ceramic bowl is filled with ingredients, sealed with a dough and cooked in the coals of the fire.
SCiO scanner gives information about chemical composition
22-5-2014
SCiO is a new device that allows customers to scan products and get information about the chemical compositions. The SCiO is developed by Consumer Physics and has the size of a USB drive. Constomers can not only get information about medicines and plants but also about the nutritional value of their food and for example if the avocado is ripe enough to eat. The device sends the information through Bluetooth to the smartphone and there are several apps available. The goal of the Kickstarter project has already been achieved but when you order the SCiO you will get all new apps for free the next two years.
Pepsi brings can with Robin van Persie to life
21-5-2014
Soft drink brand Pepsi has launched a new interactive can with the famous footballer Robin van Persie, as part of the ‘Live For Now’ campaign. The free augmented reality app ‘Blippar’ brings Robin van Persie to life. Through the app some football tricks of the footballer are shown and consumers can download music, watch video’s and play an interactive game. The limited edition cans of Pepsi are widely available in the Netherlands as of Monday. Last March, Pepsi surprised waiting people at a bus stop with an augmented reality bus shelter.
Pay the restaurant bill with Instagram photo
19-5-2014
Frozen food producer ‘Birds Eye’ found out that around 52% of the people take pictures of their meals. This gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and share it on Instagram with the hashtag #BirdsEyeInspirations. This promotion is part of the digital campaign to promote their new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens in Soho, London this week and will pop-up in Manchester and Leeds in June.
Coco Superfood ice cream
16-5-2014
Nowadays the goji berries, chia seeds, mulberries and other superfoods are available at the supermarket. The Ice Cream Factory has made ice cream based on the superfood. The Coco Superfood ice creams are made from coconut milk, which is lactose-free and vegan. The Coco Superfood ice cream is available in two flavors: Açaï-coconut ice cream with mulberries and Acerola-coconut ice cream with goji berries. The superfood ice cream is available at the organic supermarket EkoPlaza in the Netherlands.
WOSTOK
16-5-2014
The soda WOSTOK originated in Russia and was developed in the 70s under the name Baikal as alternative to Pepsi Cola. Joris van Velzen gave this old fashioned drink new life and from Berlin he rolls out WOSTOK across Europe. WOSTOK is made in the traditional way, with no artificial colors nor preservatives. The soda is available in the flavors WOSTOK Tannenwald (pine needle oil, Taiga root and cardamom), WOSTOK Dattel Granatapfel (dates, pomegranate) and WOSTOK Estragon Ingwer (tarragon, ginger and orange).
Luscombe organic drinks
15-5-2014
The drinks of Luscombe are produced since 1975 on a farm in the Devon in South West England. The Luscombe drinks are handmade in batches with fresh and natural ingredients varying slightly due to season, rain and sun. The drinks are available in various flavors such as apple-pear-ginger, carrot and orange juice, raspberry crush and elderflower crush. The drinks don’t contain concentrates, additives, preservatives, coloring nor flavoring agents. Besides the juices, Luscombe also produces cider and ginger beer. You can order the drinks at GoldstarDeli in the Netherlands.
No reseach Most Welcoming City 2014
15-5-2014
This year will be no research for the Most Welcoming City of the Netherlands. This article is only available in Dutch.
Big Bang Broccoli
14-5-2014
Broccoli has now its own advertising in the Netherlands. The Big Bang Broccoli campaign is launched by FoodGuerrilla, supported by Greenport NHN, Frugiventa, ZLTO and The Greenery. The goal of the campaign is to address that only 5% of the Dutch consumers eat enough vegetables and fruit. The broccoli season will be opened on 31 May and fresh Dutch broccoli will be auctioned at central locations in Amsterdam in collaboration with Dutch growers. From 31 May to 11 June FoodGuerrilla will organize surprising guerrilla campaigns like a broccoli pop-up diner in the ‘Geef café’ or sampling at railway stations. The campaign ends with the presentation of the Golden Broccoli, a price for a farmer/grower in the Netherlands that uses the smartest marketing possibilities to sell his broccoli.