An extra floor of rooms for the Preston Palace hotel
8-10-2014
Hotel and leisure center Preston Palace in Almelo expands with the use of the Ytong Casco System of Xella. Expanding horizontally is impossible for the Preston Palace because of lack of space, so they chose for an additional floor on top of the hotel. The special system of Xella will be constructed with high speed, is fire resistance and is light in weight, which fits perfectly with the requirements of the hotel. The extension must be finished before the Dutch autumn-holiday (mid-October), so that the rooms can be sold during this holiday.
The story of KETEL1
7-10-2014
The Dutch jenever brand KETEL1 launches a new commercial this week. In this video campaign Bob Nolet, 11th generation of the KETEL1 family business, gives a unique insight in his life. For over 300 years, the family business in Schiedam brews this artisan jenever. A special aspect is that in each generation only one member of the family receives access to the secret recipe of the drink.
Previous campaigns:
KETEL1 feels strongly connected with personal stories. They launched storytelling video before with Dutch singers Joshua Nolet (Chef’Special) and Willem de Bruijn (Opposites) in the lead.
What would tour story be?
Another example of Storytelling; ever thought about the story you could tell about your restaurant or hotel?
Add a splash of color to your bath
2-10-2014
A floating, battery-powered, water drop that spreads a soothing light. Instead of candles, you can use this saver alternative in bath: the Rainbow Drop Bath Light of Firebox. It turns on automatically when touching water and floats calmly in the water. The luminous bulb spreads different colors, which has a soothing effect.
Small hospitable gesture
These Rainbow Drops could be a small hospitable gesture that your guest will remember: a soothing light that enables you (especially if you have jetlag) to relax while bathing.
Opening Market hall Rotterdam
2-10-2014
The city of Rotterdam has a new a new architectural landmark, The Markthal. Following Stockholm, Barcelona, Valencia and Copenhagen the first indoor market of the Netherlands opened yesterday, 1 October, in Rotterdam. The market hall has the size of a large soccer field and gives space to several entrepreneurs: about 100 fresh produce units, 15 food shops and 8 restaurants are located in this impressive hall. Besides that the market hall a culinary meeting point is, the building has 228 apartments build in the arch as well.
A restaurant, amongst others, located at the Markthal; BasQ Kitchen. We do wish all the entrepreneurs a lot of fun and success at this location.
Fun packaging for kids
1-10-2014
After drinking milk or juice, kids can play with this packaging. Designed by Bora Yildirim, the main function of the packaging is that it can be reused after the drink is consumed. The Pinar Sut bottles have two designs which can be transformed into fun toys. The lids and empty bottles can be attached to each other and transformed into shapes such as flowers and robots. This way children are encouraged to finish their drinks so they can play. Great way to serve drinks to children! The patent for this packaging is still pending but we think it’s ideal for healthy drinks for kids.
Of course we did spot a lot of inspiration focused on children before: in 2013 we saw a Happy Meal diorama. ‘Horeca Vlaanderen’ (Hospitality Flanders) and ‘Vlaanderen Lekker Land’ (Flanders Tasty Land) published a guide for a child-friendly hospitality industry full of hospitable ideas and menu tips for kids. You can also search yourself for inspiration focused on kids: Note ‘children‘ or ‘kids’ in the search field of our website and find pages full of inspiration.
A combination of a beertray and frisbee
29-9-2014
The frisbeer, a combination of a beer tray and a frisbee, was designed by the Slovakian designer Simon Kern. The frisbeer is made of cardboard and is designed to give the traditional beer tray a second function. With use of the frisbeer you can carry three beers in one hand and the portability is increased by the finger holes in the tray. The frisbeer is ideal for festivals: use it as a tray to carry beers to your friends and then use it as a toy for a game of frisbee.
The glamper: a super-deluxe way of camping
29-9-2014
We’ve spotted ‘Glamping‘ at Landal Greenparks as a more luxurious way of camping in 2011. At Tinywood Homes they took this a step further and introduced this super-deluxe ‘glamper’. The wooden cottage is standard two levels high and have a kitchen, bathroom, central heating, porch and hot tub. The Tinywood cottage are available in three versions and all are small enough to be transported by a truck. The houses are for sale from £ 35,000 and for now only available in the UK.
An extra cold cocktail with IceLiners
25-9-2014
Keep your cocktail at the desired temperature with the silicone molds of IceLiners. The mold creates a layer of ice in a cocktail or whiskey glass that will keep your drink cool. It is simple to use: pour a small amount of water in the glass, with the mold in it, and keep it in the freezer. Instead of water you can poor in a (alcoholic) beverage as well. Try it with mint leaves or fruit which will give a festive effect to your drink. Watch the video tutorial for the instructions of IceLiners.
Spectacular cocktails
25-9-2014
Serve your drinks in a spectacular way with the first dry ice machine JetChill. The patented technology of the JetChill machine converts liquid CO2 into dry ice which gives a smoking and bubbling effect to your drink. The machine has a charging time of only 10 seconds before the special glasses can be used. Pour your favorite drink into one of the glasses and immediately there will be a reaction. We’ve spotted spectacular cocktails made with dry ice before: in 2013 we saw the Mistystix that creates the smoking effect with a stick of dry ice.
Johnnie Walker presents: Symphony in Blue
24-9-2014
Whisky brand Johnnie Walker organized a two-day event ‘Symphony in Blue’ in London to promote the launch of their latest exclusive Blue Label Reserve premium whiskey blend. Johnnie Walker used experiential, content marketing to promote their new blend and to transform it into a luxury product. The ‘Symphony in Blue’ took place on 16 and 17 September and was an impressive journey of theatrical, musical and artistic events where the six different tastes from Johnnie Walker’s Blue Label were brought to live; fresh, fruity, malty, woody , spicy and smoky. There were several performances, glacier ice, burning barrels, a mist of whiskey and of course a tasting of the Blue Label blend. The behind-the-scenes video from the ‘Symphony in Blue’ gives a good impression of how a brand can present itself in a special way and what is involved in organizing such an event. How would you sell your restaurant or hotel if you had the opportunity to do it this way? Check out the website of ‘Symphony in Blue‘ for photographs of the event.
