Grocery store Christmas Festival in Utrecht by Albert Heijn
16-9-2015
The grocery store chain ‘Albert Heijn’ organizes a Christmas festival by the name of its instore magazine.
Allerhande Christmas Festival
Albert Heijn is organizing a major food event in Utrecht on 11th, 12th and 13th of December. The food festival is called ‘Allerhande Kerstfestival’ and is located at the Railway Museum in Utrecht. The event is scaled to 40,000 visitors and is a logical continuation of the recent food festivals popping up all over the country.
Workshops and inspiration
Visitors can inspire themselves by tasting food and drinks and get help from experts during various cooking workshops. Saskia Egas Reparaz, director of marketing & format of Albert Heijn explains the choice of the food festival: “Christmas is an old festival where every family has its own traditions and customs. We celebrate Christmas for 128 years already and help our customers every year again with new ideas, inspiration and lots of special Christmas products. This year, we want to offer our customers something extra with the ‘Allerhande Kerstfestival’. It’s the tastiest inspirational event for the holidays. In preparation for Christmas, anyone can gain additional ideas to create his or her own special Christmas.”
From drinks to dessert
With the Allerhande Christmas Festival, visitors of all ages can get in the mood for Christmas and inspire themselves for the Christmas dinner. They can literally walk through the menu from starter to dessert and taste, participate in workshops, watch live cooking sessions by renowned chefs and get tips from experts.
Christmas Shop
Everything at the festival can be bought at the special Christmas store or can be delivered home or pre-ordered at Albert Heijn grocery stores. Besides inspiration, the event is meant for entertainment and fun. The Winter Wonderland stage includes a ‘wish tree’, a winter barbecue and market stalls. Furthermore there is live music, an ice rink and mulled wine.
Ticket Sales
The tickets are for sale from 5 October and cost ten euros per person. Registration for the cooking workshops is done online via allerhandekerstfestival.nl.
Slow Cow relaxation drink
11-9-2015
The Slow Cow relaxation drink clears the mind.
Slow Cow was developed by three hyperactive stressful entrepreneurs. They sought, and found, an alternative to energy drinks. A drink to help relax, focus and concentrate. Together with various partners and investors they launched Slow Cow in Canada in 2008.
Slow Cow ingredients and effect
Slow Cow promotes the feeling of natural tranquillity. The drink does not cause sleepiness or fatigue and isn’t the opposite of an energy drink at all. Slow Cow was developed in Quebec, Canada. The drink contains almost no calories, no caffeine, no sugar and no preservatives. It does contain extracts of green tea, valerian, chamomile, passionflower, lime blossom, lemon grass, potassium and sodium.
Alternative
The creator present the soda as an alternative to every day’s hectic pace, the adrenaline and race against the clock. In terms of taste it could have been a bit less sweet in our opinion. That will probably be due to our limited energy drink consumption normally. It is certainly an interesting alternative to high school students who are regularly hyper on the caffeine and sugar bombs that they consume in large amounts.
Mascot
Slow Cow mascot Harry plays a leading role in the promotional campaign. His mission is to help the Dutch people to relax in their increasingly stressful daily life. Through his discoveries, he reminds us constantly about his message “It is important and urgent to adopt a cool lifestyle.” Harry is the champion of ‘cool’ and relax. He embodies calmness in all situations.
Tres Hombres prepares a viral launch with Thunderclap
10-9-2015
Thunderclap sends a message through subscribed social media accounts at the same moment. By requesting users’ permission to send via their social media channels like Twitter, Facebook and Tumblr, it is possible to schedule a launch at one time.
Thunderclap social media distribution
The social media distribution tool shows who participates with the Thunderclap, it provides insight into the users supporting the message and creates a measurable reach. It gives the people joining a togetherness feeling because only the backers know about this upcoming ‘internet flashmob’ which can quickly provide be a trending topic. For the non-profit sector it is an interesting way to promote awareness campaigns by a “social contribution” instead of having to ask a financial contribution.
Sailing ship Tres Hombres
Using Thunderclap the crew of sustainable sailing ship ‘Tres Hombres’ will promote a campaign for organic coffee that the sailing ship will transport in 2016. Besides coffee, the ship was used to transport barrels of rum and chocolate with pure wind power over the ocean for the past five years. The ship can carry around 35 tonnes of cargo. Erik Rauws is one of the sailors Erik Rauws who has sailed along several times. He will join the sailing crew that will transport organic coffee from Costa Rica and created the sustainable coffee brand ‘Anemoi Coffee’. Half the ship is dedicated to cargo transport and half is used for passengers. People interested can join the crew on (a part of) the trip. The ship sails in the beginning of the summer in 2016 and a round trip takes about 5 months.
Anemoi Coffee by Sail
Share the Thunderclap by Erik Rauws and his Anemoi Coffee by Sail as well. The Thunderclap will be delivered on 11 September.
“We want to sail the most sustainable coffee in the world next year by sailing from Costa Rica to Amsterdam, join us!”
Broth-to-go at Brodo in NYC
3-9-2015
Broth is very popular, especially in those cities with very cold winters. Last year we’ve spotted Brodo in NYC at the end of wintertime. And as we’re all rethinking our winter menu’s it might be an idea to consider serving broth-to-go.
Broth-to-go instead of coffee-to-go
We already wrote an article about it last March, with the main focus on an European soup initiative in Montpellier (France) by chef Marc Veyrat, Urban Soup. At his soup place, guests can create their own soup. With the first week of bad weather in the Netherlands, we would like to inspire entrepreneurs to follow the example chef Marco Canora of Brodo gave us last winter and start serving broth-to-go during the cold days.
In NYC you go to the window of Brodo for a broth-to-go
Marco Canora started the trend of broth-to-go with his East Village take-out window dedicated to bone broth, offered in a few different varieties and served in a steaming paper cup for easy sipping. There are a handful of add-ins like bone marrow, fermented beet juice and fresh turmeric, plus a couple of more traditional soups too.
Check out Zagat’s interview with Marco Canora and reconsider serving broth-to-go this winter at your place, whether you’re a butcher, restaurant owner or a coffeeshop.
Bakery serves breakfast at hotel Eindhoven
27-8-2015
The Van der Valk hotel in Eindhoven has partnered with Bakery Schellens. Together they realized a traditional bakery in the breakfast room of the hotel. Guests can witness the baker preparing the bread and pastry products freshly. It’s a store-in-store bakery which serves ‘instantly fresh’ bread.
Worldwide, there are more and more large international hotel concerns that sign up for a cooperation with formulas that establish small pickup point in the lobby. Like for example small Starbucks outlets in various hotel lobbies, but also local bakers in others. A great example is the AMCE hotel in Chicago with the Weston Town Bakery in the lobby. A great addition is their, almost old-fashioned, Knock ‘N Drop service for breakfast.
Bakery serves breakfast at the Van der Valk Hotel Eindhoven
The store-in-store ‘Bakkerij’ is the answer of Bakery Schellens and the Van der Valk Hotel Eindhoven to the growing need for ‘instantly fresh’ and artisanal bread. Additionally they will expect to interact more with their guests and offer them better quality and freedom of choice. Just grapping a quick breakfast to go, or enjoying the breakfast and slowly waking up in the breakfast room. Breakfast as part of the food-as-experience trend.
Guests can take a look behind the scenes and will have a choice of Frisian rye bread, croissants, several wheat buns, spelt- and sourdough bread, and the famous ‘worstenbroodjes’ (kind of sausage sandwiches, you should try one if you’re ever in the South of The Netherlands) and Danish pastry.
According to Rick Polman, director Van der Valk Eindhoven, is the Bakery Schellens a unique addition to the hotel and its presence increases the fresh experience for his guests. The Bakery is their response to the changing needs, trends and developments in the market. In addition, the Bakery works with themes and seasonal themes. Both the hotel and the Bakery focus on their own core business.
Culinary inspiration from Barcelona and New York around the Nikkei kitchen.
20-8-2015
Pakta restaurant in Barcelona combines Japanese and Peruvian cuisine, called Nikkei. Peru is the cradle of this popular and inspiring cuisine. In New York, a pop-up Peru Show was organized which included this Nikkei kitchen.
Over 25 years ago, I had the pleasure to visit Peru (especially the capital Lima) several times. Even then, I frequently experienced the influence of the many Japanese people who live there. You could have sushi and other Japanese food specialties for example. Over time, the mix between these two kitchens, Nikkei, became very popular. One of the first great chefs who made Nikkei very popular was Nobu Matsuhisa. Nikkei is already a source of inspiration for chefs for several years.
Pakta restaurant in Barcelona
For Ferran Adrià, former chef of El Bulli and his brother Albert Adrià, the Nikkei kitchen is also inspiring. In their restaurant Pakta in Barcelona they are experimenting with unlimited Nikkei since 2013. In Peruvian ‘Pakta’ means ‘union’, so in this case two cultures with their respective kitchens that melt together. Pakta is the first Peruvian-Japanese restaurant in Barcelona. They serve two menus, we enjoyed the surprising and delightful dishes of the Fujiyama menu, the cocktails and their hospitality. The video shows you what to expect when having dinner at Pakta.
Meanwhile in New York
‘The Peruvian Business Council’ organized the Peru Show in collaboration with the Consulate of Peru in New York, in the Chelsea Market from 27 July to 2 August. This pop-up show was made possible with the help of some Peruvian chefs and artists. They showed Peruvian products, cocktails, gourmet cuisine and fashion. This pop-up show was a preview for a permanent showroom about Peru which is planned for 2017 at the expansion of the Chelsea Market. Read more about the Peru Show on thefoodpeople.
Nikkei, inspiration for a small festival in the Netherlands?
Since a large number of chefs in the Netherlands are inspired by the Nikkei cuisine as well and there certainly are a lot of fans, wouldn’t a small festival or a themed room in one of our new food halls in Amsterdam or Rotterdam be a good idea? And if we could get an international inspirer to the Netherlands such as one of the chefs of Nobu or Pakta, it would be a must visit for all foodies in the Netherlands! ^ Marjolein
Coravin – drinking wine without opening the bottle
11-8-2015
10-8-2015 – Last Saturday our colleague Bram Kosterink attended a demonstration of the Coravin. Coravin is an innovation of Greg Lambrecht: “My dream was to magically pour wine from bottles without ever pulling the cork. The remaining wine could then go back in my cellar, so that I could enjoy it again, whenever I desired.”
Drinking wine without opening the bottle
Coravin is a way of opening a bottle of wine without having to remove the cork. Never before it was possible to pour a glass of wine without opening the bottle. Coravin makes this possible. Even the capsule doesn’t have to be removed. The wine glass via a stainless steel needle with a teflon coating, the remaining wine is pressured with the noble argon gas to prevent oxidation. The natural evolution of the wine in the unopened bottle will not be affected because the cork closes after the needle has been removed.
Natural cork
Coravin can only be used on bottles with natural cork. “Right now our focus is on targeting and market this system in Europe. After that we will start thinking about expanding our product portfolio, including to be able to use a similar system on wine bottles with a screw cap.” said Robert van Dijk (Marketing Communication Director at Coravin Europe BV). Coravin has different needles which makes it possible to positively influence the speed of the pouring, they even developed a ‘faster pour needle’ especially for the hospitality industry.
The best wines by the glass
The system is already for sale in many parts of the world. In Europe, the system is widely used in places like London and Paris. Some restaurants even have a separate section called ‘Coravin wines by the glass’ on their wine list. The Coravin section offers the best bottles of wine which are available by the glass. One of the best examples we encountered is the wine list at The Ritz in London. Here you can drink a glass of Burgundy, Le Montrachet from 2009 for ‘only’ £ 130, =. For a tasting glass of one of the most expensive wines in the world you can go to the wine bar Ô Chateau in Paris, they even pour the Chateau Pétrus per glass.
The financial impact
The Coravin will cost you € 299, =. For this amount you will receive a Coravin, two capsules filled with the argon gas, a display for the Coravin and a cover for a wine bottle (suitable for a blind wine tasting). The argon gas capsules are sold separately for € 19,95 per two pieces. They also sell a variety of needles besides the standard needle, like a the ‘vintage needle’ for wines with old corks and the ‘faster poor needle’ capable of rapidly pouring the wine, one needle is sold for € 29,95.
Kornuit puts modern craftsmanship in the spotlight
6-8-2015
The brewers (and marketing department) of Kornuit work with the new generation of craftsmen and puts the spotlight on modern craftsmanship.
Modern craftsmanship
Kornuit works together with sausage maker Erik Waagmeester and blacksmith Joram Barbier and has made beautiful videos about them. Under the heading of ‘modern craftsmanship’ Kornuit will give them and other craftsmen the attention they deserve.
Sausage and upcycled beer opener
Waagmeester developed a sausage based on Cascade hop specially for Kornuit. The sausage is available at selected bars. Barbers has designed a bottle opener from an old beer barrel. The opener which is available at a number of supermarkets in the Netherlands.
Unrecognizable 1RDJ plays one track and flies away
4-8-2015
It sounds bizarre. A DJ who will fly on stage with a jet- pack, plays one track and then runs off again. Then you probably haven’t heard of 1RDJ yet.
1RDJ
By spinning a few tracks from other producers you won’t make it as a DJ anymore. Basically all DJ’s produce tracks and scream for attention with crazy gimmicks like throwing cakes (Steve Aoki), wearing a large mouse mask (deadmau5) or robot masks (DaftPunk). Now a new phenomenon can be added to that list. A DJ / producer who is unrecognizable flies on stage at a festival with a jet pack, plays one track and then disappears. On the Facebook page of 1RDJ and on his clothes there is a clearly recognizable reference to the beer brand Bavaria. This might be a winning ‘summer 2015’ formula for the brand and the artist.
Spinnin’ records
The first track by 1RDJ is called ‘First’ and is quite catchy. The single is released by Spinnin’ records from Hilversum, one of the major dance labels in the world.
Dominique Ansel opened a new bakery – in Japan!
25-6-2015
Leonie van Spronsen has lived in NYC and became a fan of the bakery of Dominique Ansel. She now follows his Instagram account and loved the communication around the opening of the bakery in Tokyo.
Last Saturday it was finally opening day at the DAB (Dominique Ansel Bakery) in Tokyo, loyal followers of his Instagram account had been prepared for this day a long time and it did not disappoint.
Hospitality, guest experience by Dominique Ansel
Dominique Ansel seems to be one of those rare people that truly understands hospitality. It’s not about just making beautiful products (which he definitely does by the way) but it’s also about guest experience, it’s about appreciating your customers, it’s about interacting with your customers, it’s about creating a brand experience, and boy is he the master of that. See the snapshots of DAB Japan’s opening day on Instagram.
By tracking the opening day like this on Instagram and explaining and sharing his ideas, his vision and his activities, Dominique Ansel is clearly busy building a hospitality empire. And by being such a humble, cool and inspiring person on social media, there is no one in the world you would want to have that empire more than him.
The next step? Maybe return to Europe to turn us into line-loving pastry fans as well? I vote for Paris! Leonie van Spronsen
