Jay-Z and Bing marketing campaign

2-12-2011

 

The American website Bing co-operated with Jay-Z and placed his autobiography Decode throughout the country in 2010, prior to the launch of it. The website was able to attract many (young) visitors who tried to find the pages within the cities and share the pages in their own towns.

Mint parking ticket

2-12-2011

 Almost everyone puts a parking ticket in their mouths while entering a parking garage. The chewing gum brand Extra Mint has developed special parking tickets for this, to promote their gum. Surprised faces guaranteed!

Dr. Drip coffee

1-12-2011

Spotted the same idea before, but still a nice gadget; Dr. Drip. This enables you to brew a fresh cup of coffee, wherever you are. By placing a special holder on a cup and pooring hot water over it, a fresh cup of coffee can be created. Convenience and portability are on top of mind, besides the fact that everything is organic, fair trade and recyclable.

Personal Mini Newspaper

30-11-2011

Little Printer is a small thermal printer that can print personalised newspapers from selected messages of The Guardian, Facebook and Foursquare and is expected to be launched in 2012. Little Printer lives in your home, bringing you news, puzzles and gossips from your friends. You can set up subscriptions by smartphone and Little Printer will combine them in a timely mini-newspaper.

New trendy concepts at Schiphol

29-11-2011

Dutch desinger Tjep developed three new shops in the newly refurbished Departure Lounge of Schiphol airport in Amsterdam: House of Tulips, Say Cheese and Bread!. These three concepts, a flower shop, a cheese take-away shop and a bread restaurant, sell these typical Dutch products to promote the Ducth culture. Early September the official opening of these concepts took place. Watch the project here.

Stilton cheese with gold flakes

28-11-2011

The precious Stilton cheese has been sprinkled with flakes of real gold. Slices of the cheese are sold for £60 each. The gold flaked Stilton cheese is only produced at Long Clawson Dairy in Leicestershire during the run-up to Christmas. According to the Independent “celebrities are already queuing up to get their hands on some of the swanky Stilton”. The gold flaked Stilton cheese is sold for 608 British pounds a kilo.

App to recognize customers

23-11-2011

Brouha is new application that combines chip cards with mobile phone. If customers enter a store with a RFID chip embedded customer card, the entrepreneur receives a message. He can use this information to send an automatic of customized message to the shopper.

Make your own cheese

23-11-2011

Several ‘grow your own’ initiatives are seen lately. ‘Make Cheese’ developed several packages to make your own cheese. These kits contains all ingredients, equipment and recipes. The package provides an estimated 8 cheeses. At the moment there is a mozzarella and a Canadian cheese kit, other cheeses will follow soon.

Barbershop and bar in-one

22-11-2011

The Impact Coiffure is a barbershop that changes into a bar during the evenings. Although it is possible to have a drink during the day, in the evenings the emphasis is on socializing, even though it is possible to have a haircut. There are currently 2 affiliates, both in Nice, in which 2 dj’s perform every night.

Paper wine bottle

17-11-2011

The UK will soon see the launch of the world’s first paper wine bottle. Greenbottle, the company behind the product, is already negotiating with a leading supermarket chain and insists it will be on the market in the beginning of 2012. The UK is about to run out of space for landfill within seven years, hence this biodegradable packaging will become a huge issue for both consumers and manufacturers. The paper bottle weighs only 55g compared with 500g for a glass bottle, meaning that transport costs will be hugely reduced. In addition, its carbon footprint is only 10% of that of a glass bottle.

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