Tap Water

13-6-2012

The two Dutch friends Tesuro Mivazaki and Tom Niekamp started a social action for serving tap water, in the hospitality industry by creating drinking bottles, carafes and coolers.

Unpackaged

13-6-2012

Unpackaged was founded in 2006 by Catherine Conway in the belief that there is a better way to sell products, so the customers can do the right thing, for themselves and for the environment. How it works: remember to bring your containers from home (if you forget these, you can buy reusable containers there), weigh your containers at the counter then choose the product & amount you want, take your goods home & enjoy. You can bring in the Unpackaged shop glass jars, tupperware, old takeaway cartons, brown paper bags, plastic bags, old packaging. Good for the environment and no waste in packaging.

ProefMei food event

8-6-2012

Bergen op Zoom (the Netherlands) is 800 years old and that should be celebrated! From 7 till 10 June are the ProefMei days. Here you can enjoy the local products.

Rugbeer

8-6-2012

In the north of Argentinia, everybody loves rugby. Salta came up with the idea of ‘Rugbeer’. A vending machine which gives you your beer when you pushed hard enough against it. With this action, the sales increased by 25%.

Potato growers make wodka

8-6-2012

René de Zeeuw, Gerrit Rozendaal and Henk Scheele, three potato growers from ‘s-Gravendeel (Netherlands), have made their own wodka. The farmers already made the Hoeksche farmer chips. The HW Hoeksche wodka has a mild flavor and is only for sale in liquor stores.

Play with food

6-6-2012

Play with your food! A nice and simple idea. There are drawings of trains, boats, cranes and people on the plate. The plates encourages people to play with their food. The Play with food, Sport plates are designed by the Polish Boguslaw Sliwinski.

Urban farming dak

6-6-2012

Starting today a 3000 square meter urban farm on top of the office complex Zuiderpark opened in the Netherlands. This scale of rooftop urban farming is the largest in Europe.

Largest mall in the world

5-6-2012

In 2013 the largest mall in the world will be opened in the city of Tianjin (China). The SM Tianjin Shopping Center will be 530,000 square meters, an area the size of 74 football fields. Tianjin is only 30 minutes by high speed train from Beijing.

Fonckel lamp

5-6-2012

This Fonckel lamp is developed by Dutch designers. The lamp is fully adjustable with your fingers. Watch the movie about Fonckel.

Mayonaise recipes on the receipt

4-6-2012

As part of a recent ad campaign for Hellmann’s mayonaise in Brazil, recipes created to the just purchased ingredients were printed out on the store receipt. This action increased the sale of the mayonnaise to 44%.

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