Message on a bottle

19-7-2012

The the campaign ‘Say it With a Bottle’ is Heinz bringing back the old school message in a bottle. But this time it is not in the bottle, but on the bottle. Create your own on Facebook with this special tool and put your message on the bottle.

Sleep in a fashion shop in Paris

18-7-2012

It’s possible to have a sleepover in a fashion shop in Paris. The fashion shop Paperdolls is decorated as an apartment and breathes a cozy atmosphere. From March 2013 it’s possible to book the bedroom.

Kraft baconizes BleacherReport

13-7-2012

We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.

Coffee drinkers ambushed by Orbit Chewing Gum

11-7-2012

Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.

AeroGarden

10-7-2012

With the AeroGarden, vegetables, herbs, lettuce and flowers can easily be cultivated all year long. By using aeroponic, the plants will obtain nutrients and water from the air. Watch the movie.

Eco friendly bags by Coca-Cola

9-7-2012

In many parts of Central America soft drinks in bottles are often too expensive for the average consumer. Popular domestic sodas are instead served cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are just poured into sandwich bags. So the beverage giant decided to recover their iconic branding (lost when the bottle is disposed) and meet the needs of poorer consumers with the ‘Coca-Cola Bag’. A biodegradable plastic bag in the shape of a Coke bottle.

KeTo Reporter is beer from tobacco

6-7-2012

Beer and tobacco don’t match anymore because of the ban on smoking in bars and restaurants. With the KeTo Reporter by Italian brewer ‘Birra del Borgo’ this can change. The starting beer is Re Porter, then Kentucky tobacco leaves are added. The tobacco gives the beer its pitch black color and spicy taste.

Update: The beer is from Friday available at ‘De Bierwinkel‘ in Leiden (The Netherlands).

Aperitivo moment with Peroni Nastro Azzuro

5-7-2012

Italian beer brand Peroni brings a bit of Italy to the Netherlands. Together with Italian Michelin star chef Giorgio Locatelli the brewers developed a cookbook for Italian bites that perfectly match the beer during a stylish picnic in the park.

Tweet a cloud with Flogo

5-7-2012

We spotted the Flogo Cloud technology somewhere in 2008, when it was barely used. Now this sustainable alternative for plastic balloons is getting more mainstream. Galleria Mall in Brazil spiced up the re-launch of Brazil’s first open mall not by offering people gifts, but by allowing them to create ‘gift clouds’. Using the Flogo Cloud technology, visitors of the mall were invited to send clouds accompanied with a simple tweet.

Glorification by Grand Marnier

4-7-2012

The summer becomes even better with the Sunset Taker app by Grand Marnier. With this mobile application you can give the photo’s the ultimate summer feeling by adding a sunset glow. You can download the app for free from the website. This app also contains a Sunset Shaker, where cocktail expert Simon Difford gives six different cocktail recipes.

Bezoek horecatrends op