Clever cup holder

24-7-2012

With this beautiful weather we love to spend our days and evenings outside. But without a table, there is a chance to accidentally push down your drink. With this Beer Holders your drink will be saved from pushing down in a nice way. Nice idea for example beach clubs.

Heinz is going green

24-7-2012

Thanks to the partnership with Coca Cola, Heinz now supplies 100% recyclable bottles which feature the ‘PlantBottle’ technology. Thanks to this partnership (which Ford and Nike have as well), Heinz launched the campaign ‘Join the Growing Movement’ to encourage more people to live greener lifestyles.

Cocoagraphs chocolate bars

23-7-2012

Cocoagraphs are artisan chocolate bars printed with edible Polaroid-style photographs. Calling to mind nostalgia for years past, these charming confections are completely custom, printed with any photograph, logo, or image of your choice. With each cocoagraph handmade to order, all users have to do is upload a photo and choose the ingredients from milk, white, dark or organic dark chocolate. Watch the video that explains the process.

Paco Roncero multisensory gastronomy project

20-7-2012

Michelin star chef Paco Roncero has created a research workshop together with Guia Repsol, HP, LandRover, NH Hoteles and Miele. The futuristic room is used to experiment with new creations and the influence of the surroundings. Elements like certain colors, shapes and flavors on the experience are tested and environmental comfort variables such as temperature, humidity, sound and light can be manipulated as well.

Message on a bottle

19-7-2012

The the campaign ‘Say it With a Bottle’ is Heinz bringing back the old school message in a bottle. But this time it is not in the bottle, but on the bottle. Create your own on Facebook with this special tool and put your message on the bottle.

Sleep in a fashion shop in Paris

18-7-2012

It’s possible to have a sleepover in a fashion shop in Paris. The fashion shop Paperdolls is decorated as an apartment and breathes a cozy atmosphere. From March 2013 it’s possible to book the bedroom.

Kraft baconizes BleacherReport

13-7-2012

We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.

Coffee drinkers ambushed by Orbit Chewing Gum

11-7-2012

Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.

AeroGarden

10-7-2012

With the AeroGarden, vegetables, herbs, lettuce and flowers can easily be cultivated all year long. By using aeroponic, the plants will obtain nutrients and water from the air. Watch the movie.

Eco friendly bags by Coca-Cola

9-7-2012

In many parts of Central America soft drinks in bottles are often too expensive for the average consumer. Popular domestic sodas are instead served cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are just poured into sandwich bags. So the beverage giant decided to recover their iconic branding (lost when the bottle is disposed) and meet the needs of poorer consumers with the ‘Coca-Cola Bag’. A biodegradable plastic bag in the shape of a Coke bottle.

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