Soof Drinks wonders if you know what you drink?
13-1-2023
“Know what you eat”: you’ve probably heard this from your mother, grandmother or even your personal trainer. Or otherwise you heard it in commercials, from fit boys or read it on packaging on the shelf or in health blogs. We are becoming more critical and wiser when it comes to what is on our plates, but do you actually know what you are drinking? Research shows that as much as 98.5% of the soft drink shelf consists of products with unrecognizable and unpronounceable ingredients. You don’t want to drink that! Soof Drinks thinks it’s time for a revolution in our soft drink glasses.
Besides choosing for a soft drink with no mess, Soof Drinks also have a great taste!
Trends we spotted | Week 1
9-1-2023
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about, among other things, the ‘broeduurtje’ (translated: breeding hour) at Bagels & Beans, in honor of the launch of their new menu and in Dubai, the high tax on alcohol for 2023 will be canceled as a test.
Coffee pods without pods – a sustainable product from CoffeeB that can prevent a lot of ‘cup’ waste. In the Netherlands, ‘De Koffiejongens’ also sell biodegradable cups.
On 29, 30 and 31 January 2024, the completely new trade fair, Horeca Expo Hardenberg, will take place in the Evenementenhal Hardenberg. And next January 16 – on Blue Monday – the third edition of the National ‘Week of Good Snacking’ will start in the Netherlands. An action that you can respond to as a restaurateur by serving healthy homemade biscuits with your cup of coffee.
At the Horecava in Amsterdam, Redefine Meat was named overall winner of the Horecava Innovation Awards. And the winner of the ‘Beer of the year 2022 election’ in the Netherlands has been announced: The Don from the DAVO brewery.
The American chain White Castle, together with a New York artist, has turned distinctive artwork into a puzzle.
Trends we spotted | Week 50
19-12-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others a Gaming Suite in the W London, till April 2023 gamers can indulge themselves in luxury and games in the WOW Suite of the hotel. And Marriott International expects to introduce more than 35 luxury hotels around the world in 2023.
Organic restaurant Pianeta Terra in Amsterdam is named the best Italian restaurant in the Netherlands, it is number 19 in the list of the world’s 50 best Italian restaurants. And the Dutch beer brand Hertog Jan has a specialty beer subscription, The Tasting Garden, which is a great gift for beer lovers.
On Instagram we spotted a simple way to serve Christmassy cocktails for in bars, restaurants and at home! And we bought Christmas ornaments from our local baker of a couple of Dutch sweet treats, inspiration for your restaurant, next year? The Red Lobster® limited edition holiday collection sets the example.
And for those traveling to California in 2023, Visit California invites visitors to explore major new attractions and openings.
Dubai-based DAMAC Group signs contract with Mandarin Oriental to manage luxurious resort in The Maldives, which will open in 2024. And Tasty Carrot Corporation launches ‘Eco Carrot’, the world’s first caffeinated carrot juice.
Trends we spotted | Week 49
9-12-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others Sindalah, the first island development in NEOM in Saudi Arabia has been announced. And in Qatar the Raffles Doha & Fairmont Doha made their debut. Both are located in the Katara Towers.
ProVeg released a newsletter in which they signal the beginning of a big change in the field of plant-based catering. Interesting newsletter for those looking for plant-based alternatives. And ThermoPro launches a new innovative meat thermometer, The Lightning.
The Heathrow Express has recently launched the Festive Express with an emotional ad! We see a lot of those! And KFC® launched a Sharemobile Tour to share fried chicken with families in need, this holiday season.
Nobu Hospitality and Aldar Properties announced a Nobu Residences, Hotel & Restaurant on Saadiyat Island in Abu Dhabi. And the Dutch Cheese shop Bourgondisch Lifestyle Beverwijk continues as franchise outlet.
Trends we spotted | Week 48
5-12-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to some inspiring Instagram posts like the one about the Dog Afternoon Tea at the nhow hotel in London, among others. And Father Christmas has been spotted flying over Montreux!
A French Hamburgé from the Big Fernand chain for the Christmas period. Sounds pretty tasty though: Le Big Tartuffe. And how to make a translucent pumpkin pie, a reel from chef Grant Achatz of Alinea restaurant.
The Colonel’s Arms is KFC UK’s first pub, football fans in London could watch some of the England team’s matches here and enjoy the chicken of KFC. And Rotterdam gets a real coffee hotel. Man Met Bril Koffie (Man with Glasses Coffee) will open its roastery, hotel and terrace in Crooswijk, summer 2023.
Check out Sushi Way’s ‘bullet train delivery system’ in Créteil, Paris. Extraordinary sushi express! And McDonald’s in Ustron, Poland, got a knitted makeover!
Trends we spotted | Week 47
28-11-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about, among other things, a culinary Sinterklaas (Saint Nicholas) at The Entourage group’s restaurants and reusable plastic trays at McDonald’s France. Also about Washington D.C.’s first ready-to-drink Espresso Martini that was launched and sold out on the same day and about the Gourmet Market Central Station in the city of Tilburg in the south of the Netherlands.
Furthermore, Jaeger-LeCoultre, the watch brand is opening a pop-up café in Manhattan and you were able to take a special ride on the Ferris wheel in Vienna last weekend. With the introduction of Apartments by Marriott BonvoyTM, Marriott International, Inc. they announced its expansion into apartment-style accommodations and a link to an article about the recently developed intelligent order management system TouchKitchen.
The Dutch restaurant chain ‘De Beren’ launches ‘Taste the Excitement’ World Cup campaign and Brewdog scores its own goal with ‘anti-sponsorship’ ads for World Cup Qatar.
Christmas inspiration 2022 | Christmas around the globe
22-11-2022
We are almost in one of the busiest and, in our opinion, one of the coziest periods of the year for the hospitality industry. And we can finally welcome guests for Christmas again!
Most hotels and restaurants are already busy thinking about the decorations, we have even seen the most beautiful Christmas hotel of the Netherlands on Instagram, ready to receive their guests! We have also seen a lot of newsletters with delicious menus and it’s great to notice that ordering Christmas dinners to go remains possible at many restaurants in addition to reserving a table! Last year we created a digital Christmas inspiration booklet with the biggest trend of that year; the ‘Christmas drive thru’. Of course we had to create another list this year, including the recurring ‘tree lighting’ ceremony, looking on Pinterest for your decorations, Christmas atmosphere in your hotel room, an ‘Electric Bingo’ in Christmas atmosphere and much more Christmas inspiration.
Reading time: 4 minutes.
Trends we spotted | Week 45
14-11-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week’s links to articles about among others the Netherlands’ most beautiful Christmas hotel, Restaurant & Hotel Hoog Holten. And IZAKAYA Asian Kitchen & Bar in Amsterdam celebrates 10 years of high-end hospitality!
Great example of crossovers! The mochi muffins, mochi donuts and other chewy desserts from Asian-American bakery, Third Culture Bakery. And News on cultivated fish from Forsea Foods (Israël) and from Bluu Seafood (Germany).
Overwhelming enthusiasm for investment round of the Dutch fast casual chain SLA and you can still invest! The first ‘Meal Deliverer of the Year’ in the Netherlands has been chosen; Anthony Monte of SushiPoint. An election organized by the NLVVM.
An interesting blog on Retailtainment, FunFairCity, among others, reports the arrival of a new multi-activity complex: Brussels Indoor Games Center. And McDonald’s Germany and Shirin David are making prices rain with Monopoly until 4 January! So if you’re driving through Germany towards winter sports….
We already wrote about the ‘Golden Girls Kitchen’ pop-up restaurant in California last summer and now it’s coming to New York City and more cities in the USA are next in line!
Trends we spotted | Week 44
7-11-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst other a meal deal for the 40th anniversary of E.T. by Checkers & Rally’s and a great example of storytelling by KFC India, the short film ‘Kshamata’, about the deaf girl lshmeet.
An innovation from the Netherlands; TILER’s paving tiles are weatherproof, on-street charging pads for e-bikes. Hotels, restaurant and cafes might install these to create more charging abilities! And the Moxy Lower East Side hotel debuts in the neighborhood that defines New York cool.
And the first Christmas inspiration: Miller Lite taps into the Holiday spirit with a ‘Christmas tree keg stand’ for beer lovers. And Claridge’s recently announced that their Christmas tree will be designed by Sandra Choi for Jimmy Choo.
Kahlúa and Gail Simmons put a new spin on the Espresso Martini, served not in a glass but in an edible stemless cocoa cup. The First MICHELIN Guide Hungary has been launched, sounds like a country where foodies might enjoy themselves!
Mercure Hotel Amersfoort Centre in the Netherlands has renovated its lobby and rooms. And International pizza chef Renato Bosco will be in the jury of first National Pizza Baking Championship 2023 on January 10 during the Dutch Horecava.
Trends we spotted | Week 43
28-10-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to article about amongst other Toca Social, this is a great place to watch the World Cup in London and you can even kick a ball yourself! In Paris you have a lot of ‘Bars à’ and even a ‘Bar à Couscous’, it’s called Bladi and you can create your own bowl filled with Couscous.
From 1 hotel to 115 hotels in 25 years… That’s worth a party. Fletcher Hotels did it and celebrates 25 years of experience in hospitality with…
Our favorite baker from New York Dominique Ansel opened ‘Dominique Ansel Las Vegas’ at the Caesars Palace.
Do you know where the Trafalgar square Christmas Tree comes from? We didn’t but it’s an annual gift from Norway since 1947. Also in London: The Warmer Room will open, it’s a grand return of the London Nightclub inside a toilet. Dancing with 80 others in a toilet, created by The Warmer People.
Our hometown Leiden gets a rooftop bar at a famous building in the middle of the city, Zirkus restaurant, rooftop bar & ‘spielplatz’. And a sneaker collab: BOBBY’S Gin X KangaROOS, cocktail culture in your shoe closet.
Cut the crap - Soof Drinks
Cut the crap - Soof Drinks
Cut the crap - Soof Drinks
Cut the crap - Soof Drinks 
Cut the crap - Soof Drinks
Cut the crap - Soof Drinks 
Cut the crap - Soof Drinks
Cut the crap - Soof Drinks
Cut the crap - Soof Drinks
Cut the crap - Soof Drinks
