Norms, social media commercial

19-2-2010

Hamburger restaurant ‘Norms’ came-up with a really nice commercial to focuse the consumers attention at Twitter and Facebook.

Co-creation at Starbucks

16-2-2010

Starbucks uses the online tool “My Starbucks idea” to improve their concept. Guests can submit ideas about the products and the concept online. Already 70,000 ideas have been submitted. Ideas that are executed, will be published on the website.

Wine-tea

15-2-2010

In the Bordeaux, France, they make a very exclusive tea. This tea is made from dried red vine leaves and seeds of red grapes. The tea can be found in the more exclusive restaurants in France.

Fragrances make an experience complete

14-2-2010

Studies have shown that certain aromas can evoke moods. A smell of mowned grass gives an experience of spring and summer. Certain herbs, certainly not too strong, have a calming effect. Coffee aromas are associated with relaxation and fun and will generate more sales in coffee. Fragrances therefore determine the perception of your customer. Studies have shown that people are 15% longer to stay in a room that smells pleasant.

Tryvertising in Singapore

13-2-2010

In Singapore 25 degree Celsius opened. This is a (cooking)bookshop with a test kitchen and a café/bar. Recipes from the cookbooks that are sold, are prepared in the kitchen. This allows customers to try recipes before they buy books.

Mobile fire place

12-2-2010

This mobile ethanol fireplace can be installed anywhere without additionalventilation. Thhe mirror in the lid increases the effect of the fire.

Restaurant in The Museum of Arts and Design

12-2-2010

In The Museum of Arts and Design in New York, Restaurant The Robert openend on the top floor. Besides the modern décor and modern lighting and acoustics, the restaurant is overlooking Central Park and Broadway among others.

Glass vs plastic

10-2-2010

Yealands, a winemaker from New Zealand, produces wine in plastic bottles. These bottles are environmentally friendlier than glass bottles. The production saves 54% on CO2 and 19% on energy, compared to glass bottles. However, consumers should drink the wine within 18 months after purchase.

Bar Battle Zandvoort 2010

10-2-2010

In Zandvoort, The Netherlanfs, three restaurants (Laurel & Hardy, The Klikspaan and Fame) initiated the Bar Battle. For 1 week,12 teams take over a bar. The teams are judged on promotion activities, special offers professionalism and skills. There are teams of the police force, de local tourist information office, drivers and other groups.

Wine-burger tasting

8-2-2010

Learn About Wine, a U.S. organization that organizes wine tastings, has a new project. They will organize tastings with different red wines combined with real American hamburgers.

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