Beer from Copenhagen

26-5-2011

Carlsberg introduced a new beer, specially made for younger consumers. It is made with natural ingredients and has a fresh and sparkling taste. The label was designed by the agency e-Types. According to them, the label is minimalistic. Nordic at its best.

Oscar Stock Market System

24-5-2011

Ordering a drink in a bar will never be the same with the Oscar Stock Market system of the Belgium companies Torex and Drugstore. This POS won in 2010 the ‘Innovation Award’ of the Horeca Expo, for new concepts. A dynamic screen in the bar shows the current prices of the drinks, based on the fluctuating stock prices. Even a stock crash can be simulated. A nice way of increasing the experience around ordering drinks and herewith stimulate the sales. 

 

Rich Tasting

24-5-2011

Inbev UK decided that they needed someone to taste the beer. Not for the brewery, but on festivals. On the job, the temperature, the way of serving the beer and the quality need to be checked before the beer can be served to the artists backstage. Nice job! Even more, because the wage is 10.000 pounds, for only six days. Nice example of promotion!

 

Fair Trade Route Arnhem

23-5-2011

The Fair Trade Foundation of the Dutch city Arnhem made two routes through the city. The routes do lead you to all the shops and restaurants who sell Fair Trade products.

Martell Trunk

20-5-2011

Pinel & Pinel, (renowned malletier, luggage makers) and Martell, designed a cognac Trunk. Inside you will find the finest and most exclusive cognacs. Several trays contain silver cognac tools, crystal glassware and a humidor with sigars. For more information, take a look on the website of Martell. Tip; use code 1715 to discover all the secrets.

 

No damage from online reviews

19-5-2011

ReviewPush allows owners of a business to stay on top of their reviews in an efficient way. There are so many user reviews sites, that it is more difficult for business owners to keep up with all of them. ReviewPush monitors most user review sites on a daily basis and alerts the business owner via a customized review report.

Vice Ice Wine Martini

19-5-2011

Vice is the world’s first vodka icewine martini. VICE is the combination of Icewine from Vineland Estates Winery and pure Canadian Vodka. The wine is served chilled from the fridge or freezer in a martini glass.

Haute cuisine joint

11-5-2011

Jonnie Boer, masterchef and owner of restaurant Librije made a culinary joke, a culinary joint. Totally edible and made of herbs, chocolate and peels of a lemon.

Airport Park Schiphol

11-5-2011

Schiphol Airport created an indoor park for travellers to relax. The park features sounds of cyclists, animals and children. There are also butterflies projected on the walls and floors. The Park Restaurant provides healthy and fresh products.  

Cheese & tea, delicious

10-5-2011

  • kaas-theekaas en thee pairing

The combination of Dilmah tea with cheese. Delicious! The warmth of the tea in combination with the cheese – it literaly melts on your tongue. Serve the tea in wineglasses.

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