Tasty Lady, a beer for and by women
30-5-2011
Alice van der Kuijl (de Bierkoning), Dagmar Baartman (de Bierderie), Hanneke van het Ende (Mitra, Stibon), Jolanda Buhrs (Drinks and Gifts) en Lenie van Gelderen (bierspecialist) five women who are determined to wipe out the assumption that women don’t like beer. Actually women do like beer and to prove that these 5 women made their own Tasty Lady beer at the Breugems Brewery, full of hop but accessible to everyone with 6,2% alcohol.
First Rawfood restaurant in Belgium, Danku
30-5-2011
Danku (or: Thank you in Dutch) is a new and the first raw food restaurant in Belgium which has recently opened their doors. The menu only contains sprouted seeds and raw vegetables, ways of cooking are to marinate, mix, centrifuse, dry, sprout and ferment. Also cold “cooking” is possible with lemonjuice of vinegar. The philosophy is that all enzymes are kept in the food when you don’t cook it and ultimately this should be the recipe for a longer live expectancy.
Runway 34
27-5-2011
In an old hangar across the Zurich Airport an old Soviet Iluyshin IL-14 plane was completely renovated and is transformed to a restaurant, called Runway 34. Meals, cigars, whisky can all be enjoyed in and around the plane.
Coca Cola Open music, open happines
27-5-2011
In France a new app for the Iphone is introduced. It scans your bottle of Coca Cola and depending on the level of fluid still left in the bottle, it picks music for you. Coca Cola tastes the same everywhere, but sounds differently. Watch the movie on the website.
Beer from Copenhagen
26-5-2011
Carlsberg introduced a new beer, specially made for younger consumers. It is made with natural ingredients and has a fresh and sparkling taste. The label was designed by the agency e-Types. According to them, the label is minimalistic. Nordic at its best.
Oscar Stock Market System
24-5-2011
Ordering a drink in a bar will never be the same with the Oscar Stock Market system of the Belgium companies Torex and Drugstore. This POS won in 2010 the ‘Innovation Award’ of the Horeca Expo, for new concepts. A dynamic screen in the bar shows the current prices of the drinks, based on the fluctuating stock prices. Even a stock crash can be simulated. A nice way of increasing the experience around ordering drinks and herewith stimulate the sales.
Rich Tasting
24-5-2011
Inbev UK decided that they needed someone to taste the beer. Not for the brewery, but on festivals. On the job, the temperature, the way of serving the beer and the quality need to be checked before the beer can be served to the artists backstage. Nice job! Even more, because the wage is 10.000 pounds, for only six days. Nice example of promotion!
Fair Trade Route Arnhem
23-5-2011
The Fair Trade Foundation of the Dutch city Arnhem made two routes through the city. The routes do lead you to all the shops and restaurants who sell Fair Trade products.
Martell Trunk
20-5-2011
Pinel & Pinel, (renowned malletier, luggage makers) and Martell, designed a cognac Trunk. Inside you will find the finest and most exclusive cognacs. Several trays contain silver cognac tools, crystal glassware and a humidor with sigars. For more information, take a look on the website of Martell. Tip; use code 1715 to discover all the secrets.
No damage from online reviews
19-5-2011
ReviewPush allows owners of a business to stay on top of their reviews in an efficient way. There are so many user reviews sites, that it is more difficult for business owners to keep up with all of them. ReviewPush monitors most user review sites on a daily basis and alerts the business owner via a customized review report.