ING Italy – Happy clients bring in new clients
4-8-2011
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
Healthy breakfast at McDonald’s
2-8-2011
Fruit & Maple Oatmeal; McDonald’s combines warm and delicious 100% natural whole-grain oats with brown sugar and a touch of cream and put in diced fresh apples, dried cranberries and two kinds of raisins.
Cheese pencils
27-7-2011
Parmesan cheese shaped in a pencil with pesto, chili and truffles filling. The cheese can be sprinkled over the food with the included sharpner. The stripes on the ‘pencil’ measure portions and even Calories. Only disadvantage: the 500 sets were sold out in two weeks.
Dinner passed expiration date
19-7-2011
From Tuesday the 19th of July there is a weekly dinner club at Mediamatic with products that have passed the expiration date. The organizers want to create more attention for the use and misuse of expiration dates and therefore show that it’s possible to cook with products that otherwise would be thrown away. Bring expired products after RSVP and get in for free.
New online restaurant guide
18-7-2011
CityLemon is a new online restaurant guide, where you can find the most unique restaurant concepts, compiled by website users, locals and several bloggers. Of both Dutch and European cities, a restaurant top 10 is represented. But no more than 25 restaurants per city can be found on the website.
Share hotspots with friends via Whatser app
15-7-2011
Whatser launches a mobile hotspot sharing app in collaboration with Heineken. The aim is to share and recommend hotspots with the app instead of your actual location. Whatser is available for iPhone, Android (from 2.2 on) and Blackberry. (Hospitality) locations that want to inform their regular visitors can keep track for a small fee per month.
Overview of all the top restaurants
12-7-2011
With this free app you find all the top restaurants on your iPhone. Users can find restaurants by searching on name, location, province and price, but as well by the rankings of the Michelin, GaultMillau and Lekker restaurant guides. Since the launch in October 2010, the app is almost 100.000 times downloaded.
Medical tea
11-7-2011
Tea is healthy. The creators make a statement by packing Rosy Lee’s Remarkable Remedy tea as medication.
Dining in the pool
8-7-2011
The Ritz-Carlton Dove Mountain hotel, located in Arizona, has introduced a new dinner experience called Splash Dining. The table is set in the pool, so the legs of the guests are refreshingly immersed in the water, while a three-course diner is served. The dinner is served by chefs wearing the aquatic version of a chef’s jacket.
Informative coaster
8-7-2011
Brasserie Sailors Inn, located in de Dutch village Bruinisse, launched new coasters, called the ‘Infoviltje’, to increase the (online) interaction with the guests. Guests can scan the QR-code on the coaster to obtain information about the company, the menu, the wine list or to leave a review.
