Essential: a marketing campaign should score locally
30-9-2014
In response to the article of the national marketing campaign, ‘Street Dine’ of the JRE (Jeune Restaurateurs d’Europe) in the Netherlands, Mr. Jan Vrielink, owner of, among others, the restaurant ‘Het Schellinkje’ in Meppel drew our attention to his campaign ‘Street-Dining’ organized in 2012 and 2013. As his restaurant is located outside the direct city center of Meppel he surprised shoppers with a prepared table, a glass of wine and an appetizer. A good example of what we want to achieve with Horecatrends.com (Hotel, Restaurant, Café trends): entrepreneurs who inspire each other to perform their own marketing campaign, adjusted to the capabilities of the organization and location. Most important is; the effect should be locally measurable! The action and the publicity in the local newspaper and on social media should inspire guests to come dine at your place. Learn how the employees of ‘Het Schellinkje’ have performed the campaign and the reactions from their ‘guests’…
Having crow for dinner
30-9-2014
This year, restaurant MOES in Amsterdam and the ‘Keuken van het Ongewenste Dier’ (Kitchen of Unwanted Animals) organize the fourth edition of the unwanted animals dinner on 5 October. As we wrote last year in the article about the Christmas edition, the dinner of unwanted animals is dedicated to animals that are undesired for whatever reason. Examples are gooses, muskrats, crayfishes and the swans. As always, Rob Hagenouw and Nicolle Schatborn (of ‘Keuken van Ongewenste Dieren’) give explanations of why these animals should be eaten. One of the animals that will be on this year’s menu is crow. It is a four course diner, including appetizer, welcome drink and tea/coffee for € 39,50. Reservations can be made via the website of restaurant MOES.
An extra cold cocktail with IceLiners
25-9-2014
Keep your cocktail at the desired temperature with the silicone molds of IceLiners. The mold creates a layer of ice in a cocktail or whiskey glass that will keep your drink cool. It is simple to use: pour a small amount of water in the glass, with the mold in it, and keep it in the freezer. Instead of water you can poor in a (alcoholic) beverage as well. Try it with mint leaves or fruit which will give a festive effect to your drink. Watch the video tutorial for the instructions of IceLiners.
Spectacular cocktails
25-9-2014
Serve your drinks in a spectacular way with the first dry ice machine JetChill. The patented technology of the JetChill machine converts liquid CO2 into dry ice which gives a smoking and bubbling effect to your drink. The machine has a charging time of only 10 seconds before the special glasses can be used. Pour your favorite drink into one of the glasses and immediately there will be a reaction. We’ve spotted spectacular cocktails made with dry ice before: in 2013 we saw the Mistystix that creates the smoking effect with a stick of dry ice.
Johnnie Walker presents: Symphony in Blue
24-9-2014
Whisky brand Johnnie Walker organized a two-day event ‘Symphony in Blue’ in London to promote the launch of their latest exclusive Blue Label Reserve premium whiskey blend. Johnnie Walker used experiential, content marketing to promote their new blend and to transform it into a luxury product. The ‘Symphony in Blue’ took place on 16 and 17 September and was an impressive journey of theatrical, musical and artistic events where the six different tastes from Johnnie Walker’s Blue Label were brought to live; fresh, fruity, malty, woody , spicy and smoky. There were several performances, glacier ice, burning barrels, a mist of whiskey and of course a tasting of the Blue Label blend. The behind-the-scenes video from the ‘Symphony in Blue’ gives a good impression of how a brand can present itself in a special way and what is involved in organizing such an event. How would you sell your restaurant or hotel if you had the opportunity to do it this way? Check out the website of ‘Symphony in Blue‘ for photographs of the event.
Ham Yard Hotel London
23-9-2014
The Firmdale Hotels are known for their eccentric British design with bright colors and a quirky sense of humor. Their new project, the Ham Yard Hotel, opened in the city centre of London, close to the Piccadilly Circus, in June. The hotel stands out for its striking design: the interior is a mash-up of colors, patterns, design motives and bold wallpaper. Especially the lobby has an inspiring interior with wool chairs, folk art and various types of lamps. The hotel has several playful public areas such as a bowling alley, a bar with a dance floor, a cinema and a rooftop terrace with olive trees and a vegetable garden. For inspiration, watch the video to get an impression. On the website of the Ham Yard Hotel are more pictures available.
JRE Streetdine
22-9-2014
Jeunes Restaurateurs d’Europe (JRE) organized a surprise campaign ‘JRE Streetdine’ on 13 September. All 28 Dutch restaurants affiliated with JRE went to unique locations and served culinary delights to passers-by. Some people were even invited to take place at a set table for a culinary flash lunch. Chairman Rik Jansma, of restaurant Basiliek in Harderwijk, hopes this initiative will encourage potential new guests to visit the restaurants. Check out the pictures for an impression of this ludic action.
Gastronomy captured at Chefs®Evolution
22-9-2014
At this year’s Chefs®Evolution of Jonnie and Thérèse Boer all dishes of the chefs were photographed, captured and spread through the social media channel of apicbase.com. APIC is a solution for chefs who always want to photograph the development of their dishes without losing precious time in the kitchen. All images are quickly taken with the special device of APIC and are immediately send ‘to the cloud’ where the pictures are ready to use. Chefs can choose to keep the pictures for themselves or choose to give their guests the opportunity to post quality pictures on their social media channels as well. APIC is giving the control back to the chefs about what pictures are published online: no more blurry or incorrect photos online that doesn’t temp potential guests to visit the restaurant for dinner. Apicbase gives you an insight into which photos appear online. Check out the pictures, made by the APIC camera, for an impression of the dishes prepared at Chefs®Evolution.
In April 2014, we already wrote about a #dinnercam that was used at El Burro restaurant in South Africa.
Packaging design for beer
19-9-2014
A creative beer packaging design that shows the colour of the beer inside: Spanish creative agency Txaber developed a packaging design that combines the type of beer with the matching Pantone colour code. In this way you only have to look at the package to know what kind of beer is inside. For example, the package of a ‘lager’ beer has a golden colour with Pantone code 123C and a ‘stout’ beer has a dark brown colour and code 4975C.
Behind the packaging design
Txaber was born in 1969 in Bilbao and studied Graphic design at CVNP (Bilbao). He is not only developing packaging design but is specialized in text and color design as well, as seen on his website. He quotes “They say everything is invented and I struggle every day to go against.”
Restyling of restaurant Den Draeck in Utrecht
18-9-2014
Restaurant Den Draeck in Utrecht was recently restyled. Den Draeck is located in a 12th century cellar and is one of the hidden historical gems of the city Utrecht. The present and past of the location were brought together by combining a modern design with the ancient exterior: the walls were covered with old prints and photographs of the city and the old stones of the arches are brought at their best with new lightning and fresh colors. Watch the photos for an impression of the end result.
By Daan Prest
