Corona Save The Beach Hotel in Rome
6-6-2010
This hotel, located in downtown Rome, is built from 12 tons of waste from European beaches. The architect wanted to increase the awareness on garbage. And is there a better way to illustrate this, than to live surrounded by garbage? Sponsored by the Corona beer, it’s only been open for 5 days.
Air conditioning in bed
5-6-2010
Is air conditioning too expensive, or do you still sweat in your bed? Then this may be the solution. It is a mattress cover, which is constantly filled with cool air.
Carpe Diem launches summer drink
4-6-2010
Carpe Diem developed a new drink for the summer: Carpe Diem Kombucha. It is a healthy tea drink that is also healthy for the body. The drink is available in three different flavors.
Free drinks at Zwarte Cross for designated drivers
3-6-2010
The biggest music and motorcross festival of eastern Netherlands, The Black Cross, has created a new campaign for his guests to come back home safely. The designated driver can drink soft drinks for free during the event showing a special wristband. This way the Black Cross tries to prevent drinking and driving.
Windows 77 Concept Store
2-6-2010
On the eve of the biggest IT fair in Asia, Microsoft has opened a restaurant. The restaurant is called “77 Concept Store”, which refers to the operating system Microsoft’s Windows 7, but also the cost of each dish, which is 77 Taiwan dollars (2.40 U.S.). There is also a menu of seven dishes, which are named after gadgets.
Transparant toaster
2-6-2010
This Magimix toaster is transparent so you can see what’s happening to your toast. No more burnt toast!
Sweet art
1-6-2010
Chez Bogato is a pastry shop that opened in 2009 in Paris. In less than a year the playful concept of Bogato already made a big impression. Bogato is known for elevating his delicacies to art pieces.
It’s cool to be a dishwasher
31-5-2010
Star Chef Jilt of restaurant “De Vlindertuin” in The Netherlands has respect for each link in his company. So he found that the most underestimated place, the dishwashing area, had to be converted into the coolest spot of his restaurant.
Ice cream shop uses RFID
31-5-2010
100 flavors in your assortment, but only 32 simultaneously in your store. How do you make clear to your customers which flavors are available? Izzy’s ice cream provided each ice bucket with a RFID tag, which is read the moment it’s put at the counter. The tag contains information about the taste, production date, and more. The information is directly adjusted on both the ice cream menu and the website. So guests will always know which flavors are available.
Be careful when tanning
29-5-2010
Nivea introduced a sunindicator to responsibly enjoy the sun. This iPhone application tells you how and where you can enjoy the sun best, based on your skin type and the UV strength at your location. In addition, the timer indicates how long you still can enjoy the sun.