Inspiration from 2008: Louis Vuitton-Soundwalk
14-4-2011
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
SOK, Summer Espresso Lab opens in Amsterdam
13-4-2011
Announced today via Twitter: This Friday opens pop-up espresso bar SOK. It’s the new pop-up espressobar from Onno van Zanten, Sander Schat and Kees Kraakman. The name SOK represents the first letters of the initiators: Sander, Onno and Kees. The esspresso bar will open at the Hartenstraat 34, Amsterdam.
Dioss CanHead
13-4-2011
The top of a can hasn’t been used for branding and promotion yet. Until now. The Dioss CanHead is changing that. The Dioss CanHead is a printable polypropylene disc that can be applied on the can. This will give your brand a maximum visibility. Your brand on top! Materials and ink are completely safe and the disc can not be swallowed. A safe product that is even 100% recyclable.
The enviromental friendly lunch bag
13-4-2011
The lunch bags are designed by 3Greenmoms and made of cotton. Equipped with a waterproof layer they’re very well prepared for your bread and snacks. The beautifully styled bag is small and flexible, therefore very convenient. Another a very big plus, the bags can go in the dishwasher!
Preview your hotel online at Room 77
13-4-2011
The new website Room77.com contains almost half a million hotel rooms. At the website, potential guests are able to virtually look at the view and surroundings of the room prior to their visit. Room77.com is using Google Maps and Street View.
McDonald’s without hamburgers
13-4-2011
McDonald’s is testing a new restaurant concept without hamburgers in La Defense business district in Paris. At the McCafe & Salads Live, salads are freshly prepared at the request of the consumer. French fries and hamburgers are not on the menu.
Carbon neutral ecological beer
12-4-2011
Limburgs Land Ur-Weizen. A carbon neutral ecological beer! This beer is an addition to the existing ecological climate-neutral products of the ‘Limburgs Land’ line from Gulpener. This Weizen beer is brewed exclusively with organic wheat, barley, hops and pure water from their natural sources. The raw materials are, just like the other beers of Gulpener, cultivated by farmers in Limburg (The Netherlands).
Posh bowling
12-4-2011
‘Posh’ will not be the first association when it comes to bowling alleys or curling rinks. Yet, at The Spare Room, on the mezzanine level of the Hollywood Roosevelt Hotel, both bowling and the bowling oxfords custom-designed for the newly opened lounge by George Esquivel are now decidedly in. Worth a visit to Los Angeles!
Wine tasting with QR codes
12-4-2011
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For the first time, the QR-code is used in the wine industry. This new mobile technology is applied at Wijnen & Likeuren Dulst, Blanden (Belgium). The try-out wines come with a QR code which can be scanned with a smartphone. The code links directly to a website where all information about the wine is readable on the screen of the phone: Where is the wine produced? What is the composition? How long can I store the wine? Next to which dish can I serve this wine best?
Billboard houses
11-4-2011
Got the flu? Call a doctor. Can’t pay your mortgage? Call Adzookie.com. Why? Adzookie.com, a free mobile advertising company, is doing something revolutionary, not only to advertise themselves, but to help homeowners pay their mortgage. They’re turning houses across America into billboards.