Coca Cola Open music, open happines

27-5-2011

In France a new app for the Iphone is introduced. It scans your bottle of Coca Cola and depending on the level of fluid still left in the bottle, it picks music for you. Coca Cola tastes the same everywhere, but sounds differently. Watch the movie on the website.

Self service soup

27-5-2011

Townhouse Designhotel Maastricht is nominated for the Dutch Hotel Award. The Jury gave the three nominated hotels an assignment. They have to use social medie to let people know they are nominated for the award with the message self (&) service added. Townhouse is serving free soup during check-in at the hotel. Because of that, the website Self-service-soep.nl is launched, here all the social media traffic about Townhouse is gathered. Hans van Wolde , star master chef is asking people to send in new recipes for soup.

Beer from Copenhagen

26-5-2011

Carlsberg introduced a new beer, specially made for younger consumers. It is made with natural ingredients and has a fresh and sparkling taste. The label was designed by the agency e-Types. According to them, the label is minimalistic. Nordic at its best.

Natural energy drink in stylish can

26-5-2011

 Nowadays there are a lot of energydrinks. Energydrink 28Black has as one of the few a natural ‘background’. The drink is made from the Acai berry and comes in a mat black can that gives a stylish touch. The name represents the mindset of the creators; a day can have 28 hours.

Test note:

Our test panel was enthusiastic about 28Black during one of our trend presentations. The energy drink tastes refreshing, got a hint of cassis and is less sweet than expected. The mat black can will easily integrate at a trendy club.

Book for a do-it-yourself beer brewery

26-5-2011

Beer Craft is a simple and illustrated book about making your own beer. The authors, William Bostwick and Jessi Rymill explain every single step from mash to bottling the beer. Besides that, the book also gives information about branding, naming, labeling and how to customize the flavour.

Choccywoccy Boudoir

25-5-2011

Choccywoccydoodah in Brighton is thé store for chocoholics. They sell all sorts of varieties of chocolate, cakes, tarts, shakes, truffs and so much more. Besides that, they have a chocolate boudoir. For 2 hours its yours, and you can indulge yourself with all the nice chocolates they serve.

Oscar Stock Market System

24-5-2011

Ordering a drink in a bar will never be the same with the Oscar Stock Market system of the Belgium companies Torex and Drugstore. This POS won in 2010 the ‘Innovation Award’ of the Horeca Expo, for new concepts. A dynamic screen in the bar shows the current prices of the drinks, based on the fluctuating stock prices. Even a stock crash can be simulated. A nice way of increasing the experience around ordering drinks and herewith stimulate the sales. 

 

Rich Tasting

24-5-2011

Inbev UK decided that they needed someone to taste the beer. Not for the brewery, but on festivals. On the job, the temperature, the way of serving the beer and the quality need to be checked before the beer can be served to the artists backstage. Nice job! Even more, because the wage is 10.000 pounds, for only six days. Nice example of promotion!

 

Chocolate bar with calorie count

23-5-2011

This chocolate bar is decorated with the calories it contains. The bar is devided into pieces of different sizes and different calorie counts.

 

Starbucks & Lady Gaga Quest

23-5-2011

Starbucks and Lady Gaga introduced an online Scavenger Hunt, a search game. Every week contesters have to find a clue. Last weeks assignment: to be found with QR codes on posters inside the Starbucks shops. This weeks challenge has to do with the new Lady Gaga album. The purpose of the game is to let people use the social media and collaborate in finding the solutions. The winner gets Lady Gaga related presents.

 

Bezoek horecatrends op