Great, smaller portions for the same price
8-3-2013
In November 2012, 20 restaurants in São Paulo, Brazil, launched an initiative where their guest could choose for smaller portion sizes, while still paying the full price. ‘Satisfeito’ (‘Satisfied, in Portuguese) dishes were 1/3 smaller than the usual dishes. The money saved from serving these smaller dishes has been donated to the Instituto Alana, an organization fighting child malnutrition in Brazil. Satisfeito is a global movement that aims to alleviate child hunger and prevent food waste by providing restaurants and their customers with the chance to help organizations feeding starving children around the world.
LED light balloons
8-3-2013
These balloons are lighted by small LED lights. The LED lights are placed in the opening of the balloon and after that the balloon can be inflated (also with helium). The LED lights have multiple modes and are reusable. These illuminated balloons are great for decoration at a party, event or in a nightclub.
Wine list on the bottle
8-3-2013
The modern Greek restaurant ‘Lemonia’, located on the edge of Utrecht, presents their wine list in a special way. They put a wine bottle with a wine list label at each table. The label has a description of the wines and the price per glass / bottle.
Photo is looking for family
8-3-2013
Action by Go-Tan: the company collaborates with the ‘Tropenmuseum’ to start the action ‘Photo is looking for family’ to find the rightful owners of 335 family albums under former inhabitants of Dutch East Indies. Go-Tan put stickers with family photos on 80.000 ’emping’ bags to reach people who have lost an album, or can help identifying owners of an album.
Easter: Sea Beggars meal in an egg
7-3-2013
Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the trend of the last year Special Easteregg. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail via tip@spronsen.com . Who knows your company might be on horecatrends.
Every year on April 1st the liberation of the Spanish occupation by ‘Sea Beggars’ is celebrated in Brielle, The Netherlands. During this day the people of Brielle wear historical clothing and they perform in the open air theater ‘the key to the city’. This year the activity coincides with Easter. Brasserie Hotel De Nymph serves the traditional ‘Sea Beggars’ meal consisting of marrowfats, bacon, fried onions, piccalilli, pickles, stewed meat and boiled potatoes. Because the festival coincides with Easter, Brasserie The Nymph combines Easter with the ‘Sea Beggars’ meal and serves the meal in egg shape.
New packaging design McDonald’s
7-3-2013
McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups. The new packaging is designed to communicate brand stories in an engaging and modern way. The packaging is a blend of text, illustration and a QR code and will deliver interesting facts about de brand. It makes information easily accessible from mobile devices. The packaging is launched in the United States and will be rolled out worldwide through 2013.
T-shirts for the breakfast chef
7-3-2013
Fun t-shirts to be to be worn by the chef at the breakfast buffet..
Club Vie in Rotterdam reopened
6-3-2013
Club Vie in Rotterdam reopened its doors on Friday 1 March after a complete renovation. Our colleague Armand Sol was invited for the premiere and visited the venue. Club Vie is partly positioned under the ‘Willemsbrug’ and has two floors. The lower floor ‘The Jaxx’ has a nice river view and a ceiling that changes color. The upper floor has a dance floor and four different sitting areas on various levels. Because of the playful location of these sitting areas, the club breathes an intimate atmosphere that is not usual in other similar sized clubs. The LED lights are installed by InventDesign and provides a luxurious glance to the club’s interior.
The Bay Lights
6-3-2013
Inspired by the Bay Bridge’s 75th Anniversary, artist Leo Villareal created the project ‘The Bay Lights’. ‘The Bay Lights’ is the world’s largest LED light sculpture, that is made of 25,000 white LED lights and is 1.8 miles wide and 500 feet high. Each light is individually programmed and shines from dusk until 2:00 a.m for the next two years.
Mountain Dew in the Netherlands
6-3-2013
PepsiCo introduced its world famous soft drink brand Mountain Dew in the Netherlands last week. The brand is known for its neon green packaging with a popping logo. Mountain Dew is a thirst quenching soft drink with a refreshing citrus taste and focuses primarily on a male target group between 16 and 24 years old. In the United States, the soft drink has been one of the largest fresh rank brands, but is now also available in the Netherlands in bottles of 0.5 L.
