The ICoffee machine
8-8-2011
Do you want to impress your guests with pseudo barista skills? Then use the iCoffee machine. Via bluetooth you can send an image to the iCoffee machine. See how designer Huang Guanglei iCoffee machine works at the website of New Tech Reviews.
The Rotisserie Channel by Swiss Chalet
8-8-2011
BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.
Walk this line…..
8-8-2011
As we are confronted in the Netherlands with a lot of festivals during the summer, today we serve you this idea to get some extra attention for a festival through social media. The Beercompany Zlaty Bazant created an original and simple checking alcohol tester – The Line. By this they created a buzz about their product and the festival. Agency: Istropolitana Ogilvy Bratislava
Even on Dutch beaches: Massages
5-8-2011
One can take a massage at the beach in front of restaurant Bries in Noordwijk, The Netherlands. This to make your relaxing beachday complete. It’s a new service given at a few beachrestaurants in the Netherlands like Club Zand in Castricum and beachrestaurant Doen in Scheveningen. Yoga at the beach is seen more often in the Netherlands but the massages is a new development.
The Next Generation Meal Planning Solution
5-8-2011
Intel and Kraft Foods have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner. The Next Generation Meal Planning Solution incorporates sensors that use anonymous video analytics software to detect the age and gender of the person standing in front of it to determine which recipes may be a good fit based on collected demographic information.
Cafeine kick from your furniture
5-8-2011
Çurface is a new company that makes furniture out of recycled plastic cups and coffee grounds. The material they’ve come up with is a high impact polystyrene composite board that is malleable when heated. The surface of the material has the faceted look of crystal but is smooth in texture and reminiscent of chocolate, leather and stone.
ING Italy – Happy clients bring in new clients
4-8-2011
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
RFID technology at the Great Wolfe Lodge
4-8-2011
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
Hotel Finder by Google
3-8-2011
Google has launched Hotel Finder, an experimental search tool that enables users to define key lodging preferences to find the perfect hotel for their travel needs. Users fill in their preferred location, dates, price and rating details, and Hotel Finder delivers its top recommendations in a list or on a Google Map. For the moment, it’s only available in the U.S.A. As far as we could see there are some new trics that make the search easier but it shows a lot of comparison to the search tools from for example Expedia and Bookings.
Coca-Cola is taking it light this summer
2-8-2011
Just look at the youtube movie, and smile. At the mall, Les 4 Temps à la Défense, Paris, Coca-Cola light started its campagne Love it Light. As people passed the billboard, text emerged, asking questions or giving comments. Entertainment during the salesperiod.