Pepsi brings can with Robin van Persie to life
21-5-2014
Soft drink brand Pepsi has launched a new interactive can with the famous footballer Robin van Persie, as part of the ‘Live For Now’ campaign. The free augmented reality app ‘Blippar’ brings Robin van Persie to life. Through the app some football tricks of the footballer are shown and consumers can download music, watch video’s and play an interactive game. The limited edition cans of Pepsi are widely available in the Netherlands as of Monday. Last March, Pepsi surprised waiting people at a bus stop with an augmented reality bus shelter.
Lying concerts in Concertgebouw
21-5-2014
On 10 July, two lying concerts take place at ‘Het Concertgebouw’ in Amsterdam. Visitors can listen to the famous Dutch classical piece Simeon ten Holts Canto ostinato while lying on the floor. Pianist Jeroen van Veen and four friends will perform the concert on four grand pianos. Before the concert there will be a relaxing yoga class by yoga teacher Jan Kuiper.
Increase wine profit
20-5-2014
A glass served too full costs money. The operators of industrial screen printing company ‘Logoforma’ solved this problem in an elegant way. They print wine glasses with logos that functions as a tick mark. Under the name ‘Wijnwinst.nl’ they sell glasses which the entrepreneur can provide 20 to 30% more profit on wine. sses.
Roy Choi cooks with the Google Glass on
20-5-2014
The possibilities with the Google Glass are endless now Google also wants to strike the culinary world. The portable computer in the shape of glasses are not yet available in stores but are tested by several people, like Roy Choi. The Korean-American chef is the founder of the Korean taco food truck Kogi BBQ in Los Angeles. During the national holiday of Ireland ‘St. Patrick’s Day’, Google launched a promotional film of Roy Choi cooking a burrito with the Google Glass on. He is searching for the recipe, cooks the dish, calls his mother and his cooking is also filmed. The Google Glass is not only useful for a chef to find recipes and multitask but consumers literally get a look through the eyes of a chef cook like the video above shows.
Pay the restaurant bill with Instagram photo
19-5-2014
Frozen food producer ‘Birds Eye’ found out that around 52% of the people take pictures of their meals. This gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and share it on Instagram with the hashtag #BirdsEyeInspirations. This promotion is part of the digital campaign to promote their new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens in Soho, London this week and will pop-up in Manchester and Leeds in June.
Nescafe Alarm Cap
19-5-2014
In collaboration with creative agency ‘Publicis Mexico’, coffee brand Nescafé Mexico has developed an Alarm Cap. The Alarm Cap encourages people to get up from bed and immediately pour a cup of coffee. The alarm sounds to wake people in the morning and can only be turned off when the lid is twisted and removed from the coffee container.
Coco Superfood ice cream
16-5-2014
Nowadays the goji berries, chia seeds, mulberries and other superfoods are available at the supermarket. The Ice Cream Factory has made ice cream based on the superfood. The Coco Superfood ice creams are made from coconut milk, which is lactose-free and vegan. The Coco Superfood ice cream is available in two flavors: Açaï-coconut ice cream with mulberries and Acerola-coconut ice cream with goji berries. The superfood ice cream is available at the organic supermarket EkoPlaza in the Netherlands.
WOSTOK
16-5-2014
The soda WOSTOK originated in Russia and was developed in the 70s under the name Baikal as alternative to Pepsi Cola. Joris van Velzen gave this old fashioned drink new life and from Berlin he rolls out WOSTOK across Europe. WOSTOK is made in the traditional way, with no artificial colors nor preservatives. The soda is available in the flavors WOSTOK Tannenwald (pine needle oil, Taiga root and cardamom), WOSTOK Dattel Granatapfel (dates, pomegranate) and WOSTOK Estragon Ingwer (tarragon, ginger and orange).
Restaurant Bluespoon serves on board
16-5-2014
On 1 May restaurant Bluespoon, located in the Andaz Hotel Amsterdam, started with the ‘Bluespoon on Board’ service. Chef cook Julien Piguet and his team will provide a complete boat experience on the canals by serving their dishes aboard. The ‘Bluespoon on Board’ menu includes salads, sandwiches, appetizers, mains and desserts. You can order via the website, phone or email and the order can be picked up at the restaurant after 30 minutes.
Luscombe organic drinks
15-5-2014
The drinks of Luscombe are produced since 1975 on a farm in the Devon in South West England. The Luscombe drinks are handmade in batches with fresh and natural ingredients varying slightly due to season, rain and sun. The drinks are available in various flavors such as apple-pear-ginger, carrot and orange juice, raspberry crush and elderflower crush. The drinks don’t contain concentrates, additives, preservatives, coloring nor flavoring agents. Besides the juices, Luscombe also produces cider and ginger beer. You can order the drinks at GoldstarDeli in the Netherlands.
