Not far from the tree
6-8-2010
Toronto has launched a project to prevent local grown fruit to perish. Volunteers pick fruit in the gardens of people who do not want to do this themselves. One third of the fruit is meant for the owner, one third goes to the volunteers and one third goes to charities in the area.
Socially responsible packaging
9-7-2010
On each carton of Vai-Vai juice, different socially responsable organizations are mentioned.
Free umbrella on rainy days
9-6-2010
Here you go, a non-profit organization in Pittsburgh, is handing out umbrellas on rainy days to people on the street. The sole purpose of ‘Here you go’ is to bring more kindness in the world. ‘Here you go’ asks people to do a good deed for someone else in exchange for an umbrella.
Earth hour
24-3-2010
All over the world hotels and restaurants participate in Earth Hour, an initiative by WWF (World Wildlife Fund). For one hour the lights where switched off! Candles on the table, no illuminated logos, “unplugged” candlelight concerts, one hour walk with torches and so on.
Wheelchair or bagage trolley?
25-2-2010
At the airport of Sao Paulo, Brasil, these luggage carts are available. By the image of the Paralympic athlete it looks as if a wheelchair is pushed forward. Howerver, this is a fund raising campaign for athletes. So that they are able to attend the paralympics.
Support a number of charities all at once
16-2-2010
Givv is a website where you can specify which charity you want to support and also the amount you want to donate per month. Givv writes off the monthly total and divides it between the different charities. If you want terminate your donations all at once, Givv will arrange that for you.
An apple a day…
25-1-2010
On January 19th (Utrecht Central Station), January 21st (Amsterdam Central Station) and Jan 26th (The Hague Central Station) orange lunchboxes were distributed, filled with an apple and a flyer. The distribution was part of a European campaign ‘Apple. Fruit of all pleasure’ of the FruitsVegetables Office. The aim of the campaign is to create a healthy work ethics for employees.
Green trainstation in New Zealand
15-1-2010
A new advertising campaign for the dairyfactory Meadow Fresh was very green. A train station in Auckland got a green makeover. The hard 1,250 square meters of concrete was replaced by a green lawn. Unfortunately, the campaign only laste a short period of time.
Ski slope app
9-1-2010
Skiers no longer have to depend on hotels and resorts for snowreports. With this new application (I-Phone & Google Gadget) skiers can let eachother know how the slopes are through pictures and comments. This way skiers can formulate their favorite ski routes with GPS.
Foursquare
8-1-2010
This new online tool can be used when you visits restaurants, public places and for example offices. People use ‘foursquare’ to ‘check in’ and to let friends and family know what their favorite spots are. A fun way to discover new places, find out what friends around are doing and what their favorite spots are.