Lotery of fines
9-2-2011
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If you drive too fast, you will get caught by this speed camera and receive a fine. If you don’t drive too fast, the total sum of the fines will be raffled amongst those who do respect speed limits.
Carrotmob
5-2-2011
Carrotmob is a group of activists that buy goods of a company to reward them for socially responsible change. Often the changes are of environmentally-friendly, such as energy-efficiency upgrades.
Donate to charity via rounded-up credit card purchases
1-2-2011
Pennies is an organization that allows online buyers to round up their purchase by credit card or debit card and donate the difference to charity. Dominos Pizza, Zizzi Pizza and TravelLodge have already joined.
Knitted Graffiti
21-1-2011
Worldwide objects, trees, statues are wrapped with fabric. No longer a “trend”, it has been going on for quite a while! And we missed it completely! But as the press gives attention to these projects regularly, it’s maybe an idea to have an object around your hotel or restaurant packed with knitted fabric by people who love to knit (the wild knitters?).
Donate your profile
17-1-2011
MSF (Mediciens Sans Frontier) has a new campaign to raise awareness for the work the organization does in developing countries. People with Twitter, Facebook and / or a Linkedin account donate their profile for one day. At this donated day MSF sents up to 7 MSF messages to your followers.
Inflatable marketing
20-11-2010
Artist Joshua Allen Harris is very creative with plastic bags. By attaching prefabricated shapes on the ducts of a subway, he makes the most creative artwork.
Luminous nano-tree
19-11-2010
Scientists in Taiwan created an environmentally friendly alternative to streetlights. They developed a luminous tree. By applying golden nanoparticles to the leaves of a Bacopa plant, the leaves light up. In the future, they think of using this technique on roadsides to save energy costs and to reduce the CO2-emissions.
Pick your charity
4-11-2010
Customers of Blue State Coffee shops in Providence in the U.S. can decide for their own to which charity the coffee chain donates part of its revenue. With every coffee purchased, the customer receives a coin, this coin can then be placed in different containers. Each box represents a good cause. Since its opening in 2007 Blue State Coffee has donated more than $ 175,000 to over 50 charities.
Campaign by Russian WWF
25-10-2010
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The new campaign by the World Wildlife Fund to save the tiger can be a shocking experience. WWF lets people in Russia think that they are shot while trying on a t-shirt with a tiger print. The shirt features augmented reality technology. Next to paying attention to the tiger, the campaign clearly shows what the current capabilities of technology are.
Fairphone
29-9-2010
Fair phone is the world’s first public, non-profit developer of mobile phones. The production wil be processed in a human and environmentally friendly manner. On the website of fair phone, consumers can also participate in the campaign and design challenge. People can influence the design of the phone.