Proefwerk
3-10-2013
We are full of prejudices when it comes to food, this unfortunately affects our kids as well. In their eyes something can instantly be disgusting or weird. At ‘Proefwerk’ children are challenged to do blind tastings and describe the taste of for instance a cucumber or a raisin. Because the children built up confidence during the tastings initiator Fleur Derogee often ends with exciting insect tastings. ‘Proefwerk’ takes place at the Future Food House during the World Food Festival in Rotterdam and starts every half hour on Wednesday from 13.00 – 17.00 o’clock.
World Food Festival
17-9-2013
Mr. Aboutaleb, the Mayor of Rotterdam opens ‘The World Food Festival’ on Thursday September 19th. More than five weeks hospitality, scientists, food producers and chefs will show and let you taste what Rotterdam has to offer. Festivals, markets, tastings and trips through the city will bring the visitor in contact with food. From a Maroccan food court to the Rotterdam meatball. In the Future Food House designers, scientists and artists give their predictions about the future of food. The Italian culinary movie ‘Pranzo di Ferragosto’ will be shown at the ‘Museumpark’.
More Bedtime Stories
4-9-2013
In the first version of the ‘small gestures in hospitality‘, in January 2013, we showed a ‘bedtime story’ that we found on our pillow in Hotel ‘The Palace’ in Dubai. A beautiful, simple poem about going to sleep. At the Copley Square Hotel in Boston, they wish their guest a good night with ‘bedtime stories’ by children. The stories are written by students of 826 Boston. 826 Boston is a non-profit writing center dedicated to supporting students age 6-18 with their creative and expository writing skills and helping teachers inspire their students to write. Another great ‘small gesture in hospitality’.
Ten thousand Twitter followers
15-8-2013
To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses Horecatrends.com to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and tip@spronsen.com.
Billboard mini appartments
11-7-2013
The Belgian artist Karl Philips has given billboards an extra function with his project ‘The Good, the Bad, the Ugly’. He renovated old trailer billboards into small apartments. Thanks to the ads on the walls of their temporary house the inhabitants earn some money to live in a billboard. The ads also conceal that these billboards are used as apartments. Earlier we’ve spotted billboards used as a bench, a shelter from the rain or a ramp over stairs.
Happy Meal show-boxes
2-7-2013
McDonalds has asked illustrator Helen Musselwhite to develop a series of Happy Meal show-boxes to promote reading and the natural world. The show-boxes are very detailed with beautiful prints. We wonder when the Happy Meal boxes will be released.
Public painting machine
17-6-2013
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.
Simons social experiment
23-5-2013
Eat every day at someone else’s place… Early this year Simon started his social experiment where he will eat every day at different places for one year. In return, he will paint a wall, cleans a house or he will bring something to eat or drink. Through his social experiment he discovers new tastes, meets new people and gets to know new places. Would you also like to cook for Simon? You can invite him at his Facebook page.
Pedestrians bring tree to life
21-5-2013
The China Environmental Protection Foundation launched the ‘Green Pedestrian Crossing’ campaign to encourage people to walk instead of using the car. The organization placed a large white canvass with an illustration of a leafless tree on a busy crosswalk. Sponges with environmentally friendly and washable green paint were placed on either side of the street. Every time when someone crossed the street, green footprints became the leaves of the bare tree. As more people crossed, more leaves were created.
Taste of the Netherlands
17-5-2013
Syntens Innovatiecentrum organizes the ‘Taste of the Netherlands’ for the sixth time in a row. It’s an annual election of the best product of Dutch origin. The regional qualifying rounds take place in June, where the products will be tasted by the jury. The ultimate finale of ‘Taste of the Netherlands’ will take place on 25 November.
