Today one of the famous fast food item ‘currywurst’ (curry sausage) will be introduced at McDonald’s Germany. After the German specialties Big Rosti and McBrezer, the ‘McCurrywurst’ will be sold in approximately 1.400 locations. The next six weeks visitors can order the ‘McCurrywurst’ in combination with a Kaiserroll or with fries in a menu. McDonald’s Germany hopes that the McCurrywurst will soon become the company’s next classic menu item.
Another example of how to use Social Media. The campaign ‘Holiplay’ by Lego is simple. Simply building something with Lego, combine it with whatever you have in your surroundings and snap a photo. That concept captures the very essence of LEGO – use your imagination and play. Konstellation, the creative digital agency, responsible for the campaign likes to refer to it as ‘Brickmented Reality’. Watch the movie and see how Lego has used Social Media and the effect of it.
The Toasted Sandwich Factory, a living installation about the miracle that precedes the food on your plate. Situated in the middle of Amsterdam (in de Van Gendthallen) where the Toasted Sandwich Factory becomes part of the temporary city of Mediamatic. All the ingredients used in the toasted sandwich are grown or fed in the factory. Within a couple of months grain should be ready to harvest, the pigs ready for slaughter and the cows supply milk for the cheese. Anyone can come and visit or possibly help at the factory. The factory shows the origin and the production process of the toasted sandwich. Currently, the enthusiasts behind the Toasted Sandwich Factory are looking for donations.
Russian studio Arch Group has filled an old building in Moscow with its portable sleeping capsules to create the first Sleepbox hotel, Tverskaya. We already saw CityHub in the Netherlands, Tverskaya is founded the same idea. Each Sleepbox is mobile and can be placed anywhere, provided it can be connected to a power source. As well as beds, the rooms are equipped with LED reading lamps, plus sockets for charging laptops and mobile phones. Storage, toilets and showers are located outside the Sleepbox. Watch more pictures at Dezeen.
Inspired by the Asian food court, the students Maaike and Charlotte devised the catering concept WE CANTEEN. This catering concept is for universities, businesses, hospitals or other institutions. There are several stalls where local entrepreneurs can offer their products and tell the story behind it. For each location WE CANTEEN determines which local entrepreneurs can offer their specialties for the relevant public. The offer will be diverse and the local entrepreneur get the opportunity to sell their products. During the Dutch Foodservice Congres 2013 (the 5th of February) WE CANTEEN is awarded ‘Most innovative Out of Home concept 2012/2013’.
A new shot of liquor, the bright green drink G-Shot. Introduced by two young entrepreneurs, Jeffrey van der Meer and Lars Bos from The Netherlands. According to the entrepreneurs: ‘The one and only tingling party shooter’.
Diageo, the owner of the famous whiskey Lagavulin, offers a whiskey fan the opportunity to spend two days at the distillery. Participants can register until 31 March on the website Friends of the Classic Malts. On the subscribers can be voted. The warehouse boss Iain McArthur who plays the leading role in the atmospheric film chooses the lucky one from the top 10 with the most votes. A nice way to put your company in the spotlight and start an application process at the same time.
Flip van Ierschot of Foodwire, has made a movie which shows the energy of the Slow Food fair ‘Terra Madre’ in Turin. It gives a nice overview of the exhibition in almost four minutes.
At the Fiturtech, the International Tourism Trade Fair, in Madrid the new concept ‘ITH Room Xperience’ has been presented. This prototype hotelroom has multi-touch transparant wallscreens which can be controlled via a smartphone or microsoft tablet. The room further has interactive floors and mirrors and a fingerprint payment system. The ultimate guest experience according to the architects, Serrona Brothers. Check out the Xperience is this movie.
The Leading Hotels of the World commemorates its 85th anniversary year along with Hollywood’s Oscars. To celebrate this exciting milestone, they have selected 85 Leading Hotels featured in iconic films over the past decades around the globe. Click here for the Leading Hotels.
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Today one of the famous fast food item ‘currywurst’ (curry sausage) will be introduced at McDonald’s Germany. After the German specialties Big Rosti and McBrezer, the ‘McCurrywurst’ will be sold in approximately 1.400 locations. The next six weeks visitors can order the ‘McCurrywurst’ in combination with a Kaiserroll or with fries in a menu. McDonald’s Germany hopes that the McCurrywurst will soon become the company’s next classic menu item.
Another example of how to use Social Media. The campaign ‘Holiplay’ by Lego is simple. Simply building something with Lego, combine it with whatever you have in your surroundings and snap a photo. That concept captures the very essence of LEGO – use your imagination and play. Konstellation, the creative digital agency, responsible for the campaign likes to refer to it as ‘Brickmented Reality’. Watch the movie and see how Lego has used Social Media and the effect of it.
The Toasted Sandwich Factory, a living installation about the miracle that precedes the food on your plate. Situated in the middle of Amsterdam (in de Van Gendthallen) where the Toasted Sandwich Factory becomes part of the temporary city of Mediamatic. All the ingredients used in the toasted sandwich are grown or fed in the factory. Within a couple of months grain should be ready to harvest, the pigs ready for slaughter and the cows supply milk for the cheese. Anyone can come and visit or possibly help at the factory. The factory shows the origin and the production process of the toasted sandwich. Currently, the enthusiasts behind the Toasted Sandwich Factory are looking for donations.
Russian studio Arch Group has filled an old building in Moscow with its portable sleeping capsules to create the first Sleepbox hotel, Tverskaya. We already saw CityHub in the Netherlands, Tverskaya is founded the same idea. Each Sleepbox is mobile and can be placed anywhere, provided it can be connected to a power source. As well as beds, the rooms are equipped with LED reading lamps, plus sockets for charging laptops and mobile phones. Storage, toilets and showers are located outside the Sleepbox. Watch more pictures at Dezeen.
Inspired by the Asian food court, the students Maaike and Charlotte devised the catering concept WE CANTEEN. This catering concept is for universities, businesses, hospitals or other institutions. There are several stalls where local entrepreneurs can offer their products and tell the story behind it. For each location WE CANTEEN determines which local entrepreneurs can offer their specialties for the relevant public. The offer will be diverse and the local entrepreneur get the opportunity to sell their products. During the Dutch Foodservice Congres 2013 (the 5th of February) WE CANTEEN is awarded ‘Most innovative Out of Home concept 2012/2013’.
A new shot of liquor, the bright green drink G-Shot. Introduced by two young entrepreneurs, Jeffrey van der Meer and Lars Bos from The Netherlands. According to the entrepreneurs: ‘The one and only tingling party shooter’.
Diageo, the owner of the famous whiskey Lagavulin, offers a whiskey fan the opportunity to spend two days at the distillery. Participants can register until 31 March on the website Friends of the Classic Malts. On the subscribers can be voted. The warehouse boss Iain McArthur who plays the leading role in the atmospheric film chooses the lucky one from the top 10 with the most votes. A nice way to put your company in the spotlight and start an application process at the same time.
Flip van Ierschot of Foodwire, has made a movie which shows the energy of the Slow Food fair ‘Terra Madre’ in Turin. It gives a nice overview of the exhibition in almost four minutes.
At the Fiturtech, the International Tourism Trade Fair, in Madrid the new concept ‘ITH Room Xperience’ has been presented. This prototype hotelroom has multi-touch transparant wallscreens which can be controlled via a smartphone or microsoft tablet. The room further has interactive floors and mirrors and a fingerprint payment system. The ultimate guest experience according to the architects, Serrona Brothers. Check out the Xperience is this movie.
The Leading Hotels of the World commemorates its 85th anniversary year along with Hollywood’s Oscars. To celebrate this exciting milestone, they have selected 85 Leading Hotels featured in iconic films over the past decades around the globe. Click here for the Leading Hotels.
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