Banana Ambassador
29-5-2013
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
Flying store E-mart
29-5-2013
The Korean discount chain E-mart has launched a campaign which they want to attract more customers. E-mart developed a “flying shop” in the form of a truck balloon. The balloon flies around different locations, to reach customers not living near an E-mart location. People can connect to the balloon’s Wi-Fi signal and can directly download coupons with discount or purchase products via the mobile app. Through the action the sales in stores and the mobile sales increased.
Skinny coke vending machine
29-5-2013
Coca Cola shows in a special way that the diet coke contains no sugars nor calories. This vending machine is elegant and skinny and can easily be placed.
Midtown Pop-Up Hotel
28-5-2013
As a solution for the real estate crisis in Manhattan, the Copenhagen-based architects of PINKCLOUD have designed the Midtown Pop-Up Hotel. The PINKCLOUD Midtown Pop-Up Hotel is designed in such a way that it can easily transform an empty office space into a hotel. The clients can order different modules, varying from a hang-out for backpackers to luxury suites. This enables clients to create any hotel they want. The modules can easily be transported by truck and can easily be traced by the RFID tag.
Dinner in the sky
27-5-2013
Breakfast, lunch or drinking cocktails in the sky.. Nowadays it’s all possible. Approximately 40 sky high franchise around the world serve dinners at a height of 180 foot. A table for 22 people is lifted by a crane to a height of 180 foot with three staff in the middle (chef, waiter, server) who provide dinner. A second crane with a platform (or more if desired) at the same height as the table is possible, for entertainment such as music or presentations. This brings dinner to a totally different level. Dinner in the sky started as a publicity stunt six years ago, and has become a huge success. The company also offers marriage, lounge and showbiz in the sky.
Farmfestival
24-5-2013
The ‘Farm festival’ (end of the Future of Food Festival) takes place on Sunday May 26th at farm ‘t Schop. The festival is dedicated to food and the future of our food. The organic farm ‘t Schop presents their farm to people who are curious to their beef, the vegetable garden, the farm shop and more. The program includes a market, mini-lectures, cooking workshops for children, a competition, live music and more.
Customize your meal before flight
17-5-2013
The Latvian airline AirBaltic gives passengers the opportunity to choose their meal before they are going to fly. When to costumer books his flight online, they can choose their own meal. They can choose from a range of meals, salads, bread, drinks and desserts. And to make the consumer more conscious of what they are eating, the nutritional information is described of each menu item . The customized meals are served by AirBaltic during the flight. An interesting way to offer passengers more choice and it can help to increase revenues.
Recharge your phone through an umbrella
16-5-2013
As the summer season begins, people often work outside. With this umbrella, guests at your terrace can recharge their laptop or mobile via an USB outlet. The umbrella has a small solar panel that converts solar energy into electricity for the USB outlet. Restaurants can provide their guests with extra service, allowing guests to spend more time on the terrace.
Saying it with flowers
16-5-2013
Obviously The Netherlands is a country filled with flowers that are used in every hotel bouquet or beautiful garden. But special details made out of flowers are not as day-to-day, like in the “Pangkor Laut Resort” in Malaysia where they make little pieces of art of flowers and put them in your room, in the garden or between towels. Do you want to read more examples of small gestures, read our last edition of ‘Royal hospitable gestures‘.
Yes Amsterdam has it all
15-5-2013
This video shows how America sells Amsterdam. A fun video to watch, but also a nice city to visit or live in.
