acting sustainable by having fun
7-7-2014
The Green Plugin is a modular system whit which festivals can be built sustainably. It uses sustainable sources as wind-, solar- and human power. The Green Plugin has several items such as a dance floor, that gathers the energy of the people who are dancing and lights itself. Or an interactive recycling installation, where visitors can take their cups and transform them into a 3d-printed item. The Green Plugin is a initiative from UMEF (United Music Events Foundation), the Perpetual Plastic Project and Energy Floors.
The Heavenly Rembrandt weeks
3-7-2014
The Rembrandt Tower Boardroom will be transformed into a temporary restaurant of the highest level. Led by chef Wilco Berends, a dinner inspired by ‘The Amsterdam of Rembrandt’ is composed. Museum ‘Het Rembrandthuis’ exhibits a few paintings of Rembrandt, together with a collectors item that has never been exposed before. The ‘Heavenly Rembrandt’ weeks take place during the ‘art & culinary’-weeks of Amsterdam, from 22 September till 4 October, and is available for everyone with a reservation.
#BDOYL by Thrillist in East Village in NYC
25-6-2014
#BDOYL, which means ‘Best Day of Your Life’, has been organized on 21 June, the longest day of the year. Thrillist took over a dozen well-known locations around New York, mainly within the East Village, and transformed them into one-day-only experiences. The event focused on food, drinks and special surprise events that were kept secret until they happened. Although all the pictures at Twitter and Instagram with #BDOYL look great, we hope, besides this introduction video, for a movie showing the well-kept secret events! Maybe we can learn how to throw a different party than all the culinary parties in many Dutch cities this summer.
The Tomato Greenhouse at Best Kept Secret festival
25-6-2014
During the ‘Best Kept Secret Festival’ the Food Line-up introduced the ‘Tomato Greenhouse’ together with Crick’s (by Agro Care) and Jord, chef cook and owner of Smokey Goodness. During the weekend a stunning 10,000 fresh tomatoes from the festival greenhouse were processed. The combination of a catering-connector, grower and rugged barbecue chef was a great seasonal starter, especially for the winners of a fresh breakfast including Bloody Marys.
Opperdoezer Ronde potato on the menu
19-6-2014
To promote the special ‘Opperdoezer Ronde’ potato there was an event in the municipality of Medemblik last Saturday. Recently potatoes in general are negatively mentioned in the media as source of carbohydrates and starch that should be banned while dieting. This ban is unnecessary for the Opperdoezer Ronde and refuted by sufficient research. The potato has a protected designation of origin, which was granted by the European Union in 1996. A selection of professional athletes, nutritionists, growers and top chef Onno Kokmeijer (Ciel Bleu**) joined forces to get the Opperdoezer Round back on the menu.
A summer camp for adults
18-6-2014
Active summer camps are mostly organized for children. For the adults who prefer an active holiday as well; the ‘Jackson hole run camp’ is a great example where an hotel and a sport coach work together to organize an active summercamp for adults. Hotel Terra and the Teton Mountain Lodge are hosting a multiday camp in the heart of the Mountains of Jackson Hole, Teton Village, Wyoming, with running coach Eric Orton for experienced runners who are looking for a challenge.
Jopen Stephenson beer by Vomar
12-6-2014
To celebrate the opening of the renewed Vomar Supermarket the Haarlem based Jopen brewery created a special limited edition beer: Jopen Stephenson Beer. The Jopen Stephenson Beer is a blond beer with a refreshing taste and fruity hints from oranges. The beer resembles white beer a bit, contains wheat and oats and has a mild ‘hoppy’ (IPA, India Pale Ale) aftertaste. A wonderfull initiative where a supermarket creates a piece of local pride with a tasty beer, in my opinion more retailers should do this! ^ArmandSol
Profit from your fans and followers
11-6-2014
A new kind of booking site, Hotelied, offers luxury hotels the opportunity to target discounts towards influential travelers with a large social media influence. Hotels probably hope that by offering these deals, the discounts will be outweighed by the exposure and publicity. I am quite sure it’s been done already between bloggers and hotels. Some bloggers are quite clear in their communication about these deals. But now we have the website Hotelied where travelers have to create a profile and link to their Facebook, Twitter or Linkedin. For people with a lot of fans or followers a great opportunity to gain some profit. But on the other hand, could this mean that the social media becomes less social? It seems that hotels can kind of buy ‘good reviews’ from influential travelers. Am I too suspicious and could we consider this as a win-win situation for the hotels, the booking site and the travelers? And assume that all those fans and followers will be able to read between the lines, what do you think? ^Marjolein van Spronsen
Warsteiner NightGolf Challenge
9-6-2014
The German premium beer Warsteiner transformed the Amsterdam Forest (Amsterdamse Bos) last June 7 to a golf course with a ‘par-3 course’ specially designed for the occasion. LED lighting and striking ‘glow-in-the-dark‘ golf balls guiding the players along the golf course in an exceptional setting that was made up of temporary tee boxes and greens. As the sun went down, the game started (at 23:00 hour) and the last ball found the hole at 02:00 hour. As sponsor of the KLM Open and as official sponsor of the European PGA Tour, the top European golf competition, Warsteiner wants to help golf to a wider audiences.
21C Museum hotels
5-6-2014
In the 21C Museum Hotels everything revolves around art and enjoying art since 2006. In addition, you can sleep and dine in the museums. There are now three separate locations in Louisville, Cincinnati and Bentonville. We actually saw it more often, the combination of art, sleeping and dining, but this chain emphasizes on their art exhibitions in their architecture and interior. Watch the bit long video from 2013 for more background information.
