Hufterproof concept: the BurgerBar
16-10-2014
In 2013 a burger bar was developed near the ‘PaintballStrand’ (Paintball Beach) in Ermelo. The bar is located near the water and has the relaxing atmosphere of a beach club. The wooden furniture provides the BurgerBar its rough edge which fits well with a concept like paintball. The BurgerBar serves a large 100% beef burger of 180 gram on a sesame bun with melted cheddar cheese, crisp lettuce, fresh tomatoes and onions as specialty. The burgers are served with thick fries in wooden crates. Besides the burgers other food & drinks are served in the crates as well. A special feature of the concept is that a discount is given for large orders: a crate for multiple people is less expensive then when ordered individually.
The concept of the burger bar was developed in 2013 by the Van Spronsen & Partners Group and has been implemented in a monumental farm in Ewijk as well.
The friendly twist by Coca-Cola
9-10-2014
Another fun marketing campaign of Coca-Cola to spread ‘Happiness‘. The brand introduced bottles that could only be opened with two people. This way Coca-Cola encouraged students to start talking: opening the bottle together was the icebreaker.
Other actions from Coca-Cola that we’ve spotted; the eco-bottles in 2012 and the ice-bottles in 2013.
An extra floor of rooms for the Preston Palace hotel
8-10-2014
Hotel and leisure center Preston Palace in Almelo expands with the use of the Ytong Casco System of Xella. Expanding horizontally is impossible for the Preston Palace because of lack of space, so they chose for an additional floor on top of the hotel. The special system of Xella will be constructed with high speed, is fire resistance and is light in weight, which fits perfectly with the requirements of the hotel. The extension must be finished before the Dutch autumn-holiday (mid-October), so that the rooms can be sold during this holiday.
NH Hotels and Radio 538 present Hotel 538
6-10-2014
From 6 October on, listeners of the Dutch radio station ‘Radio 538’ can win tickets for a special event in collaboration with the NH Barbizon Palace hotel in Amsterdam. On the occasion of the Amsterdam Dance Event, NH Hotels and Radio 538 join forces and organize four evenings where the world’s best DJs provide a unique showcase in the Sint Olofskapel of the NH Barbizon Palace. These showcases are only accessible for the winners of the Radio 538-action. Of all these winners some may also check into Hotel 538: they win a dinner, a meet & greet, access to the showcase, tickets for a party during the Amsterdam Dance Event and an overnight stay for 2 persons in the NH Barbizon Palace. The performers in the Sint Olofskapel are Martin Garrix, Nicky Romero, Hardwell and Afrojack.
Opening Market hall Rotterdam
2-10-2014
The city of Rotterdam has a new a new architectural landmark, The Markthal. Following Stockholm, Barcelona, Valencia and Copenhagen the first indoor market of the Netherlands opened yesterday, 1 October, in Rotterdam. The market hall has the size of a large soccer field and gives space to several entrepreneurs: about 100 fresh produce units, 15 food shops and 8 restaurants are located in this impressive hall. Besides that the market hall a culinary meeting point is, the building has 228 apartments build in the arch as well.
A restaurant, amongst others, located at the Markthal; BasQ Kitchen. We do wish all the entrepreneurs a lot of fun and success at this location.
Fun packaging for kids
1-10-2014
After drinking milk or juice, kids can play with this packaging. Designed by Bora Yildirim, the main function of the packaging is that it can be reused after the drink is consumed. The Pinar Sut bottles have two designs which can be transformed into fun toys. The lids and empty bottles can be attached to each other and transformed into shapes such as flowers and robots. This way children are encouraged to finish their drinks so they can play. Great way to serve drinks to children! The patent for this packaging is still pending but we think it’s ideal for healthy drinks for kids.
Of course we did spot a lot of inspiration focused on children before: in 2013 we saw a Happy Meal diorama. ‘Horeca Vlaanderen’ (Hospitality Flanders) and ‘Vlaanderen Lekker Land’ (Flanders Tasty Land) published a guide for a child-friendly hospitality industry full of hospitable ideas and menu tips for kids. You can also search yourself for inspiration focused on kids: Note ‘children‘ or ‘kids’ in the search field of our website and find pages full of inspiration.
A combination of a beertray and frisbee
29-9-2014
The frisbeer, a combination of a beer tray and a frisbee, was designed by the Slovakian designer Simon Kern. The frisbeer is made of cardboard and is designed to give the traditional beer tray a second function. With use of the frisbeer you can carry three beers in one hand and the portability is increased by the finger holes in the tray. The frisbeer is ideal for festivals: use it as a tray to carry beers to your friends and then use it as a toy for a game of frisbee.
The glamper: a super-deluxe way of camping
29-9-2014
We’ve spotted ‘Glamping‘ at Landal Greenparks as a more luxurious way of camping in 2011. At Tinywood Homes they took this a step further and introduced this super-deluxe ‘glamper’. The wooden cottage is standard two levels high and have a kitchen, bathroom, central heating, porch and hot tub. The Tinywood cottage are available in three versions and all are small enough to be transported by a truck. The houses are for sale from £ 35,000 and for now only available in the UK.
More safety with a fun factor
25-9-2014
A marketing campaign with a dancing traffic light to increase safety on the road. Last July, car manufacturer SMART in collaboration with BBDO Germany placed a unique system in a traffic light in a busy street in Lisbon. The traffic light looked normal at first, but before people started to get bored waiting for the green light, the red man in the traffic light started to dance. The dance moves of the red man were recorded by volunteers in a large installation. The action doesn’t only look great it also served a purpose: because pedestrians were entertained, 81% more people were waiting for the light to turn green.
In 2009 we’ve spotted a ‘Wiki Traffic Light‘ on the website The Fun Theory, where car drivers could answer ‘wiki’ questions while waiting during the red light. Increasing safety with a fun factor, an idea for your town?
Magic in the Rijksmuseum in Amsterdam
23-9-2014
Yesterday, 22 September, the Rijksmuseum in Amsterdam launched yesterday a new marketing campaign. With the working title ‘magic’ the campaign shows the beauty of the collection and the beauty of the building. The campaign aims to show visitors that the Rijksmuseum is a place where people will be amazed and touched and where people love to be. A special aspect of the video is that it shows real people and true emotions. The music of the film is composed by violist Sietse van Gorkom and Sebastiaan Roestenburg of the Ambassadors especially for this movie. The composition was live recorded in the Passage of the Rijksmuseum.
Other viral marketing campaigns of museums that we have spotted over the years: an action of the Rijksmuseum where people could visit the museum via google in 2012 and a Street Museum app from the Museum of London in 2011.
