Easter campaign in Brielle
16-4-2015
We can’t say it often enough: if you do a sales promotion, point it at your potential visitor. After Easter we read about the promotional action of Sven Schreuder for his Brasserie Hotel ‘De Nymph’. Inspiration for Easter next year but in the way he implemented it could work for other campaigns as well.
Fans could hunt for giant Easter eggs in Brielle
Sven hid 10 giant chocolate eggs on Easter Sunday. He did this in Brielle, the town where his brasserie and hotel is located. From 8 o’clock in the morning enthusiasts could try to find the hidden eggs. Last year, participants tried to follow Sven while he was hiding the eggs. So this year he went out extra early! As from 8 o’clock he gave hints on his Facebook page.
The finder of the giant chocolate egg could of course keep it, all finders could get a free ice cream in his ice cream parlor ‘De Koele Kever’ (The Cool Beetle). In addition as an extra incentive Sven hid in one of the eggs a free night at his hotel ‘De Nymph’. A great Easter action and an example of how you can implement a local promotion: local press was involved (the newspaper ‘AD Voorne Putten’ paid attention to the promotion before Easter) and the fact that Sven also used social media to give hints and placed pictures of the ‘finders’ on Facebook. Next to the annual celebration of the Brielle capture by the Sea Beggars on 1 April 1572, the city now has a new tradition.
A Food Boat instead of a Food Truck
14-4-2015
Pizza Pi, a pizza delivery boat, is sailing the Caribean Sea and delivers pizzas at the Christmas Cove on the Great St. James Island.
Pizza Pi – the first pizza delivery boat
The Pizza delivery boat of Pizza Pi is an initiative by Sasha and Tara Bouis. They bring the trend of food trucks, which are becoming pretty common nowadays, to a new level. They converted their house boat into a fully operational pizza bakery boat in two years. Sascha and Tara have visited the Pizza School of New York and now they make their own pizzas, including gluten-free pizzas aboard their ship.
A food boat in the Netherlands?
Although we lack the Caribean sun, we can have great summers and we have a lot of water and water enthusiasts as well! It’s a great idea for Italian restaurants to start delivering pizzas by boat! Maybe one of the restaurants located at the lakes in the West and North of The Netherlands already does this…. We’d love to hear it!
Hop Theory creates beer bags
14-4-2015
Hop Theory, beer enhancing sachets, is a new product that aims to enhance a regular beer with a sachet that works in a similar way as tea bags. The sachets are filled with a number of different ingredients like hops, fruit peels and coriander seeds, all natural flavors. The ‘beer bag’ enables you to customize your favorite beer.
Beer bags instead of tea bags
Hop Theory, has a patent pending for their beer infusion method. The sachet is a soilon woven mesh filter derived from corn starch, thus 100% biodegradable. The ingredients are sourced and manufactured within the U.S. Each ingredient is prepared in a certain manner (dried and/or ground) to improve flavor and the rate of dispersion. All ‘beer bags’ are wrapped individually to preserve their contents.
The company behind the idea of these beerbags, Hop Theory, is currently seeking funding at Kickstarter. They’re looking for 25.000 dollar and with still 25 days to go and more than half of the amount pledged, this shouldn’t be a problem.
Beam: The smart projector that fits in any light socket
7-4-2015
Beam can turn any flat surface into a big screen. It is a powerful projector equipped with a smart computer, all inside a beautifully designed casing.
Beam is already funded on Kickstarter
You can play games, watch movies or share content from your smartphone or tablet. You can also watch TV on your bedroom ceiling or project recipes on your kitchen wall. Next to that, Beam can assist you in your daily activities, like waking up in the morning with the latest news and your agenda or showing you your social updates when you come home. Beam is easy to set up and control with the Apple or Android app. You can screw it into any light socket or use the included power cable to place it on any flat surface.
With Beam the makers have created an easy to use ‘internet of things’-device that can entertain and assist you throughout the day. The patent for the technology inside Beam is pending. The fundraising went amazing, they raised more money than expected.
Inspiration
If you watch the video above you can easily imagine the use of the Beam in restaurants or hotels. Imagine your specialties of the day projected on the walls or a wall of pictures in your hotel lobby, presenting your menu, pictures of your wellness center or digital paintings. Or what do you think about presenting the kitchen crew while working on the plates of your guests? In a bar Beam could be used to project games on the tables.
Alternative for candles on the table: wine bottle with the Bottlelight
7-4-2015
The Bottlelight is a simple wine cork that has been hollowed out to place a mini USB powered light within it.
All you have to do, is to charge the lights and place it within a used wine bottle (or another alternative bottle). The white light of the LED creates a little lamp, the color is adjusted by the color of the bottle. The lamps will shine up to three hours on a full charge. Created by Suck UK.
Beer cocktail by Mongozo
2-4-2015
Mongoza introduced various beer cocktails last year’s April. Now the spring has arrived, it’s time to bring the beer cocktail back. You can make such a cocktail easily with the beers from Mongozo.
Mongozo has created five different recipes of beer cocktails. The cocktail choices are; Mongozo Banana, Mongozo June Bug, Mongozo Mango, Mongozo in the mix and Mongozo Orange Samba.
The beer cocktail is very popular in America recently and a surprising alternative, just like with a spoonful of jam
Recipes
- This is what you need to make a Mongozo Banana; 30 ml Tequila, 30ml of lime juice (1/2 lime), 20 ml of sugar syrup and top this all off with Mongozo Banana.
- To make the Mongozo June Bug you need 30ml of rum, 15ml of melon liquor, Mongozo Cocos and Mongozos Banana.
- The ingredients of the Mongozo Mango consists of 2 wedges of orange, 2 teaspoons of cane sugar, 30ml gin, 1/2 of a flesh passion fruit and top off with the Mongozo mango.
- The Mongozo in the mix is made with Mongoza Coconut and rum, Mongozo Mango and rum or Mongozo Banana and rum.
- To make the Mongozo Orange Samba you need 2 wedges of lime, 2 spoons of sugar cane, 20ml of Cachaça rum, Mongozo Banana and Mongozo Mango.
Chef’s Table Netflix series
1-4-2015
6 episodes on Netflix
Netflix introduces a new culinary documentary series about chefs and their philosophy about cooking. The documentary will be split into six episodes. Moviemaker David Gelb will visit a few top chefs during this series and has a look at their kitchens and private life’s. The trailer of Chef’s Table went online last Monday.
Participating chefs at Chef’s Table
Every episode the viewers of Chef’s Table have the opportunity to dive into the life of a different chef. The chefs will show their kitchen and private life for the viewers to have an idea. The participating chefs are Massimo Bottura (Osteria Francescana in Modena, Italy), Dan Barber (Blue Hill Restaurant in Stone Barns and in New York , USA), Francis Mallmann (El Restaurante Patagonia Sur in Buenos Aires, Argentina), Niki Nakayama (N/Naka Restaurant in Los Angeles, USA), Ben Shewry (Attica Restaurant in Melbourne, Australia), and Magnus Nilsson (Fäviken in Järpen, Sweden).
Chef’s Table is produced by David Gelb, Matt Weaver, Andrew Fried and Brian McGinn. The series is directed by David Gelb, Andrew Fried, Brian McGinn and Clay Jeter.
Chef’s Table premieres 26 April on Netflix.
Feed your appetite with food search suggestions
25-3-2015
Suggesto.be is based on a simple principle. On this website you have an online overview that makes the menus, dishes, breakfasts and brunches of the affiliated restaurants accessible. Those who fancy a particular dish, can get food search suggestions from the website and find restaurants that match their appetite.
Food search suggestions based on your appetite
Tim Prys, initiator of suggesto.be: “It is more than just an online menu. The suggestions of restaurants you don’t always find online. Those menus become very accessible on my website. Today it is a must to inform people about what you have to offer, without having to consult dozens of individual websites. Currently a large number of restaurants and brasseries in Hasselt are part of my project. However, the intention is to expand to (Belgian) Limburg and Flanders on the short term. The period in which we achieve these objectives depends, of course, on the growth of users.”
Prys is convinced that Suggesto.be has the potential to become an indispensable tool. “The feedback from both the restaurants and the users is very positive.”
Inspiration: we have often indicated the importance of the accessibility of your menu. It seems strange that these are often hidden in PDF format on most restaurant websites. This young Belgian startup puts these data in the spotlight. You can contact Tim Prys through tim.prys@suggesto.be
That’s one way to avoid taking the stairs, take the slide!
24-3-2015
Rapidly from the second floor to breakfast? At The RedDot hotel in Taiwan you can take a slide! Hotel guests go back to their childhood, smiling on their way down.
The slide in the RedDot Hotel
General Manager Stephen Wu of the RedDot hotel in Taichung City invented the slide, inspired by the open slides at Google headquarters. Costs: 100,000 US dollars for the 30-meter stainless steel tunnel slide. The slide consists out of 102 stainless steel parts! Watch the video for more great details in the RedDot hotel like the barber chair in the lobby and the neon lights art… Which hotel in The Netherlands is going to install a slide?
Daalder mobile payment app
23-3-2015
The Dutch company Daalder launched its mobile payment Daalder app last week, an independent e-wallet for mobile payments in the Netherlands.
About Daalder
Daalder is an Amsterdam based start-up founded by entrepreneurs Renz Millenaar, Reinhard Spronk and Romke de Vries. Thomas de With, former director of the Global Transaction Bank at Deutsche Bank in the Netherlands is member of the Daalder Advisory Board. Business that are connected through Daalder receive payments via the ‘Daalder Webkassa’ (freely translated as ‘Daalder webbased cash register) which makes payments immediately visible. In addition, it is possible to send live updates and special offers to Daalder users.
Photo credits: John de Pater
Photo credits: John de Pater
