Johnnie walks in Shanghai
29-6-2011
The Scottish whisky brand Johnnie Walker just opened and experience center in Shanghai. Besides an explanation of the destillation process there is an interactive blending table and a porcelain bottle collection in with Johnnies journey to China painted in the typical Chinese style.
Exclusive white picknick now also in New York
27-6-2011
After exclusive pop-up picknicks in Montreal, Amsterdam, Paris and Berlin it is New York where the concept ‘Le Diner en Blanc’ unfolds on the 25th of August. The dinner guests must be dressed in white and bring their own table, chairs and food. The location is secret untill a few minutes before the start of the dinner.
Swimming in the Hudson river
24-6-2011
Three inhabitants from New York took the initiative to get a swimming pool in the Hudson river. The ‘+Pool’ is for every New Yorker and combines different uses of a swimming pool. The concept of a swimming pool isn’t new. Last year swimming pool ‘Bad Buiten’ opened in the Amstel river (Amsterdam). The unique feature about the +Pool, is that the initiators want to filter the water from the Hudson river itself and are going to finance the project by crowdfunding.
Open air Hotel to celebrate shortest night
21-6-2011
To celebrate the shortest night of the year, the OpenluchtHotel (Open Air Hotel) will be organized for the second time during the night of the 21st of June in Leiden (Netherlands). The city will be transformed to the largest hotel in the world. About 130 guests will have the oppertunity to sleep under the sky filled with stars, on special and monumental locations, which are disigned by artists. Before bedtime a cultural evening program will take place.
Drive-in 2.0
15-6-2011
A modern twist on the American drive-in movie theaters, is the bike-in movie theater, organized by marketing agency Manifold and food blog Forking Tasty. This free event, where hundreds of cyclists were attracted to, took place in Brooklyn, New York and was organized to celebrate summer and bike month. Due to the success more events like this one, will be organized.
Smart City Chase
15-6-2011
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On the 11th of June, the first Dutch Smart City Chase took place in Amsterdam. During this existing sports event, teams of 2 have to fulfill several missions all over the city, by using the internet, public transportation, friends and strangers. The first Smart City Chase took place in 2003 in Canada and became a great success.
Old school; watching slides
14-6-2011
Having a nice ‘old school’ evening with fellow artists; that is the idea behind Slideluck Potshows. This event has come over from the United States and refers to ‘slideshows’ and ‘potlucks’; watching photo’s while eating homemade dinners. In June, the first Slideluck Potshow took place in Amsterdam. Over 200 people showed interest. The next event will take place in October.
The ultimate form of glamping?
7-6-2011
Sleeping in a cabin or caravan in a hotel in Berlin. The playground is only smaller than at the camping! For the die-hard camper? Or the one who can’t live without the luxury of a hotel?
Most honest city of America
6-6-2011
Honest Tea checked the honesty in America’s big city’s – watch the movie to see how they did it and the effect of the guerilla campaign.
Party wine in two new flavors
3-6-2011
Aude-vin introduced a new wine product, two types of wine sharing the name “Night Party”. Night Party comes in two tastes, “Pasonate Peach” and “Smooth Grapefruit”. The two drinks are based on the Viognier, Syrah and Grenache grapes, and are blended with natural grapefruit and peach aroma’s. Furthermore there aren’t any other additives and the percentage of alcohol is between 11 and 12%.