Research Dutch wellness visitors
21-12-2011
Van Spronsen & Partners hospitality consultancy has researched the wellness branch in the Netherlands. The focus of this research is the visitors’ view. The results of 800 questionnaires provide a clear and honest picture of both the visitors and non-visitors. The Dutch report provides insights on the motives and thoughts of the non-visitors (and thus potential visitors) and gives wellness related companies the tools to anticipate on the expectations of their target group.
Sporty urinal
19-12-2011
Bet365.com, a website for online gambling, has made a basketball field in the toilet of a sport complex to promote betting on basketball matches.
Twoppy app for event organizers
19-12-2011
Twoppy is a tool that makes it possible to upload all the information about your event in an app. The tool is free and includes an interactive map and the possibility to upload a line-up.
Aviko is letting grannies wild knitting
15-12-2011
We spotted the wild-knitting trend before, but now the Dutch potato/fries company Aviko is letting grannies wild-knitting in bus stops. Grannies were asked to come to the city Arnhem to participate in a wild-knitting event for charity. Wild -knitting is a trend were several objects on the street, from trees to lampposts, are being dressed with knitwear.
Shazam recognizes recipes
15-12-2011
The new commercial campaign of the American cooking channel Pillsbury allows Shazam users to scan the commercial. Hereby the viewer receives several recipes and further product information.
Choose your neighbour at the airplane
8-12-2011
From the beginning of 2012, passengers of KLM can choose their own neighbour by selecting an interesting contact through using Facebook of LinkedIn. After check-in, passengers can open up their profiles. In 2012 a pilot will be started.
Update (7 February 2012) The Meet & Seat service is now available
Dining in the cinema
7-12-2011
Michelin-starred chef Rowley Leigh is offering cinema visitors gourmet food while they watch the film. Instead of popcorn or nacho chips you can order burgers or risotto at the Odeon Whiteleys cinema in West-London. If you order when you arrive, your meal will be served when the trailers are on and you can have your dinner while watching the movie.
ShutUpConcert
25-11-2011
Two hours of total focus on music with a ‘guide’. The initiators came up with this concept due the stress nowadays, nobody is really listening to the music anymore. During two hours the visitors will hear all kinds of genres, composers and songwriters. At the end the visitors can determine how much they will pay, depending on how much they’ve liked the show.
Global storytelling
25-11-2011
Storytelling on stage becomes more and more popular in New York. Not just watching it but also participating. People tell all about experiences in about 10 minutes to 1,5 hours. The most popular is the Risk show, this show is known for the embarrassing character. Many people tell about their sexual experiences and stories. The evenings are organized in the Netherlands by the name ‘Echt Gebeurd’.
Barbershop and bar in-one
22-11-2011
The Impact Coiffure is a barbershop that changes into a bar during the evenings. Although it is possible to have a drink during the day, in the evenings the emphasis is on socializing, even though it is possible to have a haircut. There are currently 2 affiliates, both in Nice, in which 2 dj’s perform every night.
