The outdoor-focused collection by Marriott Bonvoy will launch in 2025

23-12-2024

  • Marriott International Explores the Outdoors - credits TrailbornMarriott International Explores the Outdoors - credits Trailborn
  • Marriott International Explores the Outdoors - credits TrailbornMarriott International Explores the Outdoors - credits Trailborn
  • Marriott International Explores the Outdoors - credits TrailbornMarriott International Explores the Outdoors - credits Trailborn
  • Marriott International Explores the Outdoors - credits TrailbornMarriott International Explores the Outdoors - credits Trailborn
  • Marriott International Explores the Outdoors - credits Postcard CabinsMarriott International Explores the Outdoors - credits Postcard Cabins
  • Marriott International Explores the Outdoors - credits Postcard CabinsMarriott International Explores the Outdoors - credits Postcard Cabins
  • Marriott International Explores the Outdoors - credits Postcard CabinsMarriott International Explores the Outdoors - credits Postcard Cabins

Marriott International is diving into the outdoor travel market by acquiring Postcard Cabins, a startup with 1,200 tiny cabins near U.S. parks and urban hubs. This move supports a new outdoor-focused collection by Marriott Bonvoy launching in 2025, aimed at travellers seeking nature experiences with modern comforts. Alongside Postcard Cabins, Marriott is partnering with Trailborn to cater to the growing demand for upscale outdoor stays.

3 minutes read

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Silent Night 2024 | Mandarin Oriental celebrates ten years of ‘the Art of Stillness’

3-12-2024

  • Silent Night - Celebrate 'The Art of Stillness' at the Mandarin Oriental HotelsSilent Night - Celebrate 'The Art of Stillness' at the Mandarin Oriental Hotels
  • Silent Night - Celebrate 'The Art of Stillness' at the Mandarin Oriental HotelsSilent Night - Celebrate 'The Art of Stillness' at the Mandarin Oriental Hotels

The Mandarin Oriental Hotel Group recently announced their 10th annual Silent Night, which will be hosted on December 8th, 2024. They will celebrate ‘the Art of Stillness’, the global tradition invites guests to immerse themselves in a night of mindfulness and disconnection and dedicate a break from the busy holiday season. In commemoration of this milestone year, The spas at Mandarin Oriental have elevated annual activations to include the Silent Retreat, an immersive, sensory journey designed to foster self-discovery and peace.

We love their Silent Night initiatives, we wrote about them last year in our ‘Trends we spotted, week 47’. More time for stillness and reflection is very now! Last week we wrote about the Zencember© initiative of Bagels & Beans. 

2 minutes read

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Trends we spotted | Week 48

2-12-2024

  • Chocolate letters by the Entourage Group
  • SOUS
  • Parkcafé Parqiet x Restaurant ParkheuvelParkcafé Parqiet x Restaurant Parkheuvel
  • Co-founders Alexandre Haggai & Clément Benoît of CloneCo-founders Alexandre Haggai & Clément Benoît of Clone
  • Cake of the Notre Dame by NACARINACake of the Notre Dame by NACARINA
  • Build-A-Bear X KFCBuild-A-Bear X KFC
  • ZaCaffé in the Zara Man in MadridZaCaffé in the Zara Man in Madrid
  • Zara by Castro in LisbonZara by Castro in Lisbon
  • UNESCO X Relais & Châteaux - credits Villa CrespiUNESCO X Relais & Châteaux - credits Villa Crespi

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Wheat flour brand NACARINA from Costa Rica created a cake replica to celebrate the historic reopening of the Cathedral of Notre-Dame in Paris. The official reopening is on December 8th this year.
  • UNESCO and Relais & Châteaux announce a partnership for sustainable development in harmony with all life on earth.
  • CollaBEARation Build-A-Bear & KFC®: Bears in KFC outfits!
  • Zara opened Zacaffé in Madrid, Zara by Castro coffee shop and a coffee shop concept store in Athens.
  • Clone, the European foodtech startup from Paris that has raised €105 million in funding, is officially launching in the Netherlands.
  • Collaboration of restaurant Parkheuvel (**) with Parkcafé Parqiet.
  • SOUS celebrates 2-year anniversary and kicks off Christmas.
  • ‘Wie zoet is krijgt lekkers! (Those who are sweet get treats) – This year MR PORTER Steakhouse, Bar & Lounge, IZAKAYA Asian Kitchen & Bar, THE DUCHESS and MOMO Restaurant, Bar & Lounge are offering a unique interpretation of a Sinterklaas classic on Thursday December 5: the chocolate letter.
  • And from Instagram: the Louis Vuitton dog collection. Would fit nicely in luxury hotels that allow dogs!

Enjoy reading!

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Dive into Christmas | At the HUMBUG immersive Christmas Dive Bar

15-11-2024

  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker

Dive into Christmas, to cheer up Santa! This November, London’s magical immersive Christmas dive bar, HUMBUG, is back in town and, this time it promises to be even bigger, even better and even more raucous than before. Shaking things up for the festive season, the team at HUMBUG will be firing up the snow machines and sprinkling a little mischief into the magic at the Old Truman Brewery in Brick Lane from November 14th – December 31st, after a fully sold-out season last year.

Reading time: 2 minutes

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An immersive Christmas Light Maze with a shopping village and Christmas magic

11-11-2024

  • An immersive Christmas Lights Maze by Enchant ChristmasAn immersive Christmas Lights Maze by Enchant Christmas

We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun event to visit with the family instead of just meeting each other for Christmas dinner. Inspiration for Holiday Season events!

Enchant Christmas, creates the beloved holiday event known for its World’s Largest immersive Christmas Light Maze, shopping Village, and magical atmosphere, and its newest creation, Classic Christmas. This year they are also launching ‘Kids Light Up The Night’ during select event dates this season.

2 minutes read

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Trends we spotted | Week 44

5-11-2024

  • Trends we spotted
  • Universal Epic Universe opens May 22nd 2025Universal Epic Universe opens May 22nd 2025
  • Sir Paul Smith to decorate the Christmas Tree 2024 of the Claridge's Hotel LondonSir Paul Smith to decorate the Christmas Tree 2024 of the Claridge's Hotel London
  • Taste of Horecava by Gault&Millau during the Horecava 2024 - credits MVDETaste of Horecava by Gault&Millau during the Horecava 2024 - credits MVDE

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • A new theme park at Universal Orlando Resort opens on May 22, 2025: Universal Epic Universe.
  • Sir Paul Smith is designing the Claridge’s Christmas tree 2024. It will be unveiled on November 20th.
  • McDonald’s in Budapest introduced the McDonald’s Nyugati Lounge with DJ’s and live music, every Friday and Saturday. We think this idea might work for more locations!
  • How about a game of ‘Glow in the dark Padel’? It’s possible at the Sand Dune padel club in Dubai. Inspiration for other padel clubs or for Family Entertainment Centers?
  • New in New York City, a great spot for a picture with NYC in the background: The Skylift at the all-new Top of the Rock at Rockefeller Center.
  • Did you already spot ‘sealed burgers’ or in France ‘Disco Burgers’? We recently spotted the Sunny Pockets with other ingredients than just burgers. It originates from France.
  • Selling stamppotten (stew with mashed potatoes and vegetables) in the winter instead of ice cream! Done by DROOMijs in Nijmegen and more Dutch ice cream parlours!
  • For those visiting the Horecava, check out the way to experience some of the Netherlands’ leading chefs up close in the exclusive Chef’s Table setting of Taste of Horecava by Gault&Millau.

Enjoy reading!

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Trends we spotted | Week 40

7-10-2024

  • Trends we spotted
  • Fletcher Hotels is now renting out e-bikes from Dutch brand BOHLTFletcher Hotels is now renting out e-bikes from Dutch brand BOHLT
  • McDonald's highly anticipated Chicken Big Mac® drops at U.S. restaurants this monthMcDonald's highly anticipated Chicken Big Mac® drops at U.S. restaurants this month
  • Jeremiah Stone, Chef & Owner of Bar Contra, with a Mill food recycler in the Bar Contra kitchen for Mill's Make Food, Not Waste Restaurant WeekJeremiah Stone, Chef & Owner of Bar Contra, with a Mill food recycler in the Bar Contra kitchen for Mill's Make Food, Not Waste Restaurant Week
  • An idea? Pink mugs instead of bracelets for Breast Cancer Awareness MonthAn idea? Pink mugs instead of bracelets for Breast Cancer Awareness Month
  • Back row from the left Franke Osinga, Lars Aukema, Jan Smink. Front row from the left Seb Smit, Geert-Jan Vaartjes, Marc van Gulick, Kees Meinderts, Jeroen Achtien.Back row from the left Franke Osinga, Lars Aukema, Jan Smink. Front row from the left Seb Smit, Geert-Jan Vaartjes, Marc van Gulick, Kees Meinderts, Jeroen Achtien. credits Julia Dongstra.

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Fletcher Hotels is now renting out e-bikes from the Dutch brand BOHLT.
  • The highly anticipated Chicken Big Mac® appears at McDonald’s US this month.
  • Frisian top chefs raise over €11,000 for Brazilian street children during the ‘Frysk Benefit Diner’.
  • Inspiration? The Toasted Yolk Cafe is selling pink mugs instead of the Dutch tradition of bracelets for Breast Cancer Awareness Month!
  • Last week, NYC hosted the first-ever ‘Make Food, Not Waste’- Restaurant Week, an initiative of Mill, a food recycling system.
  • Maison Ruinart celebrated the opening of the Nicolas Ruinart pavilion, opposite the old maison at 4 Rue Des Crayères in Reims.
  • And an appetizing reel about ‘Spicy Blooming Pastry’.

Enjoy reading!

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The MSC World America will feature the world’s only ‘Eataly restaurant at sea’

1-10-2024

  • Eataly at sea - MSC World America
  • Eataly at sea - MSC World America
  • Paxos - MSC World America
  • Promenade bites - MSC World America

MSC Cruises is partnering with Eataly, the global ambassador of high-quality Italian food and wine, to offer guests an exclusive experience on the line’s new flagship. ‘Eataly restaurant at sea’ will debut alongside the ship’s other new restaurant and fast-casual food options, offering more choice and more convenience, while blending the cruise line’s signature European elegance with experiences tailored to the American market.

2 minutes read

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Restobar Vivid opens this fall | Fancy dining vs. hanging-out

12-9-2024

  • Restobar Vivid
  • Restobar Vivid
  • Restobar Vivid
  • Restobar Vivid
  • Restobar Vivid
  • Restobar Vivid
  • Restobar Vivid

Opening – This fall restobar Vivid is opening its doors, a vibrant restobar in the cozy Nobelstraat in the heart of Utrecht. A welcome surprise among the cafes and student shops. Vivid will soon be the place for a good drink and snacks but also for an extensive dinner. The name Vivid says it all: it will never be boring! Halfway through the evenings on the weekend, a DJ takes over. The place turns into a place where you can dance, flirt and welcome your friends over for a drink.

Reading time: 1 min

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Trends we spotted | Week 34

27-8-2024

  • Trends we spotted
  • Bring your dog to dinner during the CESAR Restaurant WeekendBring your dog to dinner during the CESAR Restaurant Weekend
  • Paris Hilton & Hampton by Hilton - Waffle bossesParis Hilton & Hampton by Hilton - Waffle bosses
  • a brand IQ test as marketing tool for fans by Chipotlea brand IQ test as marketing tool for fans by Chipotle
  • French startup seeks approval in 5 key markets for cultivated foie grasFrench startup seeks approval in 5 key markets for cultivated foie gras
  • Kirishima Shuzo x StarbucksKirishima Shuzo x Starbucks
  • Wijngaarden open dagen in NederlandWijngaarden open dagen in Nederland

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • French startup Gourmey seeks approval in 5 key markets for lab-grown foie gras.
  • Kirishima Shuzo x Starbucks’ first collaboration facility to open spring 2026 in Japan. The facility is 100% generated by sweet potato-generated power!
  • World-renowned chef Massimo Bottura debuted Torno Subito in Downtown Miami on August 21st.
  • Last week Chipotle was calling all scholars to enter a Chipotle IQ test with more than 1 million in Bogos and free burritos. Great idea: an IQ test based on your brand as marketing tool?
  • Hampton by Hilton unveils firstever Waffle Bosses for National Waffle Day.
  • the CESAR brand teamed up with five of New York City’s most desirable pet-friendly eateries to invite pet parents and their dogs to enjoy a dining experience together during the first-ever CESAR Restaurant Weekend.
  • The Vineyard Open Days in the Netherlands take place in September and more than 30 Dutch vineyards are participating.
  • A couple of weeks ago we wrote an article about ‘The Cantinas’ by Taco Bell. This event took place August 17-18 2024, we spotted a great reel by Taylor King, a recap of the event!
  • And a great suggestion: Eleven Madison Bark! 😉

Enjoy reading!

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